Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Keith Platt has not received a gift from an ADM Member
Top performing dealers have discovered the secret sauce that maximizes profit and turn
By Keith Platt—Market Performance, Dealertrack Technologies
Deciding between higher front end profits or faster turn times is the age old best practice debate in the used car business. On one hand, some say “focusing too heavily on front end gross slows turn times and minimizes volume”. While others say “focusing too heavily on turn…Continue
During the Initial Shopping Process, JD Power says that More Than One-Half of Gen Y Internet Shoppers Are Open to Considering "Any" Vehicle Brand. This is why it is so important to be dialed in with your online Marketing efforts!
J.D. Power Reports:
During the Initial…