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Keith Platt
  • Male
  • Atlanta, GA
  • United States
  • Dealertrack Technologies
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  • ADM Blog Posts (2)
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  • Groups (1)
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Latest ADM Activity - Click "More" at bottom!

Keith Platt posted a blog post

Have your front-end profits reached “Terminal Velocity”?

 Top performing dealers have discovered the secret sauce that maximizes profit and turnBy Keith Platt—Market Performance, Dealertrack Technologies   Deciding between higher front end profits or faster turn times is the age old best practice debate in the used car business. On one hand, some say “focusing too heavily on front end gross slows turn times and minimizes volume”. While others say “focusing too heavily on turn only compresses front end margins”. Most dealers have been leaning heavily…See More
May 13
Tom Gorham commented on Keith Platt's blog post Does the findings of this latest JD Power Automotive Internet Shopper study surprise you?
"Not really surprising.  But I wonder about one paragraph... "90 percent or more of AIUs use model information and vehicle pricing. However, only 19 percent of AIUs access dealer ratings/reviews prior to purchase."  I'll…"
Sep 15, 2013
Ralph Paglia commented on Keith Platt's blog post Does the findings of this latest JD Power Automotive Internet Shopper study surprise you?
"Over the last couple of decades that I have been studying car buyer behaviors, process and activities, the J.D. Power Auto Shopper Studies have been among the most useful and accurate predictors that dealers can use to optimize their marketing and…"
Sep 15, 2013
Kamal Tahir commented on Keith Platt's blog post Does the findings of this latest JD Power Automotive Internet Shopper study surprise you?
"Its not surprising at all. The behavioral/attitudinal shifts have been seen in all segments and as more of the younger Gen Y/Millennials are driving age and/or making their own vehicle purchase decisions we will see the impact only increase. The…"
Sep 13, 2013
Keith Platt posted a blog post

Does the findings of this latest JD Power Automotive Internet Shopper study surprise you?

During the Initial Shopping Process, JD Power says that More Than One-Half of Gen Y Internet Shoppers Are Open to Considering "Any" Vehicle Brand. This is why it is so important to be dialed in with your online Marketing efforts!J.D. Power Reports: During the Initial Shopping Process, More Than One-Half of Gen Y Internet Shoppers Are Open to Considering Any Vehicle BrandAmong Automotive Internet Shoppers, Tablet Usage Surpasses Smartphone Usage for the First TimeWESTLAKE VILLAGE, Calif. — Among…See More
Sep 13, 2013
Keith Platt commented on Scott Parrott's blog post Kelley Blue Book vs. NADA Used Car Values
"Sure customers come in asking for KKB "Retail" values or maybe even Private party values. As early as the late 90s I would take the customer to a computer in the showroom and go to KBB.com and…"
Sep 13, 2013
Keith Platt liked Timothy Martell's blog post Cars.com ends e-mail campaign, but new Problem Surfaces!
May 2, 2013
Keith Platt commented on Sean V. Bradley's blog post Do Hyundai Cars Suck? Is Hyundai A "Throw Away Car"? Robert Wiesman Answers Your Question(s)
"Very creative Robert....your title alone made me watch!  "
Nov 1, 2012
Keith Platt joined Ralph Paglia's group
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Social Media Marketing - Reputation Management

This group is for ADM members who want to learn about and share best practices involving Automotive Social Media Marketing and Reputation Management.See More
Oct 8, 2012
Keith Platt liked CDK Global's blog post The Warren Buffet Approach for Automotive Reputation Management
Sep 26, 2012
Keith Platt commented on Ralph Paglia's blog post 80% Smartphone Using Car Buyers Attempt to Access Dealer Content
"Great stats. Dealers not paying attention to consumer Mobile technology usage are missing the boat. The numbers indicate that mobile enabled websites have far greater reach than those that aren’t mobile. Mobile users are younger and more…"
Sep 25, 2012
Keith Platt liked Stan Sher's blog post AutoCon 2012 Review - Stan Sher of Dealer eTraining
Sep 14, 2012
Keith Platt liked Ralph Paglia's video
Jul 26, 2012
Keith Platt is now a member of Automotive Digital Marketing ProCom
Jun 29, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Dealertrack Technologies
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Dealership Solution Provider, Consultant, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
954-304-4558
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.dealertrack.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
954-304-4558
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
eCarList
Used Car Inventory Management Solutions You Use
AAX, eCarList

Keith Platt's ADM Blog

Have your front-end profits reached “Terminal Velocity”?

Posted on May 13, 2014 at 12:01pm 0 Comments

 

Top performing dealers have discovered the secret sauce that maximizes profit and turn

By Keith Platt—Market Performance, Dealertrack Technologies

   Deciding between higher front end profits or faster turn times is the age old best practice debate in the used car business. On one hand, some say “focusing too heavily on front end gross slows turn times and minimizes volume”. While others say “focusing too heavily on turn…

Continue

Does the findings of this latest JD Power Automotive Internet Shopper study surprise you?

Posted on September 13, 2013 at 11:30am 3 Comments

During the Initial Shopping Process, JD Power says that More Than One-Half of Gen Y Internet Shoppers Are Open to Considering "Any" Vehicle Brand. This is why it is so important to be dialed in with your online Marketing efforts!

J.D. Power Reports:

During the Initial…

Continue

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