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Keith Platt
  • Male
  • Atlanta, GA
  • United States
  • Dealertrack Technologies
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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Dealertrack Technologies
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Dealership Solution Provider, Consultant, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
954-304-4558
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.dealertrack.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
954-304-4558
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
eCarList
Used Car Inventory Management Solutions You Use
AAX, eCarList

Keith Platt's ADM Blog

Have your front-end profits reached “Terminal Velocity”?

Posted on May 13, 2014 at 12:01pm 0 Comments

 

Top performing dealers have discovered the secret sauce that maximizes profit and turn

By Keith Platt—Market Performance, Dealertrack Technologies

   Deciding between higher front end profits or faster turn times is the age old best practice debate in the used car business. On one hand, some say “focusing too heavily on front end gross slows turn times and minimizes volume”. While others say “focusing too heavily on turn…

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Does the findings of this latest JD Power Automotive Internet Shopper study surprise you?

Posted on September 13, 2013 at 11:30am 3 Comments

During the Initial Shopping Process, JD Power says that More Than One-Half of Gen Y Internet Shoppers Are Open to Considering "Any" Vehicle Brand. This is why it is so important to be dialed in with your online Marketing efforts!

J.D. Power Reports:

During the Initial…

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