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Katie Urbain
  • Brighton, MI
  • United States
  • Xspond
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Katie Urbain's ADM Friends

  • Mark Grigsby
  • Anirban Das
  • Garrett K. Sanders
  • Reyn Mansson
  • Dealer Synergy
  • Gary Weinberg
  • Patti Swanson
  • Jodi Palmer
  • James Stayton
  • David Johnson
  • Lee Stinehelfer
  • Dr. Harold Elam Jr.
  • Dan Ferrara
  • Ken Beam
  • John Giamalvo

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Katie Urbain's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Aj Maida left a comment for Katie Urbain
"Happy Birthday"
Nov 23, 2011
Katie Urbain and John Giamalvo are now friends
Feb 3, 2011
Katie Urbain commented on Paul Potratz's blog post Event Planning to Drive Traffic to Your Dealership
"Good Suggestions. Making it a charitable event is a great option too - but still make sure you have things for people/kids to do that is fun.  And to add to your point about prizes like oil changes, etc. - many times having more smaller prizes…"
Jan 24, 2011
Katie Urbain was featured
Dec 20, 2010
Katie Urbain commented on Ralph Paglia's blog post Calling Bullshit on Social Media
"@ADM - Must have been spot-on timing! It's really crazy because I just posted a blog about 7 Hard Truths to Improve Your Dealership's Social Strategy two days ago, that is in a very similar tone."
Nov 19, 2010
Katie Urbain commented on Ralph Paglia's blog post Calling Bullshit on Social Media
"Hello!! :o) Can this be mandatory reading for anyone who wants to jump into social media? www.brasstackthinking.com is one of my favorite blogs. Glad you are sharing it here too!"
Nov 19, 2010
Katie Urbain is now friends with Anirban Das and Mark Grigsby
Nov 17, 2010
Katie Urbain commented on Paul Potratz's blog post Using Groupon to Promote your Car Dealership
"Hi Keith! I like your idea of using Groupon for selling cars. Has anyone done this? Has it worked? Did Groupon approve the deal? I know Groupon has to approve the deal based on what they know works and doesn't to make sure their marketing…"
Nov 17, 2010
Katie Urbain commented on Katie Urbain's blog post What's the ROI on Being Awesome?
":o) Ralph - I would love to meet you. Unfortunately I will not be in Vegas. Boooo!! I know, I know, it's the place to be. And would be invaluable. But I have something kinda big brewing here and it's going to be vital for me to be here…"
Oct 5, 2010
Katie Urbain left a comment for Manny Luna
"Hi Manuel. You were not out of line at all. I know from experience how awful a negative stereotype can feel when it is against me...so I understand the passion in defending against it. Keep being awesome, word will get around. ;o)"
Oct 5, 2010
David Johnson and Katie Urbain are now friends
Oct 5, 2010
Ralph Paglia commented on Katie Urbain's blog post What's the ROI on Being Awesome?
"Katie - You are so cool... I gotta meet you! Going to Vegas for any of the next 3 conferences?"
Oct 5, 2010
Katie Urbain commented on Katie Urbain's blog post What's the ROI on Being Awesome?
"Hi Manuel, Your post about being a salesman is beautiful! I am very happy to hear from someone who loves what they do with such passion. I am afraid you misunderstood what I wrote. I don't think car salesman are cons or anything else. But I am…"
Oct 5, 2010
Katie Urbain's blog post was featured

What's the ROI on Being Awesome?

Have you ever wondered what the ROI is on being Awesome?How a car dealership is perceived is everything. Customers have a long standing fear of getting the gold-chain wearing, oil salesman who is going to push them into buying without letting them decide for themselves. Pushing them to buy a car for too much money, that will break down right away. People are shopping online more than ever, avoiding coming to your dealership until the last minute.So? Do you want them to come to you when they are…See More
Oct 4, 2010
Katie Urbain posted a blog post

What's the ROI on Being Awesome?

Have you ever wondered what the ROI is on being Awesome?How a car dealership is perceived is everything. Customers have a long standing fear of getting the gold-chain wearing, oil salesman who is going to push them into buying without letting them decide for themselves. Pushing them to buy a car for too much money, that will break down right away. People are shopping online more than ever, avoiding coming to your dealership until the last minute.So? Do you want them to come to you when they are…See More
Oct 4, 2010
Katie Urbain commented on David Johnson's blog post What Is Social Media Really, And How Can It Help My Dealership?
"Well Said! What single bit of information have you given to dealership principals that has been the most successful at convincing them? And on average how much time do your dealerships spend actively engaging in social media before they are…"
Oct 4, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Xspond
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Marketing Services Provider
REQUIRED: Your Business Phone Number
810-225-8350
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.xspond.com
YOUR Email address for business contacts
kurbain@xspond.com
Select All franchises/brands you are associated with
-Not Applicable...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We make partnerships with dealers to evaluate and improve their marketing efforts. Allowing them to sell more cars and spend less doing it.
What will YOU contribute to the ADM Community?
I am passionate about efficiency. I hate to see wasted money, wasted efforts, spinning wheels. My passion is about doing the most with every minute and every dollar.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.brightonford.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.facebook.com/brightonford
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.autotrader.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/buzzleonardpc
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/xspond
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/brightonfordmi
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Other
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable...

Katie Urbain's ADM Blog

What's the ROI on Being Awesome?

Posted on October 4, 2010 at 1:06pm 3 Comments

Have you ever wondered what the ROI is on being Awesome?



How a car dealership is perceived is everything. Customers have a long standing fear of getting the gold-chain wearing, oil salesman who is going to push them into buying without letting them decide for themselves. Pushing them to buy a car for too much money, that will break down right away. People are shopping online more than ever, avoiding coming to your dealership until the last…

Continue

What is the Key Ingredient for a Successful Dealership Website? By Mitch Lipon

Posted on August 13, 2010 at 7:32am 0 Comments

What is the key ingredient that goes into a successful dealership website? SEO? Design? Ease of use? Given the time, I’m sure we could come up with a very long list of “ingredients” that could be argued as the most important. I’m sure if we conducted a poll the results would be quite telling. On the flip-side of that coin is the argument that no…

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Can you retain Service Customers w/ Social Media? Could you with a FB application that alerted them when service is due?

Posted on July 16, 2010 at 1:00pm 2 Comments

REAL Customer Messaging Power through a Facebook Connect integrated Dealership Website & Cutting Edge Facebook Application



  • Would you find it useful to know exactly when someone is due for an oil change?

  • Would you find it useful to know exactly what kind of cars a specific person is browsing in you inventory?…

Continue

3 Reasons Car Dealerships Need to Use Foursquare

Posted on July 14, 2010 at 9:10am 1 Comment

Foursquare is a Geo-location phone application that allows users to “Check-in” wherever they are at using their mobile device. This allows the business to see who is coming and going, and it allows the user's friends to see where they are. Which is in essence letting everyone know where their friends shop, getting your business an automated word-of-mouth.



I know what you're thinking, "How can Foursquare be of benefit to my dealership when people only buy cars once every three years?"… Continue

Comment Wall (2 comments)

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At 6:05am on November 23, 2011, Aj Maida said…

Happy Birthday

At 12:44am on July 22, 2010, Ralph Paglia said…
I like your new profile picture... You look so much friendlier!
 
 
 

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