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Katie Urbain
  • Brighton, MI
  • United States
  • Xspond
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REQUIRED: Name of Your Dealership, Business or Organization:
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Marketing Services Provider
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ADM is a Professional Network, describe: "Why should anyone do business with you?"
We make partnerships with dealers to evaluate and improve their marketing efforts. Allowing them to sell more cars and spend less doing it.
"What will YOU contribute to the ADM Community?"
I am passionate about efficiency. I hate to see wasted money, wasted efforts, spinning wheels. My passion is about doing the most with every minute and every dollar.
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Katie Urbain's ADM Blog

What's the ROI on Being Awesome?

Posted on October 4, 2010 at 1:06pm 3 Comments

Have you ever wondered what the ROI is on being Awesome?

How a car dealership is perceived is everything. Customers have a long standing fear of getting the gold-chain wearing, oil salesman who is going to push them into buying without letting them decide for themselves. Pushing them to buy a car for too much money, that will break down right away. People are shopping online more than ever, avoiding coming to your dealership until the last…


What is the Key Ingredient for a Successful Dealership Website? By Mitch Lipon

Posted on August 13, 2010 at 7:32am 0 Comments

What is the key ingredient that goes into a successful dealership website? SEO? Design? Ease of use? Given the time, I’m sure we could come up with a very long list of “ingredients” that could be argued as the most important. I’m sure if we conducted a poll the results would be quite telling. On the flip-side of that coin is the argument that no…


Can you retain Service Customers w/ Social Media? Could you with a FB application that alerted them when service is due?

Posted on July 16, 2010 at 1:00pm 2 Comments

REAL Customer Messaging Power through a Facebook Connect integrated Dealership Website & Cutting Edge Facebook Application

  • Would you find it useful to know exactly when someone is due for an oil change?

  • Would you find it useful to know exactly what kind of cars a specific person is browsing in you inventory?…


3 Reasons Car Dealerships Need to Use Foursquare

Posted on July 14, 2010 at 9:10am 1 Comment

Foursquare is a Geo-location phone application that allows users to “Check-in” wherever they are at using their mobile device. This allows the business to see who is coming and going, and it allows the user's friends to see where they are. Which is in essence letting everyone know where their friends shop, getting your business an automated word-of-mouth.

I know what you're thinking, "How can Foursquare be of benefit to my dealership when people only buy cars once every three years?"… Continue

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At 6:05am on November 23, 2011, Aj Maida said…

Happy Birthday

At 12:44am on July 22, 2010,
Ralph Paglia
I like your new profile picture... You look so much friendlier!

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