The countdown has started to the 12th Digital Dealer Conference & Exposition, April 3-5, at The Rosen Shingle Creek Resort, Orlando!Once again, we’re expecting a record turnout for this event, so sign up early to ensure your spot.The last conference in Las Vegas drew more than 1,100 dealers and managers from almost every state and featured 94 sessions and workshops and more than 95 exhibitors. Combined,…See More
ADM is a Professional Network, please describe YOUR Value Proposition... Why do business with you?
There are a plethora of advertising agencies, consultants and sales people offering marketing solutions to the dealer community, but few who are willing to hold themselves accountable for the success. At Cuneo Advertising, I serve Tier 2 and Tier 3 dealers by providing fully integrated marketing solutions with a core competency of how traditional and digital media work together and creating measurement systems to determine success.
Cuneo Advertising is a full service advertising agency who has served the automotive community for over 30 year. In the mid 90's our dealers were becoming increasingly concerned over the rising cost of the newspaper while watching circulation decrease. Instead of switch pitching our clients, our owner opted to search for a solution to the problem. The solution was to create a new media to complete with the newspapers. That solution became CarSoup.com. Today CarSoup is in over 65 DMA's across the country and is the #1 source for automotive consumers in the state of MN.
What interesting insights can you contribute to the ADM Community? What are you PASSIONATE about? Who are you?
I was first introduced to the car buisniness selling radio in the late 90"s. Over my 7+ years in the radio business I learned from some of the most talented people, many of which have become some of my closest and trusted friends. I decided to see what the other side of the advertising business looked like and joined Cuneo Advertising in 2005. I instantly immersed myself into the new world of fewer limitations for client recommendations and have loved ever second of it. By nature I am quite curious, so when I started working with digital media, I completely threw myself into it. I sought out industry experts I respected and studied every white paper I could get my hands on just to get more knowledge.
Today, I oversee all marketing, advertising and digital plans for the client base I oversee at Cuneo Advertising on a local, regional and national level while consistently exceeding client-instituted goals. A creative problem solver, I bring extensive knowledge in the automotive marketing environment, having touched most aspects of the industry. A core strength is my deep understanding of how OnLine and OffLine marketing and media exist together.
My successes have taught me that chemistry is crucial for any business relationship. Chemistry brings with it an inherent synergy that moves things ahead with design and purpose. A relationship lacking chemistry---no matter what the credentials of the parties involved---will waste valuable time and money searching for a meeting of the minds. And nothing drives me crazier than wasted time and talent!
URL of DEALER Website you recommend (ie; www.ParagonCars.com)
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