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Julie Rochester
  • Libertyville
  • United States
  • Ford Lincoln/Mercury Digital…
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  • David T. Gould
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  • Joseph B Antley; JB ANTLEY

Julie Rochester's ADM Discussions

ADP Digital Marketing

Started this ADM discussion. Last reply by Julie Rochester Sep 10, 2008. 4 Replies

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Ford Lincoln/Mercury Digital Marketing Team
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Dealership Supplier, Consultant
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Select All franchises/brands you are associated with
"What will YOU contribute to the ADM Community?"
Previous General Manager for Ford dealership now working for Ford Digital Marketing to try and help Dealers drive more business to their showrooms more efficiently. After leaving the retail side, I knew that I still wanted to be involved in this wonderful business!! I have grown up loving Ford and Dealers so I view this opportunity with Ford Digital Marketing as the perfect fit for me.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
ADP Dynamic Websites,
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, iMotors,, CUDL Autosmart, DriverLoans
Used Car Inventory Management Solutions You Have Used
Not Applicable

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Comment Wall (8 comments)

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At 12:26pm on September 14, 2008, Ralph Paglia said…

Wow!!! I am spending more time working for Ford than any of the other OEM's and we are really being diligent about putting together program features that will provide FLM dealers with the ability to sell more vehicles while spending less money on marketing and advertising. The Ford and Lincoln Mercury Digital Advertising Program for Dealers is a true financial partnership between Ford and ADP... My partner at Ford, Mr. Todd Stainbrook, and I have been working closely for over a year to bring together components of digital marketing and advertisintg which will allow dealers to recude expenses while getting their marketing and promotional messages to more consumers. When you get a chance, visit and to see some multimedia ad examples. Our program is featured within the portal and we have executive sponsorship from some high ranking Ford officials... I am not sure if Mr. Mulaley knows anything about what we are doing, but the dealers who have participated so far have seen increased sales results and swear by the program. We are certainly not perfect, and we are breaking ground by doing things for Ford and LM dealers that have never been done before... Like negotiating national pricing through Ford on locally geotargeted online ad network placements... and more. We have performance based pricing so that if the advertising doesn't work, the dealers don't pay more than a basic monthly admin fee. Anyways, I will be in Dearborn all this coming week working at Ford's Regent Court facilities.
At 12:11pm on September 13, 2008, Ralph Paglia said…

Thank you for updating your profile with a truly outstanding and relevant photo! So, have you spoken directly to Alan Mullaley?
At 5:29pm on September 10, 2008, David T. Gould said…
This network is a wealth of information... If it helps, (my links site) has some of my sales tools in .pdf / ppt / images and links to digital examples for dealers to review.

This is great time to be in Digital Marketing / Digital Advertising... Good Luck!

At 8:34am on September 10, 2008, Evan Olson said…
Hello Julie,

Have you looked into mobile solutions before? We are a mobile technology development firm here in Chicago, and have some rather unique solutions to drive traffic through the mobile phone. I would love to discuss at some point. You can email me at or call my office at 312.752.4348 ext 3. Thanks!

At 10:12pm on September 9, 2008, David T. Gould said…
Hello Julie,

I join you in appreciating the opportunities made available via ADP and professionals like Ralph. I see the results of our products in action daily and I still can't get over how effective the automation end of ADP's Digital Marketing Solutions are.

I'm with the ADP BZ Results NE Region.

Good to see you here,

At 8:10pm on September 8, 2008, Ralph Paglia said…
Hello Julie,

It is great to see you here... I just arrived at the Hyatt Regency O'Hare and am preparing to go on stage tomorrow as one o the eatured speakers at the Kelley Blue Book eNetwork Brunch.

And, despite the fact that I should be doing something else, like getting ready for bed, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome.

Both myself, and the rest of the 1,400+ member ADM family are happy to see you have joined our professional community.

Please take a moment to share some more information about yourself and your professional role. Links, blog postings, photos and videos are all appreciated.

Please note that you can upload documents into any blog post or forum discussion for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

VERY IMPORTANT - All of us at ADM would very much appreciate it if you could take the time to edit your profile section and upload a photo of yoursel. Most ADM members would like to put a face with your name and profile... Based on what i have seen since starting the ADM Professional Community at the beginning of 2008, I can promise you that you'll get more out of ADM when other members see that you have uploaded a profile photo!

I love seeing automotive professionals and my industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 1,400 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within your section of the ADM community, so feel free to get into the swing of things and use this website and the resources you have access to as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

At 4:48pm on September 8, 2008, Tom Lamz said…
Great start!
At 2:49pm on September 8, 2008, Tom Pfeiler said…
Hey Julie,
I wondered where you ended up. See you at the KBB Brunch tomorrow

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