What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
How to design effective job descriptions that drive and support compensation plans designed for retention and high performance. Ralph Paglia will present the process for designing the most effective job descriptions by examining and dissecting an “Internet Sales Specialist” job description. He will complete a detailed analysis of the process for creating a job description, along with how that same document should be used in setting the stage for performance reviews that are both easily…See More
Which side of the Penguin will your dealership be on?Google makes changes to their algorithm all the time, but the changes from 5 weeks ago are the biggest in nearly 3 years. The “Penguin Update” has affected many and the effects will continue to be more pronounced in coming months. Some dealers will move up in their rankings while others will move down as a result. Which side of the Penguin will your dealership be on? Following a successful seminar at the Automotive Boot Camp, JD Rucker…See More
Dale Pollak on his 11-11-11 webinar: "The webinar will be the industry’s first peek at vAuto’s new used vehicle management engine that incorporates real-time market intelligence from AutoTrader.com and more effectively leverages our relationships with top auction providers to make it easy to find and purchase the…See More
Date: Wednesday, March 23, 2011 Time: 9:00am PacificGoogle is currently enjoying a search engine market share around 67% so it should be no surprise to Dealers that it is also the single most important online entity for driving targeted traffic to car dealer websites. As such, it's fitting that we would have back-to-back webinars on the subject just to make sure that dealers have all of the tools necessary to succeed. With so much information to cover on such an important topic - we had to…See More
Free Webinar featuring Jeff Kershner of DealerRefresh.com, hosted by HookLogic Driving leads for your dealership is challenging enough. But what can you do to actually get them through your door? That critical step in the marketing process is measured as Lead to Show. And it could be the key to growing your sales. Targeted incentives are a proven effective way to get motivated buyers into the showroom. The right incentive, like a gift card or cash card, offered to the right customer will…See More
BDC / Internet Sales Trainer Round Table LIVE! March 25th 9:00AM PST 2010Thursday, March 25, 2010 9:00 AM - 10:00 AM PDTBDC / Internet Sales Trainer’s Round Table Webinar! "The Battle of The Trainers"Scroll Down To See The Trainer Invitation ListThis round table webinar was inspired by Alex Andreus of Brickell of Honda, Buick, Pontiac, GMC. Alex made a posted on Automotive Digital Marketing, in which he made the following statement. “I am looking at possibly hiring a consultant to come in and…See More
For the exchange of strategies, techniques, tips and tactics used to leverage free information and news distribution channels as a means of creating dealership top of mind awareness and brand recognition.
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