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Jon Lamb
  • North Miami Beach, FL
  • United States
  • Visible Customer
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Jon Lamb's ADM Friends

  • Charles Rubino
  • Ashley Meyers
  • Manny Luna
  • Mike Elliott
  • James Klaus
  • Ketty Colom
  • Tyson Madliger
  • Ralph Paglia

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Jon Lamb. Visible Customer.

Latest ADM Activity - Click "More" at bottom!

Jon Lamb posted a blog post

Dealers-First Mentality. The Industry Needs It.

I hear from friends in the industry, both on the vendor side and the OEM side, things that are both discouraging as a business owner and alarming as someone who loves the car business."Dealers need to do what we tell them about their marketing.""If dealers would let us handle everything, they'll be better off.""They focus so…See More
9 hours ago
Jon Lamb and Charles Rubino are now friends
10 hours ago
Jon Lamb posted a blog post

Remember the Lifetime Value of Your Customers

I'm going to keep this short because it's something that you all already know. We just need a reminder every now and then.Our industry has grown as one that is based upon now. Today. This week. This month. We rarely look forward to what's happening next quarter and we only look back to what we did this time last year…See More
Sep 8
Jon Lamb liked Ralph Paglia's photo
Aug 31
Jon Lamb posted a blog post

Didn't Email Marketing Die a Couple of Years Ago?

I know I read it somewhere. Email was dead. The spam filters won. Facebook won. Texting won. Dropbox won. Something or another killed off email marketing and it's apparently been dead for the last couple of years.Then again, the data doesn't support the notion. People are still checking their email daily, hourly, and even in…See More
Aug 26
Jon Lamb's blog post was featured

Get Your Customers Properly Engaged with Your Dealership

I know. It's a buzzword. It's impossible to keep track of number of times experts in the car business have used the word "engagement" when describing how to get more customers. Engage on social. Engage on search. Engage on YouTube. Engage on your website. It's a mess but it's still important to be engaged with potential…See More
Aug 25
Jon Lamb posted a blog post

Get Your Customers Properly Engaged with Your Dealership

I know. It's a buzzword. It's impossible to keep track of number of times experts in the car business have used the word "engagement" when describing how to get more customers. Engage on social. Engage on search. Engage on YouTube. Engage on your website. It's a mess but it's still important to be engaged with potential…See More
Aug 24
Jon Lamb posted a blog post

How Marketing to Your Database Gets You New Business

In my travels, I've found that dealers are often complacent about their past customer database marketing. It's usually not a flaw in their strategic thinking. It's confidence that they are treating their customers properly and that they see plenty of return business. I'm not going to argue that point today though I believe I…See More
Aug 20
Jon Lamb commented on Ralph Paglia's blog post AutoCon 2014 Announces "Best Practices" Focus and Format
"Can't wait to be there!"
Aug 20
Jim Jabaay liked Jon Lamb's blog post Social Media Didn't Invent Customer Engagement
Aug 19
Matthew Kolodziej liked Jon Lamb's blog post Social Media Didn't Invent Customer Engagement
Aug 17
Jon Lamb commented on Matthew Kolodziej's blog post It’s Not Just How But Where You Advertise that Matters
"This is perfectly in line with what we've been telling clients as well. You can't just blast out messages to everyone and hope that it's relevant to them. Be selective and pick out the right message to put in front of the right people…"
Aug 15
Jeff Glackin commented on Jon Lamb's blog post Social Media Didn't Invent Customer Engagement
"There is one social media company I know of that is providing that "targeting" you refer to and it answers that question of "how is social going to help me sell cars". Dealer Authority gets it. I agree with you though, you…"
Aug 13
J.D. Rucker commented on Jon Lamb's blog post Social Media Didn't Invent Customer Engagement
"You're right. Social media didn't invent it. Al Gore did. Or so I hear."
Aug 11
Jon Lamb posted a blog post

Social Media Didn't Invent Customer Engagement

When we hear the word "engagement", most dealers and vendors instantly think about social media. The term has been overused in more social media presentations, articles, and sales pitches than just about any other word. You hear "engagement" more often than you hear "leads" or "sales" when the gurus talk about…See More
Aug 10
Paul Accinno liked Jon Lamb's blog post Build Relationships with Your Customers through Multi-Channel Marketing
Aug 6

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Visible Customer
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Advertising Agency, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
(612) 254-2042
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.visiblecustomer.com/index.php
YOUR Email address for business contacts
jon@jonlamb.me
Your Mobile Phone Number, Direct Business Line or Alternate Number
(612) 254-2042
Select All franchises/brands you are associated with
48-Not Applicable
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
The automotive industry has a myriad of marketing service providers to choose from that offer similar features and distribution channels to communicate to customers. Visible Customer distinguishes itself by being a valued business partner to dealers with its full-service, comprehensive Intelligent Loyalty Marketing Solutions.
What will YOU contribute to the ADM Community?
I'll bring a unique perspective to automotive marketing that makes the most sense for dealers and vendors alike.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.astonmartinsummit.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.automotivesocial.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.truecar.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/jon_lamb
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://https://www.facebook.com/VisibleCustomer

Jon Lamb's ADM Blog

Dealers-First Mentality. The Industry Needs It.

Posted on September 18, 2014 at 11:11pm 0 Comments

I hear from friends in the industry, both on the vendor side and the OEM side, things that are both discouraging as a business owner and alarming as someone who loves the car business.

  • "Dealers need to do what we tell them about their marketing."
  • "If dealers would let us handle…
Continue

Remember the Lifetime Value of Your Customers

Posted on September 8, 2014 at 1:50pm 0 Comments

I'm going to keep this short because it's something that you all already know. We just need a reminder every now and then.

Our industry has grown as one that is based upon now. Today. This week. This month. We rarely look forward to what's happening next quarter and we only look back to what we did…

Continue

Didn't Email Marketing Die a Couple of Years Ago?

Posted on August 26, 2014 at 11:35pm 0 Comments

I know I read it somewhere. Email was dead. The spam filters won. Facebook won. Texting won. Dropbox won. Something or another killed off email marketing and it's apparently been dead for the last couple of years.

Then again, the data doesn't support the notion. People are still checking their email…

Continue

Get Your Customers Properly Engaged with Your Dealership

Posted on August 24, 2014 at 1:50pm 0 Comments

I know. It's a buzzword. It's impossible to keep track of number of times experts in the car business have used the word "engagement" when describing how to get more customers. Engage on social. Engage on search. Engage on YouTube. Engage on your website. It's a mess but it's still important to be engaged with…

Continue

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