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GLENDORA, Calif. (March 9, 2010) – With the intent of better reaching and servicing its fan base, the National Hot Rod Association (NHRA) has retained the services of Hedges & Company, a database marketing agency in Hudson, Ohio, to assist the world’s largest motorsports sanctioning body with a comprehensive database marketing initiative in 2010.
"We've launched our database marketing initiative in order to better communicate with NHRA fans and to add value for our sponsors and partners," said Gary Darcy, senior vice president, sales and marketing, NHRA. "Aligning our efforts with Hedges & Company makes perfect sense given their extensive knowledge and success in database marketing and the drag racing marketplace."
"Hedges & Company will assist NHRA in organizing its extensive internal databases with the goal of creating an actionable marketing database to extend the variety of touch points NHRA currently has with its various customers and constituents," said Jon Hedges, principal of Hedges & Company. "We're excited to be working with NHRA and bringing the latest database marketing technology and predictive analytics to motorsports."
Hedges & Company is a full service database marketing, market research and strategic planning firm specializing in motorsports and the automotive industry, headquartered in Hudson, Ohio. The company offers email marketing, database marketing, direct mail and customer list management solutions, as well as mailing lists. For more information, log on to http://HedgesCompany.com.
Headquartered in Glendora, Calif., NHRA has 80,000 members and 140 member tracks nationwide. As the primary sanctioning body for the sport of drag racing in the United States, NHRA presents 23 national events in the U.S. featuring the NHRA Full Throttle Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA Get Screened America Pro Mod Drag Racing Series. Two NHRA-sanctioned bracket racing series provide competition opportunities for drivers of all levels: the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Jr. Drag Racing League for youth ages 8 to 17. In addition, NHRA owns and operates five racing facilities: Gainesville Raceway in Florida; Atlanta Dragway in Georgia; National Trail Raceway in Ohio; O’Reilly Raceway Park at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the Official NHRA Pages on Facebook, YouTube and Twitter.