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Jon Hedges
  • Male
  • Hudson, OH
  • United States
  • Hedges and Company
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  • Big Tom LaPointe
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  • Ralph Paglia

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Jon Hedges's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Jon Hedges posted a discussion

NBER Report: Consumers whose interest fell more likely to buy new cars

Just passing this along in case it is of interest to the ADM community...The National Bureau of Economic Research (NBER) released a report showing consumers whose interest rate fell were more likely to buy new cars. This conclusion may sound like it came from Captain Obvious to the ADM community, but this research report quantifies the results.The NBER states, "Consumers who experienced reductions in their debt service costs due to rate declines reduced their credit card debt, were more likely…See More
Mar 12, 2015
Jon Hedges updated their profile
Mar 5, 2015
Jon Hedges and Big Tom LaPointe are now friends
Mar 5, 2015
Jon Hedges joined Ralph Paglia's group

Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
Mar 5, 2015
Jon Hedges replied to Kim Essenmacher's discussion Dealership Website SEO
"Hi Kim, I'm going to be a contrarian here, but agree with @samauden and Markelle Harden.In my opinion, you can't decide which pages to optimize not knowing how your website is structured, the stores you compete with, and what's…"
Mar 5, 2015
Jon Hedges replied to John Kandi's discussion Top 10 Keywords for Special Finance.
"Hi John, Ten keywords are not going to be cost-effective in my opinion. You'd need to look at several hundred keywords including long-tail phrases that are three or more words long. I would look at setting up ad groups based on various search…"
Mar 6, 2014
Jon Hedges replied to J.D. Rucker's discussion Should PPC and SEO be Handled by the Same Company?
"J.D., I agree with David. When you look at the process of search as a whole, you will find instances where organic search is performing well on certain keywords, or perhaps some keywords have improved or degraded. On the other hand there will be…"
May 2, 2013
Jon Hedges replied to Chuck Capps's discussion ASPEN Marketing Chicago IL- STAY AWAY EVERYONE!!
"Hi Chuck, Ask to see a copy of the PS Form 3602 from your mailing. Any mailer dropping a standard (bulk) mailing will get a receipt from the USPS, PS Form 3602, that shows how many pieces were mailed, the actual postage amount, any sortation…"
May 2, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Hedges and Company
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Consultant, Advertising Agency, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
(234) 380-1650
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
(234) 380-1650
Select All franchises/brands you are associated with
48-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
A digital agency serving the automotive aftermarket.
Market research. Internet marketing. Email marketing & mailing lists. Vehicle registration data records. All from one digital agency.
"What will YOU contribute to the ADM Community?"
I can contribute knowledge and advice about digital marketing, SEO, paid search, social marketing and email marketing.
CAR DEALER or OEM Website you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page, or one you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
INTERNET LEAD Suppliers You Have Experience Using
OTHERS, Not Applicable
OTHER, Not Applicable
Used Car Inventory Management Solutions You Use
OTHER, Not Applicable

Hedges & Company Retained by NHRA for Database Marketing

GLENDORA, Calif. (March 9, 2010) – With the intent of better reaching and servicing its fan base, the National Hot Rod Association (NHRA) has retained the services of Hedges & Company, a database marketing agency in Hudson, Ohio, to assist the world’s largest motorsports sanctioning body with a comprehensive database marketing initiative in 2010.

"We've launched our database marketing initiative in order to better communicate with NHRA fans and to add value for our sponsors and partners," said Gary Darcy, senior vice president, sales and marketing, NHRA. "Aligning our efforts with Hedges & Company makes perfect sense given their extensive knowledge and success in database marketing and the drag racing marketplace."

"Hedges & Company will assist NHRA in organizing its extensive internal databases with the goal of creating an actionable marketing database to extend the variety of touch points NHRA currently has with its various customers and constituents," said Jon Hedges, principal of Hedges & Company. "We're excited to be working with NHRA and bringing the latest database marketing technology and predictive analytics to motorsports."

Hedges & Company is a full service database marketing, market research and strategic planning firm specializing in motorsports and the automotive industry, headquartered in Hudson, Ohio. The company offers email marketing, database marketing, direct mail and customer list management solutions, as well as mailing lists. For more information, log on to

Headquartered in Glendora, Calif., NHRA has 80,000 members and 140 member tracks nationwide. As the primary sanctioning body for the sport of drag racing in the United States, NHRA presents 23 national events in the U.S. featuring the NHRA Full Throttle Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA Get Screened America Pro Mod Drag Racing Series. Two NHRA-sanctioned bracket racing series provide competition opportunities for drivers of all levels: the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Jr. Drag Racing League for youth ages 8 to 17. In addition, NHRA owns and operates five racing facilities: Gainesville Raceway in Florida; Atlanta Dragway in Georgia; National Trail Raceway in Ohio; O’Reilly Raceway Park at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to, or visit the Official NHRA Pages on Facebook, YouTube and Twitter.

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At 7:31pm on November 23, 2008, Ralph Paglia said…

It is great to see you here... I am working out of my home office as I recover from a bout with Pneumonia and hanging out on ADM seems to be very effective therapy!

On behalf of both myself, and the rest of the 1,600+ member ADM family, welcome to our online community and file sharing repository... We are very happy to see you have joined our community of automotive marketing and sales professionals.

Please take a moment to share some more information about yourself and your professional role. More information links, some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. And of course we all love to see and listen to your music, photo and video uploads. I pay extra for additional server storage capacity for ADM and any valuable content you upload to make use of it is all appreciated.

Please note that you can upload documents into any blog post, forum discussion, group, comments and other sections for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

VERY IMPORTANT - All of us at ADM would very much appreciate if you would take the time to complete your profile section by uploading a photo of yourself. Most ADM members would like to put a face with your name and profile... Based on what I have seen since starting the ADM Professional Community at the beginning of 2008, I can promise you that you'll get more out of ADM when other members see that you have uploaded a profile photo! Besides all that, you will be pleasantly surprised by the warm greetings you will get at industry gatherings from ADM members who recognize you from your profile photo.

I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 1,600 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

One of the greatest features that ADM provides is that you have full access to your very own blog web site within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Here's an article as an example of a file attached:

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