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Rebecca Kon and JonHedges are now friends
May 7, 2014
JonHedges replied to John Kandi's discussion Top 10 Keywords for Special Finance.
"Hi John, Ten keywords are not going to be cost-effective in my opinion. You'd need to look at several hundred keywords including long-tail phrases that are three or more words long. I would look at setting up ad groups based on various search…"
Mar 6, 2014
JonHedges replied to J.D. Rucker's discussion Should PPC and SEO be Handled by the Same Company?
"J.D., I agree with David. When you look at the process of search as a whole, you will find instances where organic search is performing well on certain keywords, or perhaps some keywords have improved or degraded. On the other hand there will be…"
May 2, 2013
JonHedges replied to Chuck Capps's discussion ASPEN Marketing Chicago IL- STAY AWAY EVERYONE!!
"Hi Chuck, Ask to see a copy of the PS Form 3602 from your mailing. Any mailer dropping a standard (bulk) mailing will get a receipt from the USPS, PS Form 3602, that shows how many pieces were mailed, the actual postage amount, any sortation…"
May 2, 2013
JonHedges commented on JonHedges's status
"Hi Manny, thank you for the compliment on our blog. As far as insight for members, I'll share our basic philosophy on marketing today. First, one of the most fundamental changes in Internet marketing is that today it's a battle for real…"
Mar 31, 2013
JonHedges posted a status
"We used to do SEO/paid search only "behind the scenes" for clients:"
Mar 31, 2013
JonHedges updated their profile
Dec 21, 2011
JonHedges replied to Mike Warwick's discussion The Power of WordPress Blogs
"Hi Scott, In our particular case, setting our sitemap to "monthly" seemed appropriate; we don't have daily updates. In reality, Googlebot stops by 3-4 times a week anyway. Others may have different experiences but I've seen the…"
Dec 20, 2011

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Hedges & Company
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Advertising Agency, Marketing Services Provider, Consultant, Technology Professional
REQUIRED: Your Business Phone Number
(234) 380-1650
REQUIRED: YOUR Business Website URL (ie;
Select All franchises/brands you are associated with
Not Applicable
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Hedges & Company has experience growing sales in the automotive aftermarket and powersports industries, using direct marketing, database marketing, market research, marketing and trends analysis, customer surveys, email marketing, targeted mailing lists and strategic planning. With us as your auto marketing consulting firm, you will find new customers to expand your business and you'll sell more to your most profitable existing customers with an effective retention program.
What will YOU contribute to the ADM Community?
Hedges & Company specializes in mailing lists, managed email marketing, database marketing, automotive market research, strategic planning, Internet marketing and branding.
CAR DEALER or OEM Website you recommend (ie;
INVENTORY MERCHANDISING or listing site you recommend (ie;
Your FACEBOOK Profile/Page, or one you recommend (ie;
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Hedges & Company Retained by NHRA for Database Marketing

GLENDORA, Calif. (March 9, 2010) – With the intent of better reaching and servicing its fan base, the National Hot Rod Association (NHRA) has retained the services of Hedges & Company, a database marketing agency in Hudson, Ohio, to assist the world’s largest motorsports sanctioning body with a comprehensive database marketing initiative in 2010.

"We've launched our database marketing initiative in order to better communicate with NHRA fans and to add value for our sponsors and partners," said Gary Darcy, senior vice president, sales and marketing, NHRA. "Aligning our efforts with Hedges & Company makes perfect sense given their extensive knowledge and success in database marketing and the drag racing marketplace."

"Hedges & Company will assist NHRA in organizing its extensive internal databases with the goal of creating an actionable marketing database to extend the variety of touch points NHRA currently has with its various customers and constituents," said Jon Hedges, principal of Hedges & Company. "We're excited to be working with NHRA and bringing the latest database marketing technology and predictive analytics to motorsports."

Hedges & Company is a full service database marketing, market research and strategic planning firm specializing in motorsports and the automotive industry, headquartered in Hudson, Ohio. The company offers email marketing, database marketing, direct mail and customer list management solutions, as well as mailing lists through its subsidiary EnthusiastsDirect. For more information, log on to or

Headquartered in Glendora, Calif., NHRA has 80,000 members and 140 member tracks nationwide. As the primary sanctioning body for the sport of drag racing in the United States, NHRA presents 23 national events in the U.S. featuring the NHRA Full Throttle Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA Get Screened America Pro Mod Drag Racing Series. Two NHRA-sanctioned bracket racing series provide competition opportunities for drivers of all levels: the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Jr. Drag Racing League for youth ages 8 to 17. In addition, NHRA owns and operates five racing facilities: Gainesville Raceway in Florida; Atlanta Dragway in Georgia; National Trail Raceway in Ohio; O’Reilly Raceway Park at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to, or visit the Official NHRA Pages on Facebook, YouTube and Twitter.

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At 7:31pm on November 23, 2008, Ralph Paglia said…

It is great to see you here... I am working out of my home office as I recover from a bout with Pneumonia and hanging out on ADM seems to be very effective therapy!

On behalf of both myself, and the rest of the 1,600+ member ADM family, welcome to our online community and file sharing repository... We are very happy to see you have joined our community of automotive marketing and sales professionals.

Please take a moment to share some more information about yourself and your professional role. More information links, some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. And of course we all love to see and listen to your music, photo and video uploads. I pay extra for additional server storage capacity for ADM and any valuable content you upload to make use of it is all appreciated.

Please note that you can upload documents into any blog post, forum discussion, group, comments and other sections for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

VERY IMPORTANT - All of us at ADM would very much appreciate if you would take the time to complete your profile section by uploading a photo of yourself. Most ADM members would like to put a face with your name and profile... Based on what I have seen since starting the ADM Professional Community at the beginning of 2008, I can promise you that you'll get more out of ADM when other members see that you have uploaded a profile photo! Besides all that, you will be pleasantly surprised by the warm greetings you will get at industry gatherings from ADM members who recognize you from your profile photo.

I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 1,600 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

One of the greatest features that ADM provides is that you have full access to your very own blog web site within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Here's an article as an example of a file attached:

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