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John Wingle
  • Albany, NY
  • United States
  • OnSight Solutions
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John Wingle posted a blog post

Visual Merchandising in the Auto Industry Comes of Age

Recent study of new-car buyers firmly establishes the dealership environment as key to influencing the sale - OnSight Solutions responds with launch of national direct divisionALBANY, N.Y., June 16 -- Research confirms that, in parallel with other retail industries, automotive customers are largely won at the point of sale - the dealership. A Foresight Research, Inc. study of marketing return on investment summarized in the April issue of Ward's Dealer Business concludes that the dealership…See More
Jun 18, 2010
John Wingle commented on Shannon Page's blog post My Vote For Video
"Added note: Our biggest challenge is educating an industry about everything you stated. Can we do it? I think we can. As they say, "a rising tide raises all ships" and we have always looked at our services as being something that brings…"
Jun 18, 2010
John Wingle commented on Shannon Page's blog post My Vote For Video
"Ditto and VERY well put. This is something we talk with our dealership clients about regularly. Unfortunately, far too many just don't get it. You are absolutely right! It's not just about getting people in the door. That, in and of…"
Jun 18, 2010
John Wingle and Ralph Paglia are now friends
Jun 10, 2010
John Wingle is now a member of Automotive Digital Marketing ProCom
Jun 3, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
OnSight Solutions
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Dealership Supplier, Marketing Services Provider, Consultant, OTHER
REQUIRED: Your Business Phone Number
1.888.678.1548
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.eOnSight.com
YOUR Email address for business contacts
info@eonsight.com
Select All franchises/brands you are associated with
-Isuzu..., -Not Applicable...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Increase floor traffic, increase closing ratios, and increase profit per sale with OnSight Solutions.

The Ultimate in
Dealership Merchandising
from the Automotive Industry's
Trusted Professionals.
What will YOU contribute to the ADM Community?
Excerpted from our "About Us" pg:

As with most successful, innovative businesses, the vision behind the company came from a creative, out-of-the-box thinker. John Wingle, Founder and CEO of OnSight Solutions, combined a number of seemingly disparate abilities and experiences and developed a unique and highly effective merchandising service that penetrated a virtually untapped market in the automotive sales industry. John had a talent for graphic design, a widely varied business background, and significant sales experience. He also had a thorough knowledge of the automotive sales industry, and a strong entrepreneurial spirit. Add hungry to that mix, and the result was a small, one-man company, with a hefty business plan.

John officially began doing business in February of 2002, and he proceeded to establish a strong presence in the Albany, NY automotive sales market over the next couple of years. From the beginning, the response from auto dealers and the results they continued to experience were very positive, to say the least. As word spread, numerous "extremely interested" potential investors entered the picture but, none seemed quite ready to commit to such a seemingly "new" concept.

That all changed, in the early Spring of 2004, when John had a serendipitous meeting with Tim Lindsay on a dealership lot in Albany, NY. John and Tim had worked together in years past, and while they had lost contact for the most part, they maintained a high level of mutual respect. This chance meeting resulted in a newly formed business partnership at an Albany, NY diner 2 days later.


Shortly thereafter, the "home office" turned into commercial office space and the "tabletop printer in the dining room" turned into a full scale production department. John and Tim got, literally and figuratively, busy. By late Summer of 2004, business was even better than projected, and it became clear that John's hefty business plan was on the verge of becoming reality. John and Tim began to further develop the philosophy and methodology behind the business, and they began seeking out additional partners in contemplation of a national expansion.

Things just start to flow, sometimes. With exceptional vision, entrepreneurial spirit and a tremendous amount of industry related experiences, George Roberts and Tom Butz came on board in the Fall of 2004. Their entry into the business helped provide not only the necessary capital for expansion, but also significant experience in national franchising and professional marketing. The four partners formed a new, highly energized team and began planning the company's expansion strategy, developing the franchising plan, and refining the logistics of business operations.

OnSight Solutions, in partnership with a growing network of independent franchise owners, continues to lead the way in bringing the most dynamic and unique visual merchandising service ever available to the automotive sales industry. Today, market penetration has already been achieved in fifteen states as our client base, currently approaching 1,500 auto dealerships, continues to expand exponentially. Best of all, we're just getting started.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.darcars.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.autodealers.ning.com/
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.willdikker.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/jwingle
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/pages/US-and-Canada/httpwwweonsightcom/1564...
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/onsightsolutions
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable...

John Wingle's ADM Blog

Visual Merchandising in the Auto Industry Comes of Age

Posted on June 18, 2010 at 12:30pm 0 Comments

Recent study of new-car buyers firmly establishes the dealership environment as key to influencing the sale - OnSight Solutions responds with launch of national direct division



ALBANY, N.Y., June 16 -- Research confirms that, in parallel with other retail industries, automotive customers are largely won at the point of sale - the dealership. A Foresight Research, Inc. study of marketing return on investment summarized in the… Continue

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