Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
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Selling a car, same as selling anything else, is not about what you have but how much you can charge for it. Now, what a lot of people don’t know is that a price is not an objective metric. This is not necessarily a bad thing, seeing as how it opens up an opportunity for you to get paid more for the same vehicle. Still, there are some things you need to do in order to boost the price.…Continue
We could compare a road-trip and the pressure it puts on your car to a long-distance, or even a marathon race and its effects on a runner. You simply can’t finish unless you’re well prepared. Otherwise, you’ll either give up at some point or even cause some significant damage.
Breakdowns sometimes occur completely out of the blue, but it’s much easier to deal with them if they happen during your regular commute,…Continue
While there are weather conditions like hail or strong wind that can damage your car, not many car owners know that even parking your vehicle in direct sunlight can damage both its exterior and interior.…
As the automotive industry leans toward autonomous vehicles, new models are fitted with increasingly advanced drive and safety features.
This doesn’t only include systems for automatic braking and blind spot monitoring but also hi-tech comfort solutions like Wi-Fi access and…