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John Sternal
  • Fort Myers, FL
  • United States
  • Merit Mile
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John Sternal posted blog posts
Jun 20
John Sternal posted a blog post

HEARST AUTOS EXPANDS TO INCLUDE ALL AUTOMOTIVE ADVERTISING SALES AND MARKETING INITIATIVES FOR HEARST MAGAZINES

Hearst Magazines announced today that its Hearst Autos division will house the automotive sales and marketing functions for the Hearst Magazines print and digital portfolio of brands. Felix DiFilippo, publisher/chief revenue officer of Car and Driver and Road & Track, adds the title of senior vice president, integrated sales, automotive for Hearst Autos; Jill Meenaghan, previously associate publisher and group marketing director of the Hearst Men’s Group, has been named chief marketing…See More
Jun 2
John Sternal posted blog posts
May 18
John Sternal posted a blog post

AUTO LEASE CREDIT APPROVALS RATE DROPS HEADING INTO LATE SPRING

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 60.0% approval rate for April, a 20.0% decrease from March (75.0%). A year ago, the approvals rate was 69.9% during the same month. April’s lease credit approval rate took a dip compared to last month (75.5%). Last year’s number for the same month was slightly higher, registering at 69.9%. Following the trend of previous years, it is…See More
May 17
John Sternal posted a blog post

Jumpstart Automotive Media Announces Exclusive Advertising Partnership With CarStory®

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with CarStory®, a website and app that matches car shoppers with the right vehicle using patented technology and industry-leading datasets.CarStory, the automotive brand of big data company, Vast Inc., leverages data and analytics to provide customers the information they need to make educated car-buying decisions. By enabling a more efficient…See More
Apr 26
John Sternal posted a blog post

LEASE CREDIT APPROVALS CONTINUE TO STRENGHTEN IN MARCH

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 75.0% approval rate for March, up by 3.8% change from February, which had a 72.2% approval rate. A year ago, the approvals rate was 66.7% during the same month. 2017 is already showing higher lease credit approval rates than 2016. Data from the past three years show that the beginning of the year tends to have a slightly lower approval…See More
Apr 12
John Sternal posted a blog post

Jumpstart Automotive Media Unveils Its 2016 – 2017 Insights Book; A Collection Of Consumer Insights Illustrating Today’s Auto Shopping Paths

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its seventh annual Insights Book. This yearlong analysis looks at shopping patterns across Jumpstart’s portfolio of automotive websites that represent more than 25 million in-market shoppers. Click here to download the 2016 – 2017 Insights Book.Auto Shopping Paths Highlights:·       62% of…See More
Mar 28
John Sternal posted a blog post

ANNUAL SWAPALEASE.COM NCAA TOURNAMENT SURVEY SAYS MOST DRIVERS BELIEVE DUKE WILL WIN THIS YEAR’S TOURNAMENT

The annual Swapalease.com March Madness Driver Survey results are in, and most drivers believe Duke will win this year’s tournament, while most say UCLA is their favorite team. The annual survey by online car lease marketplace, Swapalease.com, asks basketball fans to pair up their favorite teams with certain types of cars to coincide with the NCAA tournament. The online survey is presented to more than 2,500 drivers across the U.S. each year.…See More
Mar 13
John Sternal posted a blog post

Additional Data on Chevy Impala & Consumer Reports

Chevrolet Impala was one of two Chevrolet vehicles (Cruze) to make the Consumer Reports' top-10 list of most recommended new vehicles for 2017. See the story here. I have some additional Chevrolet Impala shopper interest data that may be useful to you, courtesy of Jumpstart Automotive Media.According to Jumpstart, the Chevrolet Impala was the most cross-shopped non-luxury vehicle across Jumpstart’s portfolio of sites in 2016.Chevrolet Impala has the most cross-shopping of any non-luxury…See More
Mar 2
John Sternal posted a blog post

Michigan Lessees Prefer Foreign Cars to Domestic Cars

Of the lease vehicle being exchanged on Swapalease.com: 91.2% of lease transfers exiting Michigan are domestic vehicles93.7% of lease transfers entering Michigan are foreign vehiclesHere are some other additional trends that Swapalease.com has identified: The Southeastern region of the country imports the fewest luxury vehicle leases from elsewhere in the countryThe Mid-Atlantic region sees the highest average entering monthly payment at $874.65 a monthThe majority of Volkswagen vehicles are…See More
Feb 21
John Sternal posted blog posts
Feb 14
John Sternal posted a blog post

RISING AUTO & CREDIT DELINQUENCIES LEAD TO LOWER LEASE CREDIT APPROVAL RATES

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 50.0% approval rate for January, down slightly from December’s level (54.2%). A year ago, the approvals rate was 63.6% during the same month.January’s approval rate was the lowest lease credit approval rate in the past three years. In 2016, the lowest lease credit approval rate was 54.2% in December. In 2015 and 2014 the lowest rates…See More
Feb 9
John Sternal posted a blog post

Alfa Romeo, Ford, and Kia See Highest Share of Traffic Throughout Super Bowl 51

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released findings of its annual Super Bowl advertising performance report, which measures the brands that drove the greatest increases in traffic to Jumpstart’s portfolio of publishers during the game.Jumpstart monitored auto shoppers visiting its portfolio of publishers in a time-trended series to see how traffic fluctuated when ads aired.  The five brands that drove the highest spikes in traffic also…See More
Feb 8
John Sternal posted a blog post

INCREASED BUYER ACTIVITY SPELLS FEWER CREDIT APPROVALS TO CLOSE OUT 2016

Monthly Lease Credit Approval Rates Decreased by 10.5% in December CINCINNATI, OHIO (January 18, 2017) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 54.2% approval rate for December, a 10.5% decrease from November (64.7%). A year ago, the approvals rate was just 54.5% during the same month, illustrating the end-of-year shopping frenzy that typically takes place. December’s…See More
Jan 25
John Sternal posted a blog post

AUTO LEASE DEALS SEE MONTHLY OFFERS INCREASE SLIGHTLY ENTERING THE NEW YEAR

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases increasing slightly entering January. While there are sixteen models being offered for $199 monthly or less, only one (Nissan Sentra SV at $139 monthly) is being…See More
Jan 11
John Sternal posted a blog post

NOVEMBER LEASE CREDIT APPROVAL RATES UP FROM A YEAR AGO

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 64.7% approval rate for November, a 3.2% increase from the previous month (61.5%). A year ago, the approvals rate was just 57.9% during the same month.This year’s approval rates have been down in comparison to 2015. The lease credit approvals rates have been fluctuating on a month-to-month basis. So far this year, the average credit…See More
Dec 16, 2016

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John Sternal's ADM Blog

Jumpstart Automotive Media May 2017 Share Of Shopper Interest Report All Luxury SUVs/CUVs See Growth, Loyalty to Midsize Sedans Increases for Fifth Consecutive Month

Posted on June 20, 2017 at 10:08am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its share of shopper interest data for the month of May. The report reveals that shopper interest across all luxury SUV/CUV segments is up 2% from April. The report also shows that loyalty to midsize sedans is strong (49% of midsize sedan shoppers are exclusively looking at vehicles in this category) and interest in midsize sedans across Jumpstart’s portfolio of sites is up for the…

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CONSUMER INTEREST IN LUXURY SUVS DRIVES INCREASE IN CREDIT DECLINES IN THE SWAPALEASE.COM MARKETPLACE

Posted on June 20, 2017 at 6:38am 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 48.1% approval rate during May, the lowest approval rate tracked by the company dating back to 2014 when the monthly approval ratings began.

 

Company officials pointed to a higher-than-normal influx of applicants looking to take over higher-end luxury leases, especially high-priced SUVs that come with payments in…

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HEARST AUTOS EXPANDS TO INCLUDE ALL AUTOMOTIVE ADVERTISING SALES AND MARKETING INITIATIVES FOR HEARST MAGAZINES

Posted on June 2, 2017 at 10:26am 0 Comments

Hearst Magazines announced today that its Hearst Autos division will house the automotive sales and marketing functions for the Hearst Magazines print and digital portfolio of brands. Felix DiFilippo, publisher/chief revenue officer of Car and Driver and Road & Track, adds the title of senior vice president, integrated sales, automotive for Hearst Autos; Jill Meenaghan, previously associate publisher and group marketing director of the Hearst Men’s Group, has been named chief marketing…

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Spring Market is Over!

Posted on May 18, 2017 at 8:28am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click…

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