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John Sternal
  • Fort Myers, FL
  • United States
  • Merit Mile
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John Sternal posted a blog post

END-OF-YEAR LEASE DEALS; MONTHLY PAYMENT MINDSET FUEL RISING LEASE CREDIT APPROVALS ENTERING DECEMBER

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year momentum for lease applications and vehicle exchange rates. November saw an approvals rate of 84.2%, the second-highest monthly lease approvals rate during 2014 (August saw 85.7%).The monthly approvals rate was driven by early holiday lease campaigns and offers, with a rising number of lessees exchanging vehicles from brands such as…See More
yesterday
John Sternal posted a blog post

BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up. For example, consumers can lease a 2015 Toyota Camry for $293.71 per month, compared to a new 2014 model priced at $319.22. A 2015 Chevrolet Malibu lease…See More
Monday
John Sternal posted a blog post

HOW EFFECTIVE ARE THE LUXURY “DECEMBER TO REMEMBER” AUTO CAMPAIGNS?

Just how successful are the “December To Remember” campaigns? Swapalease.com analyzed vehicle search and consideration patterns from the 2013 holiday season to gauge which luxury brands see a rise in consumer consideration during the holiday season. Lexus saw the biggest increase in search and consideration patterns, but only by a slim margin.Swapalease.com is the nation’s largest online lease marketplace, processing tens of thousands of lease exchanges each year for today’s most popular cars…See More
Dec 4
John Sternal posted a blog post

LEASE CREDIT APPROVALS RISE AHEAD OF THE BUSY HOLIDAY LUXURY AUTO CAMPAIGNS

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during October rebounded to a rate of 74.1%, compared with 64.5% in September. Roughly three out of every four lease applicants were approved in October, an important indicator given the continued popularity of car and truck leases.Year to date, Swapalease.com has recorded a lease credit approval rate of 68.6%, just shy of the 70% rate that is considered normal in the marketplace. Over the last three…See More
Nov 18
John Sternal posted a blog post

Most Tesla Lease Exchanges Will Happen In First 4-8 Months

Under Tesla's new program, lessees have the option to return their Model S within the first three months if they are unsatisfied. Scot Hall from Swapalease.com believes many will take advantage of an early out, but not within the first three months of vehicle possession. Tesla is playing a slight role in this decision, disqualifying drivers from immediately leasing another Tesla if they do return in the three-month window.However, a closer look at luxury lease exchange trends on Swapalease.com…See More
Nov 13
John Sternal posted a blog post

16 POPULAR CARS & TRUCKS UNDER $200 PER MONTH IN NOVEMBER; WHICH ONE IS RIGHT FOR YOU?

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows 16 popular cars and trucks in November offered for less than $200 per month, with a variety of models between small and mid-sized cars, SUVs and pickup trucks. According to Wantalease.com, it’s the largest variety of makes and models at this price point during 2014.Headlining the November lease deals is the Chevrolet Cruze LT, listed at $119 per month with less than $1,000 down. The Cruze has been a…See More
Nov 12
Big Tom LaPointe liked John Sternal's blog post Falling Used Car Prices? Don’t Blame Leasing
Nov 10
Big Tom LaPointe commented on John Sternal's blog post Falling Used Car Prices? Don’t Blame Leasing
"The simple math is that a relative shortage of pre-owned vehicles in the 2009-2011 model year range from greatly-reduced sales and corporate restructuring kept prices inflated. Now that sales have rebounded, pre-owned vehicles should be back on a…"
Nov 10
John Sternal posted blog posts
Nov 6
John Sternal posted a blog post

Swapalease.com Disagrees With Consumer Reports

Swapalease.com is more than just an advocate of lease transfer. The company is also a strong advocate of leasing. Therefore, Swapalease.com is challenging many of the points made by Consumer Reports in a recent lease versus loan comparison column, “Buying vs. leasing basics for cars”, published earlier this month. “It was disappointing to see the details of the comparisons made by…See More
Oct 31
John Sternal was featured
Oct 25
John Sternal posted a blog post

When Politicians Veto Their Own Cars

Fair or not, some constituents are unhappy with what their elected officials are paying to drive. In the majority of cases, these cars are leased. Some opponents are even using the price of the car lease in attack ads. Politicians have taken…See More
Oct 20
Jeff Broman commented on John Sternal's blog post 11 Photos That will Never Sell A Car Online
"I am glad someone finally said this. I am amazed by the number of dealers that have horrible photos. I don't understand why they accept the poor quality by their vendors or internal employees. Dealers spend so much money on advertising online…"
Oct 17
John Sternal posted a blog post

11 Photos That will Never Sell A Car Online

Selling a car online is now mainstream. But you can easily screw up your chances for success, usually with the photos you select. “Especially when car shopping, price and car design have always been the two biggest hot buttons that will dictate the success of a car sale,” said Scot Hall, Executive Vice President of Swapalease.com. “Photos that showcase the car’s design and features are even more important in a peer-to-peer sales environment such as the Swapalease.com marketplace.” Here is a…See More
Oct 17
John Sternal posted a blog post

OCTOBER LEASE DEALS SHOW PLENTY OF PRICES UNDER $150 A MONTH ACCORDING TO WANTALEASE.COM

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows a growing number of car and truck lease deals offered for less than $150 per month. What's more, a few cars are even offered for less than $120 per month. The deals arrive as leasing continues to grow in popularity for consumers and dealerships. The Chevrolet Cruze LT and the Ford Focus SE are both offered at $119 monthly in their current October Wantalease.com lease deals, highlighting six deals…See More
Oct 14
John Sternal posted a blog post

CAR LEASE CREDIT APPROVALS HIT MORE SUBPRIME TURBULENCE IN SEPTEMBER

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of September were down at 64.5%, falling after reaching into the low 80% range during July and August. The approvals rate is an important indicator of how successful car shoppers are at getting approved for a car lease. The approvals rate has witnessed noticeable turbulence in recent months, with SubPrime car shoppers the likely culprit. Year-to-date approvals are at 67.8% at the end of…See More
Oct 9

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Merit Mile
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Merit Mile is an award-winning, full-service agency that offers web, advertising and PR services to the automotive community.
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We follow daily automotive trends and work to educate our clients so they are positioned as automotive thought leaders.

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John Sternal's ADM Blog

END-OF-YEAR LEASE DEALS; MONTHLY PAYMENT MINDSET FUEL RISING LEASE CREDIT APPROVALS ENTERING DECEMBER

Posted on December 17, 2014 at 8:07am 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year momentum for lease applications and vehicle exchange rates. November saw an approvals rate of 84.2%, the second-highest monthly lease approvals rate during 2014 (August saw 85.7%).



The monthly approvals rate was driven by early holiday lease campaigns and offers, with a rising number of lessees exchanging vehicles from brands…

Continue

BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Posted on December 15, 2014 at 11:23am 0 Comments

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up.

 

For example, consumers can lease a 2015 Toyota Camry for $293.71 per month, compared to a new 2014 model priced at $319.22. A 2015 Chevrolet…

Continue

HOW EFFECTIVE ARE THE LUXURY “DECEMBER TO REMEMBER” AUTO CAMPAIGNS?

Posted on December 4, 2014 at 4:22pm 0 Comments

Just how successful are the “December To Remember” campaigns? Swapalease.com analyzed vehicle search and consideration patterns from the 2013 holiday season to gauge which luxury brands see a rise in consumer consideration during the holiday season. Lexus saw the biggest increase in search and consideration patterns, but only by a slim margin.



Swapalease.com is the nation’s largest online lease marketplace, processing tens of thousands of lease exchanges each year for today’s most…

Continue

LEASE CREDIT APPROVALS RISE AHEAD OF THE BUSY HOLIDAY LUXURY AUTO CAMPAIGNS

Posted on November 18, 2014 at 5:59am 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during October rebounded to a rate of 74.1%, compared with 64.5% in September. Roughly three out of every four lease applicants were approved in October, an important indicator given the continued popularity of car and truck leases.



Year to date, Swapalease.com has recorded a lease credit approval rate of 68.6%, just shy of the 70% rate that is considered normal in the marketplace. Over the…

Continue

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