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John Sternal
  • Fort Myers, FL
  • United States
  • Merit Mile
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John Sternal posted blog posts
Sep 11
John Sternal posted a blog post

Jumpstart Automotive Media Announces Advertising Partnership With iSeeCars

Innovative Marketing and Media Join Together With Data-Driven Approach to Car ShoppingJumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with iSeeCars as its newest publishing partner. iSeeCars is a rapidly expanding car-shopping marketplace with broad coverage of more than four million new and used vehicles for sale.Based in Boston, iSeeCars aggregates all listings of new and used cars for sale…See More
Sep 5
John Sternal posted a blog post

Latest Auto Brand Shopping Highlights - What Consumers Are Looking At

Following are the latest brand shopping insights from Jumpstart Automotive Media, which tracks millions of consumer shopping patterns each month. Here are some interesting data points from their most recent report:Subaru had the most July growth in brand interest (+9%) compared with June among top 10 brands, now ranking 9th. The Crosstrek contributed to its growth (+18% in the Subcompact SUV/CUV segment) and the Ascent is gaining interest (new launch) with 31% growth compared to June in the…See More
Aug 30
John Sternal posted a blog post

ANNUAL SWAPALEASE.COM “NFL AND CARS” SURVEY PAIRS NFL TEAMS WITH CERTAIN TYPES OF CARS AND TRUCKS

Car Enthusiasts Also Weigh in On Topics Like National Anthem Debate, Loss of Interest in Football, and Vehicle Subscription ServicesSwapalease.com, the nation’s largest car lease marketplace, unveiled today results from its fourth annual “NFL and Cars” survey, offering predictions car enthusiasts have on the upcoming NFL season, and ranking which types of cars remind them of NFL franchises.While the majority of those polled said the New York Giants (10.8%) are their favorite football team, a…See More
Aug 28
John Sternal posted a blog post

SWAPALEASE.COM RELEASES LEASE TRENDS REPORT FOR SECOND QUARTER

Search Traffic on Secondary Market Jumps; Shoppers Seeking Alternate Options From Fewer OEM Incentive Offers CINCINNATI, OHIO (August 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the second quarter of 2018. According to the report, brands such as Buick (6%), Volkswagen (6%), Infiniti (9%) and Hyundai (5%) saw increases in search traffic compared to the previous quarter, while GMC (-13%), Lexus (-13%),…See More
Aug 16
John Sternal posted blog posts
Aug 13
John Sternal's blog post was featured

Auto Credit Trends from Equifax Through April 2018

Auto Loan Origination Observations through April 2018 reported as of June 2018:7.96 million auto loans, totaling $179.7 billion, have been originated year-to-date. This is a 0.3% increase in accounts and a 2.7% increase in balances over this time last year. Auto loans represent 85.8% of all auto account originations and 89.4% of auto…See More
Aug 10
John Sternal posted a blog post

Automotive Brands On The Rise in July

Courtesy of Jumpstart Automotive Media's shopper insights team, below are some highlights of automotive brands that are capturing the attention of automotive shoppers this summer. "Everybody in America knows that trucks and utilities are hot currently, but the following brands and vehicles can help answer specifically what the American shopper wants to drive next," said Colin Thomas, senior analyst, strategic insights at Jumpstart. "Jeep has captivated many shoppers with its rugged off-road…See More
Aug 8
John Sternal posted a blog post

Auto Credit Trends from Equifax Through April 2018

Auto Loan Origination Observations through April 2018 reported as of June 2018:7.96 million auto loans, totaling $179.7 billion, have been originated year-to-date. This is a 0.3% increase in accounts and a 2.7% increase in balances over this time last year. Auto loans represent 85.8% of all auto account originations and 89.4% of auto…See More
Aug 7
John Sternal posted a blog post

Leasing vs. Buying- The Most Affordable Vehicle Option for University Students

University students are leasing short-term vehicles to meet their transportation needs for collegeWith hefty tuition prices rising each and every year, college students and their parents brace themselves for college expenses. Outstanding Federal loan debt has reached almost 1.4 trillion dollars, the largest source of…See More
Aug 6
John Sternal posted blog posts
Jul 24
John Sternal posted a blog post

JULY AUTO LEASE PRICES DROP ON SEVERAL TRUCKS AND SUV’S

Several Brands Continue to Offer Discounts on New Truck and SUV Leases Following July 4th Holiday WeekendWantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of July.  Several automotive brands offered discounts on trucks and SUV’s entering into…See More
Jul 16
John Sternal posted blog posts
Jun 27
John Sternal's blog post was featured

Equifax Reveals Additional Auto Consumer Credit Insights

Customized searches, understanding buying power & pre-approvals can move the sales needlePre-approvals and credit checks remain a critical component of the automotive shopping process. Equifax Inc. (NYSE:  EFX), a global information solutions company, unveiled additional analysis in its ongoing…See More
Jun 27
John Sternal's blog post was featured

Equifax and Oplogic Stop Synthetic Identity Fraud at Michigan Dealership

CRM driver’s license scan and advanced analytics reduce unwanted threats, even before the test driveCriminals are becoming more creative in their approach to commit synthetic ID fraud. According to the Federal Trade Commission, 1.7 percent of identity fraud complaints indicated that auto loans or leases had been generated…See More
Jun 22

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John Sternal's ADM Blog

Auto Portfolio Balances Have Topped 1.25 Trillion for First Time

Posted on September 11, 2018 at 9:29am 0 Comments

The latest auto credit trends as reported by Equifax through May 2018 :

 

Total outstanding auto portfolio balance is now 1.27T (passed 1 ¼-mark). 

 

Auto Loan Originations Observations through May 2018 reported as of July 2018:

  • 10.2 million auto loans, totaling $230.6 billion, have been originated year-to-date. This is a 1.1% increase in accounts and a 3.2% increase in balances over this time last year. Auto loans represent 85.9% of…
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LEASE CREDIT APPROVAL RATES RISE TO 72.6% IN AUGUST

Posted on September 10, 2018 at 1:18pm 0 Comments

Lease Approval Ratings in August Reach Their Highest Number Yet for 2018

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.6% approval rate in August, a rise from the July rate of 71.2%.

August experienced a higher number of applicants with qualifications that led to more approvals for taking over another person’s lease contract during the month. August saw a slight increase in approval ratings from August…

Continue

Jumpstart Automotive Media Announces Advertising Partnership With iSeeCars

Posted on September 5, 2018 at 6:26am 0 Comments

Innovative Marketing and Media Join Together With Data-Driven Approach to Car Shopping

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with iSeeCars as its newest publishing partner. iSeeCars is a rapidly expanding car-shopping marketplace with broad coverage of more than four million new and used vehicles for sale.

Based…

Continue

Latest Auto Brand Shopping Highlights - What Consumers Are Looking At

Posted on August 30, 2018 at 6:32am 0 Comments

Following are the latest brand shopping insights from Jumpstart Automotive Media, which tracks millions of consumer shopping patterns each month. Here are some interesting data points from their most recent report:

  • Subaru had the most July growth in brand interest (+9%) compared with June among top 10 brands, now ranking 9th. The Crosstrek contributed to its growth (+18% in the Subcompact SUV/CUV segment) and the Ascent is gaining interest (new launch) with 31% growth…
Continue

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