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John Sternal
  • Fort Myers, FL
  • United States
  • Merit Mile
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John Sternal posted blog posts
Jun 27
John Sternal's blog post was featured

Equifax Reveals Additional Auto Consumer Credit Insights

Customized searches, understanding buying power & pre-approvals can move the sales needlePre-approvals and credit checks remain a critical component of the automotive shopping process. Equifax Inc. (NYSE:  EFX), a global information solutions company, unveiled additional analysis in its ongoing…See More
Jun 27
John Sternal's blog post was featured

Equifax and Oplogic Stop Synthetic Identity Fraud at Michigan Dealership

CRM driver’s license scan and advanced analytics reduce unwanted threats, even before the test driveCriminals are becoming more creative in their approach to commit synthetic ID fraud. According to the Federal Trade Commission, 1.7 percent of identity fraud complaints indicated that auto loans or leases had been generated…See More
Jun 22
John Sternal posted blog posts
Jun 21
John Sternal posted a blog post

Equifax and Oplogic Stop Synthetic Identity Fraud at Michigan Dealership

CRM driver’s license scan and advanced analytics reduce unwanted threats, even before the test driveCriminals are becoming more creative in their approach to commit synthetic ID fraud. According to the Federal Trade Commission, 1.7 percent of identity fraud complaints indicated that auto loans or leases had been generated…See More
Jun 19
John Sternal posted a blog post

Majority of Auto Leases Stabilize Prices Entering Summer

55.3% of Today’s Popular Leases Retain their Monthly Payment Prices Entering June Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Thirty-six different vehicles maintained their prices from the previous month to this month showing that lease prices are holding steady as we move into the summer months.Only one vehicle is currently…See More
Jun 14
John Sternal's blog post was featured

NEW PROTECTIVE ASSET PROTECTION SURVEY SHOWS WHERE DRIVERS ARE USING THEIR VEHICLE SERVICE CONTRACT AND ANCILLARY BENEFITS

High Performance Tires and Wheels; Complex In-Vehicle Technology Benefits IncreaseProtective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced today results of the second part of its recent survey addressing consumer and dealer trends in Vehicle Service Contracts and Ancillary…See More
Jun 7
John Sternal posted a blog post

NEW PROTECTIVE ASSET PROTECTION SURVEY SHOWS WHERE DRIVERS ARE USING THEIR VEHICLE SERVICE CONTRACT AND ANCILLARY BENEFITS

High Performance Tires and Wheels; Complex In-Vehicle Technology Benefits IncreaseProtective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced today results of the second part of its recent survey addressing consumer and dealer trends in Vehicle Service Contracts and Ancillary…See More
Jun 7
Jon Hedges commented on John Sternal's blog post Jumpstart Automotive Media Insights: 34% Are Shopping Luxury Brands, And They’re Not Always Who We Think They Are
"Lots of interesting data in this report... 36% increase in year-over-year cross-shopping between new and used vehicles among luxury & non-luxury shoppers (page 9 of the PDF). 21% increase in new shoppers also considering used SUVs/CUVs (page 9…"
May 30
Jon Hedges liked John Sternal's blog post Jumpstart Automotive Media Insights: 34% Are Shopping Luxury Brands, And They’re Not Always Who We Think They Are
May 30
John Sternal's 2 blog posts were featured
May 29
John Sternal posted a blog post

Lease Credit Approval Rates Rise to 70% For May

Lease Approval Ratings Continue to Climb Following Steady Monthly Approval Increases since January Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70% approval rate entering May, a rise from the previous month’s rate of 67.3%. April experienced a higher number of applicants with…See More
May 29
John Sternal posted blog posts
May 23
John Sternal's blog post was featured

Swapalease.com Unveils Quarterly Auto Lease Trends Report for Q1 2018

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q1 2018Report Shows Fewer Dealer Incentives on New Leases Driving More Shoppers to Secondary MarketSwapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the first quarter, 2018. The report shows an…See More
May 22
John Sternal posted a blog post

Swapalease.com Unveils Quarterly Auto Lease Trends Report for Q1 2018

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q1 2018Report Shows Fewer Dealer Incentives on New Leases Driving More Shoppers to Secondary MarketSwapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the first quarter, 2018. The report shows an…See More
May 21

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Merit Mile
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ADM is a Professional Network, describe: "Why should anyone do business with you?"
Merit Mile is an award-winning, full-service agency that offers web, advertising and PR services to the automotive community.
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We follow daily automotive trends and work to educate our clients so they are positioned as automotive thought leaders.

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John Sternal's ADM Blog

LEASE CREDIT APPROVAL RATES DIP SLIGHTLY TO 68.4% IN JUNE

Posted on July 11, 2018 at 6:44am 0 Comments

Secondary Marketplace Activity Picks Up With Shoppers Looking to Avoid Dealer Down Payments

 

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.4% approval rate entering July, relatively unchanged but up slightly from the 67.9% mark registered in May.

 

Even though lease origination activity at dealerships has been down slightly in 2018, lease takeover activity has remained healthy, with many…

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How Analytics Help Lenders Identify Subprime Opportunities at the Dealer Level

Posted on June 27, 2018 at 1:03pm 0 Comments

Subprime auto loan volume and market share has continued to decline this year, illustrating that auto lenders may be tightening lending standards. As lenders consider which loans to approve, they should use analytic tools that widen their opportunities and better understand which dealers offer the best potential for their book of business.

According To Most Recent Equifax Data on Subprime Activity:

--871,900 auto loans and leases have been originated YTD to…

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Which Brands Saw Fastest Growth in May?

Posted on June 27, 2018 at 1:01pm 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, has new insights into the top fastest growing brands during the month of May. Jumpstart looked at which brands saw the largest increase in shopper interest and searches across its network of publishing sites. See below for trend data.

 

Top 5 fastest growing brands in May (vs. April):

Porsche: +19%

Fiat: +18%

Maserati: +16%

BMW: +14%

MINI:…

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Swapalease.com Unveils The Best Family Cars Kids Will Want as Seen In Their Favorite Movies This Summer

Posted on June 27, 2018 at 5:43am 0 Comments

Jurassic World, Deadpool 2, and Avengers Infinity War all Premiered Late June, Include Practical Family Vehicles

Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “best family cars kids will want” after several kid-friendly summer movie releases feature practical cars in a variety of scenes.  Automakers such as Ford, Jeep, Infiniti, Mitsubishi, Chevrolet, and Nissan all…

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