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John Sternal
  • Fort Myers, FL
  • United States
  • Merit Mile
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Latest ADM Activity - Click "More" at bottom!

John Sternal posted a blog post

Military Lending Act: What Dealers & Lenders Must Know During Memorial Day

With the Memorial Day weekend coming up, I wanted to make you aware of some information and insight from Equifax regarding the Military Lending Act (MLA), and a few key things auto lenders and dealers should know when working with service members. According to Equifax: Dealers and lenders are still trying to better understand what they need to know about MLA, and whether it will continue to apply to…See More
Tuesday
John Sternal's blog post was featured

Consumers and Dealers Still Prefer Lease Deals Despite Rising Incentives on Auto Loans

Lease Payments Still Lower Despite Falling Residuals; Dealers and OEMs Not In Agreement Swapalease.com, the nation’s largest car lease marketplace, has new data that show…See More
May 13
John Sternal posted a blog post

Consumers and Dealers Still Prefer Lease Deals Despite Rising Incentives on Auto Loans

Lease Payments Still Lower Despite Falling Residuals; Dealers and OEMs Not In Agreement Swapalease.com, the nation’s largest car lease marketplace, has new data that show…See More
May 9
John Sternal's blog post was featured

Latest Auto Credit Trends Report from Equifax

Highlights:December 2017 and January 2018 saw a significant drop in lease originations as dealers and lenders placed more emphasis on incentives for auto loans.Subprime accounts saw a 9.5% decrease through January 2018, the lowest subprime share since 2006. Auto Originations Observations Originations through January 2018 reported as of March…See More
May 8
John Sternal posted a blog post

Latest Auto Credit Trends Report from Equifax

Highlights:December 2017 and January 2018 saw a significant drop in lease originations as dealers and lenders placed more emphasis on incentives for auto loans.Subprime accounts saw a 9.5% decrease through January 2018, the lowest subprime share since 2006. Auto Originations Observations Originations through January 2018 reported as of March…See More
May 7
John Sternal's blog post was featured

How The Renewed Ford Ranger Pickup is Impacting Shopper Interest

Ford announced at the NAIAS in January that the Ranger pickup would return to the U.S. market, and shopper interest in the nostalgic pickup has been picking up, according to shopper interest data from Jumpstart Automotive Media. According to Jumpstart:Trucks saw the most growth both month-over-month and year-over year (+13% and…See More
May 3
John Sternal posted blog posts
May 2
John Sternal posted a blog post

How The Renewed Ford Ranger Pickup is Impacting Shopper Interest

Ford announced at the NAIAS in January that the Ranger pickup would return to the U.S. market, and shopper interest in the nostalgic pickup has been picking up, according to shopper interest data from Jumpstart Automotive Media. According to Jumpstart:Trucks saw the most growth both month-over-month and year-over year (+13% and…See More
May 1
John Sternal's blog post was featured

Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data, with results showing increased shopper interest in key vehicle refreshes and upcoming launches, as well as pickups, utility vehicles and certain car segments during the month of March.…See More
Apr 27
John Sternal posted blog posts
Apr 24
John Sternal's blog post was featured

Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data... The results showing increased shopper interest in key vehicle refreshes and upcoming launches, as well as pickups, utility vehicles and certain car segments during the month of March.   All three…See More
Apr 23
John Sternal's blog post was featured

Hearst Autos Joins CDK Global Partner Program

Dealerships can expect higher performing placements and faster turnaround timesHearst Autos, the most trusted platform for consumers to research and shop for cars, announced today that it has joined the CDK Global Partner Program, the largest, third-party…See More
Apr 21
John Sternal posted blog posts
Apr 17
John Sternal posted blog posts
Apr 5
John Sternal posted blog posts
Mar 26
John Sternal posted a blog post

Racing to the Dealership: Baby Boomers and Millennials Show Off Their Credit Savvy in New Survey

New Equifax survey finds generational behavior differences in auto buying, prime & subprime Millennials believe they can afford vehicles at similar price pointsATLANTA, March 23, 2018 – When consumers need loans for auto purchases, understanding their own credit risk situation matters. In its latest consumer automotive survey, Equifax Inc. (NYSE:  EFX), a global information solutions company, analyzed automotive shopping and buying behaviors across prime…See More
Mar 23

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Merit Mile
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Advertising Agency
REQUIRED: Your Business Phone Number
561-362-8888
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http://meritmile.com
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Merit Mile is an award-winning, full-service agency that offers web, advertising and PR services to the automotive community.
"What will YOU contribute to the ADM Community?"
We follow daily automotive trends and work to educate our clients so they are positioned as automotive thought leaders.

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John Sternal's ADM Blog

Military Lending Act: What Dealers & Lenders Must Know During Memorial Day

Posted on May 15, 2018 at 6:33am 0 Comments

With the Memorial Day weekend coming up, I wanted to make you aware of some information and insight from Equifax regarding the Military Lending Act (MLA), and a few key things auto lenders and dealers should know when working with service members.

 

According to Equifax:

 

Dealers and lenders are still trying to better understand what they need to know about MLA, and…

Continue

Consumers and Dealers Still Prefer Lease Deals Despite Rising Incentives on Auto Loans

Posted on May 9, 2018 at 11:00am 0 Comments

Lease Payments Still Lower Despite Falling Residuals; Dealers and OEMs Not In…

Continue

Latest Auto Credit Trends Report from Equifax

Posted on May 7, 2018 at 9:00am 0 Comments

Highlights:

  1. December 2017 and January 2018 saw a significant drop in lease originations as dealers and lenders placed more emphasis on incentives for auto loans.
  2. Subprime accounts saw a 9.5% decrease through January 2018, the lowest subprime share since…
Continue

New Lease Data Forecasts Compact and Mid-Size Vehicles are Best to Lease in the Month of May

Posted on May 2, 2018 at 9:00am 0 Comments

Wantalease.com Data Shows that Compact and Mid-Size Cars could offer Attractive Lease Deals for May, based on April Lease Trends

CINCINNATI, OHIO – Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of April, and forecasts new leasing trends for the month of May.  Ford offered the most generous discounts on their compact and mid-size cars, while most luxury vehicles and mid-size SUV brands…

Continue

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