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John Sternal
  • Fort Myers, FL
  • United States
  • Merit Mile
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John Sternal's blog post was featured

BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year…See More
Wednesday

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John Sternal posted a blog post

BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year…See More
Tuesday

Subscriber
John Sternal posted a blog post

Jumpstart Automotive Media Path to Purchase Insights: How December Seasonal Promotions Have Impacted Luxury Shopper Interest

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released new data showing how much of an impact automotive holiday advertising and promotions have had on luxury shoppers during the month of December. In analyzing luxury shopper interest trends, December ranked as the second-highest…See More
Dec 6

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John Sternal posted a blog post

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q3 2017

wapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the third quarter, 2017. The report shows that the impact from Hurricanes Harvey and Irma had a noticeable effect on lease shopping during the third quarter. Search traffic for today’s auto brands was up an average of 20.1% compared to the second quarter. Click…See More
Dec 4

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John Sternal's blog post was featured

Jumpstart Automotive Media Path to Purchase Report: October “Truck Month” Shows Shopper Interest Gains for Large Pickups; Interest in Subcompact SUVs/CUVs Continues to Fall

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly path to purchase report with a focus on shopper interest during October’s “truck month.” The report shows that month-over-month shopper interest was up 14% for Full-Size Pickups and 11% for 3/4 and…See More
Dec 3

Subscriber
John Sternal posted a blog post

Jumpstart Automotive Media Path to Purchase Report: October “Truck Month” Shows Shopper Interest Gains for Large Pickups; Interest in Subcompact SUVs/CUVs Continues to Fall

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly path to purchase report with a focus on shopper interest during October’s “truck month.” The report shows that month-over-month shopper interest was up 14% for Full-Size Pickups and 11% for 3/4 and…See More
Dec 1

Subscriber
John Sternal's blog post was featured

SWAPALEASE.COM SURVEY ON INCENTIVES SHOWS MORE DEALERS INCREASING INCENTIVES ON LEASES IN 2017

Swapalease.com, the nation’s largest online car lease marketplace, today unveiled results of its latest survey on incentives, with dealers saying they’re offering roughly the same incentives on financed vehicles in 2017 compared to last year, but are offering 3X as much incentives on lease deals today versus…See More
Nov 19

Subscriber
John Sternal posted a blog post

SWAPALEASE.COM SURVEY ON INCENTIVES SHOWS MORE DEALERS INCREASING INCENTIVES ON LEASES IN 2017

Swapalease.com, the nation’s largest online car lease marketplace, today unveiled results of its latest survey on incentives, with dealers saying they’re offering roughly the same incentives on financed vehicles in 2017 compared to last year, but are offering 3X as much incentives on lease deals today versus…See More
Nov 17

Subscriber
John Sternal posted a blog post

LEASE CREDIT APPROVAL RATES BOUNCE BACK IN OCTOBER

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 55.6% approval rate for October. The lease credit approval rate improved over September’s rate of just 47.6%, marking the lowest percentage of approval so far in 2017. Consumer confidence is likely…See More
Nov 15

Subscriber
John Sternal posted a blog post

Should I Lease or Buy My Car?

The divide between your monthly payment on a vehicle lease, compared to your monthly payment when financing a vehicle continues to widen, particularly as MSRP and estimated sales prices continue to grow. In fact, it’s one of the top reasons why 1/3 of every vehicle sold today is in a lease program.Swapalease.com, the nation’s largest online lease marketplace, analyzed monthly payment offerings on some of today’s most popular leased vehicles, and compared it to monthly payments in a 60- or…See More
Nov 1

Subscriber
John Sternal posted a blog post

Jumpstart Automotive Media Unveils Its Latest Joint Study With Ipsos Connect Identifying Today’s Luxury Owners and What Motivates Them

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company and division of Hearst Autos, today released its latest auto shopper study in collaboration with Ipsos Connect,…See More
Oct 31

Subscriber
John Sternal posted a blog post

MAJORITY OF AUTO LEASES MAINTAIN OR DECREASE IN PRICE IN OCTOBER

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Twenty-four vehicles maintained their prices from the previous month to this month. Additionally, there are sixteen models offered for $200 monthly or less, and three vehicles currently offered for less than $150 per month.The Honda Civic LX, Volkswagen Passat 1.8T S and Volkswagen…See More
Oct 26

Subscriber
John Sternal posted a blog post

LEASE CREDIT APPROVAL RATES LOWEST IN 2017 FOLLOWING HURRICANES HARVEY AND IRMA

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 47.6% approval rate for September.The lease credit approval rate fell to the lowest percentage seen thus far in 2017 in September after a relatively strong month in August when the approval rate was 68.3%.It is likely that the effects of Hurricane Harvey and Hurricane Irma played a roll in…See More
Oct 23

Subscriber
John Sternal posted a blog post

Jumpstart Automotive Media Path to Purchase Report: Full-Size Luxury Sedans See Shopper Interest Increase; New Lexus LS & Nissan Frontier Drive Additional Interest

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers are showing more interest in vehicle segments such as Full-Size Luxury Sedans, and soon-to-be-released models are generating excitement among shoppers.During September, shopper interest in Full-Size Luxury Sedans grew 15%. The Alternative Fuel segment continues to lead all other categories in shopper interest growth…See More
Oct 19

Subscriber
John Sternal's blog post was featured

Jumpstart Announces Partnership With VehicleHistory.com

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company and division of Hearst Autos, today announced an exclusive advertising sales representation agreement with VehicleHistory.com, an auto research website that provides consumers with free access to the most comprehensive historical data on vehicles in the…See More
Oct 14

Subscriber
John Sternal's blog post was featured

Jumpstart Unveils Latest Path-To-Purchase Stats for Automotive Shopping

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that there is recent growth in interest for the Entry Luxury Sedan segment, but the segment is also drawing interest in other similar segments (Midsize Sedans, Midsize luxury Sedan),…See More
Sep 11

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John Sternal's ADM Blog

BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Posted on December 12, 2017 at 12:30pm 0 Comments

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars.

However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a…
Continue

Jumpstart Automotive Media Path to Purchase Insights: How December Seasonal Promotions Have Impacted Luxury Shopper Interest

Posted on December 6, 2017 at 8:30am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released new data showing how much of an impact automotive holiday advertising and promotions have had on luxury shoppers during the…
Continue

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q3 2017

Posted on December 4, 2017 at 8:56am 0 Comments

wapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the third quarter, 2017. The report shows that the impact from Hurricanes Harvey and Irma had a noticeable effect on lease shopping during the third quarter. Search traffic for today’s auto brands was up an average of 20.1% compared to the second quarter. …

Continue

Jumpstart Automotive Media Path to Purchase Report: October “Truck Month” Shows Shopper Interest Gains for Large Pickups; Interest in Subcompact SUVs/CUVs Continues to Fall

Posted on December 1, 2017 at 9:00am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly path to purchase report with a focus on shopper interest during October’s “truck month.” The report shows that…
Continue

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