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John Sternal
  • Fort Myers, FL
  • United States
  • Merit Mile
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Influencer
John Sternal posted a blog post

LEASE CREDIT APPROVAL RATES LOWEST IN 2017 FOLLOWING HURRICANES HARVEY AND IRMA

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 47.6% approval rate for September.The lease credit approval rate fell to the lowest percentage seen thus far in 2017 in September after a relatively strong month in August when the approval rate was 68.3%.It is likely that the effects of Hurricane Harvey and Hurricane Irma played a roll in…See More
9 hours ago

Influencer
John Sternal posted a blog post

Jumpstart Automotive Media Path to Purchase Report: Full-Size Luxury Sedans See Shopper Interest Increase; New Lexus LS & Nissan Frontier Drive Additional Interest

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers are showing more interest in vehicle segments such as Full-Size Luxury Sedans, and soon-to-be-released models are generating excitement among shoppers.During September, shopper interest in Full-Size Luxury Sedans grew 15%. The Alternative Fuel segment continues to lead all other categories in shopper interest growth…See More
Thursday

Influencer
John Sternal's blog post was featured

Jumpstart Announces Partnership With VehicleHistory.com

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company and division of Hearst Autos, today announced an exclusive advertising sales representation agreement with VehicleHistory.com, an auto research website that provides consumers with free access to the most comprehensive historical data on vehicles in the…See More
Oct 14

Influencer
John Sternal's blog post was featured

Jumpstart Unveils Latest Path-To-Purchase Stats for Automotive Shopping

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that there is recent growth in interest for the Entry Luxury Sedan segment, but the segment is also drawing interest in other similar segments (Midsize Sedans, Midsize luxury Sedan),…See More
Sep 11
Steve Humphries commented on John Sternal's blog post Insights: Length of Marketing Campaign Impacts Dealership ROI
"Excellent article!"
Sep 3

Influencer
John Sternal posted a blog post

Jumpstart Unveils Latest Path-To-Purchase Stats for Automotive Shopping

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that there is recent growth in interest for the Entry Luxury Sedan segment, but the segment is also drawing interest in other similar segments (Midsize Sedans, Midsize luxury Sedan),…See More
Aug 30

Influencer
John Sternal posted a blog post

Insights: Length of Marketing Campaign Impacts Dealership ROI

Jumpstart Automotive Media recently analyzed more than 4,000 Tier-3 dealer digital marketing campaigns that ran in 2016.The campaigns were divided into four categories based on length (1, 2, 3, 4 month lengths). Click-thru rate (CTR), and cost per visitor and…See More
Aug 29

Influencer
John Sternal posted blog posts
Aug 24

Influencer
John Sternal's blog post was featured

SWAPALEASE.COM REPORTS DECLINE IN LEASE CREDIT APPROVALS FOR THE MONTH OF JULY

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 54.3% approval rate for July.July’s credit approval rate is showing a decrease from the previous month (68.8%).A year ago the approvals rate was just slightly higher, reaching 57.7%.…See More
Aug 21

Influencer
John Sternal posted a blog post

SWAPALEASE.COM REPORTS DECLINE IN LEASE CREDIT APPROVALS FOR THE MONTH OF JULY

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 54.3% approval rate for July.July’s credit approval rate is showing a decrease from the previous month (68.8%).A year ago the approvals rate was just slightly higher, reaching 57.7%.…See More
Aug 17

Influencer
John Sternal posted a blog post

SWAPALEASE.COM LEASE CREDIT APPROVALS REBOUND FROM PREVIOUS MONTH WITH MORE HEALTHY LEVELS

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.8% approval rate during June, a significant rebound from May when only 48.1% were approved. The company saw less of an influx of shoppers applying for higher-end luxury leases, which often drives up non-approval rates. So far year-to-date, 62.4% of transfer applicants have been approved, compared to 67.4% the same time last year. A higher number of lease applicants registered for…See More
Jul 27

Influencer
John Sternal posted a blog post

Jumpstart Automotive Media Wins 2 Awards of Distinction in the 23rd Annual Communicator Awards

Jumpstart has received two Awards of Distinction for its 2017 website design and 2016 – 2017 Insights Book from leading international awards program, the Communicator Awards. With more than 6,000 entries received from across the U.S. and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a…See More
Jul 25

Influencer
John Sternal's blog post was featured

AUTO LEASE PRICES REMAIN RELATIVELY STABLE THROUGHOUT JUNE

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month.Thirty-nine vehicles maintained their prices from the previous month to this month. Additionally there are fifteen models being offered for…See More
Jul 23

Influencer
John Sternal's blog post was featured

Jumpstart Automotive Media Path to Purchase Report: Subcompact SUVs/CUVs Fastest Growing Vehicle Segment

Jumpstart Automotive Media, a leading media, insights and marketing solutions company, released its monthly share of shopper interest data.The report reveals that Subcompact SUVs and CUVs saw a 37% increase in interest across Jumpstart’s portfolio of sites in the first half of 2017 (H1 2017) when compared to the first half of 2016 (H2…See More
Jul 22

Influencer
John Sternal posted blog posts
Jul 18

Influencer
John Sternal's blog post was featured

Jumpstart Automotive Media May 2017 Share Of Shopper Interest Report All Luxury SUVs/CUVs See Growth, Loyalty to Midsize Sedans Increases for Fifth Consecutive Month

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its share of shopper interest data for the month of May.  The report reveals that shopper interest across all luxury SUV/CUV segments is up 2% from April. The report also shows that loyalty to midsize sedans is strong (49% of midsize sedan…See More
Jul 5

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Merit Mile
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ADM is a Professional Network, describe: "Why should anyone do business with you?"
Merit Mile is an award-winning, full-service agency that offers web, advertising and PR services to the automotive community.
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John Sternal's ADM Blog

LEASE CREDIT APPROVAL RATES LOWEST IN 2017 FOLLOWING HURRICANES HARVEY AND IRMA

Posted on October 23, 2017 at 9:38am 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 47.6% approval rate for September.

The lease credit approval rate fell to the lowest percentage seen thus far in 2017 in September after a relatively strong…

Continue

Jumpstart Automotive Media Path to Purchase Report: Full-Size Luxury Sedans See Shopper Interest Increase; New Lexus LS & Nissan Frontier Drive Additional Interest

Posted on October 19, 2017 at 7:34am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers are showing more interest in vehicle segments such as Full-Size Luxury Sedans, and soon-to-be-released models are generating excitement among shoppers.

During September, shopper interest in Full-Size Luxury Sedans grew 15%. The…

Continue

Jumpstart Announces Partnership With VehicleHistory.com

Posted on October 10, 2017 at 7:30am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company and division of Hearst Autos, today announced an exclusive advertising sales representation agreement with VehicleHistory.com, an auto research website that provides consumers with free access to the most…

Continue

What Dealers Had To Say About Their F&I Products

Posted on October 4, 2017 at 11:29am 0 Comments

Protective Asset Protection, which operates dealer-owned warranty programs / F&I products (DOWC) for auto dealers, recently conducted an online survey presented to 1,500 auto dealer professionals in the U.S. Here are highlights of the results, which you may be interested in for a story:

 

When asked about the biggest challenge with their current F&I products, 29% of dealer respondents said both “too much of an…

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