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John Sternal
  • Fort Myers, FL
  • United States
  • Merit Mile
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John Sternal's 2 blog posts were featured
Wednesday
John Sternal posted blog posts
Tuesday
John Sternal posted a blog post

Jumpstart Automotive Media Unveils New Insights On Frustrations That Both Consumers & Dealers Face On Vehicle Pricing, Negotiations

Consumers Negotiate Because They Don’t Believe The Lowest Price Is Truly “The Lowest Price”A full 86 percent of consumers already have a price in mind for the car they want before visiting the dealer to test drive or purchase a car or truck. This insight is courtesy of the latest study from Jumpstart Automotive Media and Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience." The study, available by clicking…See More
Oct 9
John Sternal posted a blog post

Swapalease.com Announces Most Practical Vehicles for College Athletes

Swapalease.com Announces Most Practical Vehicles for College AthletesSwapalease.com Analyzed the Most Practical and Convenient Vehicles for Fall Sports ActivitiesCincinnati, OH (October 8, ,2018) Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “most practical vehicles for college athletes” based on an analysis of its automotive customer advisor team. Swapalease.com advisors analyzed a variety of vehicles from all brands, and collectively…See More
Oct 8
John Sternal's blog post was featured

Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers; Study Sheds Light on Differences in Perceptions and Where They Align

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience."The report looks at points of view of both the consumer and the dealer to better understand the shopping journey, and how and…See More
Sep 26
John Sternal posted a blog post

Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers; Study Sheds Light on Differences in Perceptions and Where They Align

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience."The report looks at points of view of both the consumer and the dealer to better understand the shopping journey, and how and…See More
Sep 25
John Sternal posted a blog post

August Auto Lease Prices Increase By Up To 54% On Several Vehicles

Several Brands Increase Lease Prices by up to 54% on Vehicles of All Sizes as New Model-Year Units Enter Showroom; Interest Rate Hikes Take EffectWantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of August.  Several automotive brands significantly raised prices on lease deals for mid-size and full-size cars, as well as pickups and SUVs. With rising interest rates on new vehicles and 2019 models…See More
Sep 20
John Sternal posted blog posts
Sep 11
John Sternal posted a blog post

Jumpstart Automotive Media Announces Advertising Partnership With iSeeCars

Innovative Marketing and Media Join Together With Data-Driven Approach to Car ShoppingJumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with iSeeCars as its newest publishing partner. iSeeCars is a rapidly expanding car-shopping marketplace with broad coverage of more than four million new and used vehicles for sale.Based in Boston, iSeeCars aggregates all listings of new and used cars for sale…See More
Sep 5
John Sternal posted a blog post

Latest Auto Brand Shopping Highlights - What Consumers Are Looking At

Following are the latest brand shopping insights from Jumpstart Automotive Media, which tracks millions of consumer shopping patterns each month. Here are some interesting data points from their most recent report:Subaru had the most July growth in brand interest (+9%) compared with June among top 10 brands, now ranking 9th. The Crosstrek contributed to its growth (+18% in the Subcompact SUV/CUV segment) and the Ascent is gaining interest (new launch) with 31% growth compared to June in the…See More
Aug 30
John Sternal posted a blog post

ANNUAL SWAPALEASE.COM “NFL AND CARS” SURVEY PAIRS NFL TEAMS WITH CERTAIN TYPES OF CARS AND TRUCKS

Car Enthusiasts Also Weigh in On Topics Like National Anthem Debate, Loss of Interest in Football, and Vehicle Subscription ServicesSwapalease.com, the nation’s largest car lease marketplace, unveiled today results from its fourth annual “NFL and Cars” survey, offering predictions car enthusiasts have on the upcoming NFL season, and ranking which types of cars remind them of NFL franchises.While the majority of those polled said the New York Giants (10.8%) are their favorite football team, a…See More
Aug 28
John Sternal posted a blog post

SWAPALEASE.COM RELEASES LEASE TRENDS REPORT FOR SECOND QUARTER

Search Traffic on Secondary Market Jumps; Shoppers Seeking Alternate Options From Fewer OEM Incentive Offers CINCINNATI, OHIO (August 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the second quarter of 2018. According to the report, brands such as Buick (6%), Volkswagen (6%), Infiniti (9%) and Hyundai (5%) saw increases in search traffic compared to the previous quarter, while GMC (-13%), Lexus (-13%),…See More
Aug 16
John Sternal posted blog posts
Aug 13
John Sternal's blog post was featured

Auto Credit Trends from Equifax Through April 2018

Auto Loan Origination Observations through April 2018 reported as of June 2018:7.96 million auto loans, totaling $179.7 billion, have been originated year-to-date. This is a 0.3% increase in accounts and a 2.7% increase in balances over this time last year. Auto loans represent 85.8% of all auto account originations and 89.4% of auto…See More
Aug 10
John Sternal posted a blog post

Automotive Brands On The Rise in July

Courtesy of Jumpstart Automotive Media's shopper insights team, below are some highlights of automotive brands that are capturing the attention of automotive shoppers this summer. "Everybody in America knows that trucks and utilities are hot currently, but the following brands and vehicles can help answer specifically what the American shopper wants to drive next," said Colin Thomas, senior analyst, strategic insights at Jumpstart. "Jeep has captivated many shoppers with its rugged off-road…See More
Aug 8
John Sternal posted a blog post

Auto Credit Trends from Equifax Through April 2018

Auto Loan Origination Observations through April 2018 reported as of June 2018:7.96 million auto loans, totaling $179.7 billion, have been originated year-to-date. This is a 0.3% increase in accounts and a 2.7% increase in balances over this time last year. Auto loans represent 85.8% of all auto account originations and 89.4% of auto…See More
Aug 7

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Merit Mile
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John Sternal's ADM Blog

SURVEY SHOWS MANY DEALER PRINCIPLES ARE UNAWARE HOW THE NEW TAX LAW MAY AFFECT PARTICIPATION PROGRAM SELECTION

Posted on October 16, 2018 at 10:00am 0 Comments

Dealers Must Make Decisions to Protect

Participation Program Tax Losses

 

Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced…

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Lease Credit Approval Rates Drop Slightly To 69.8% in September

Posted on October 16, 2018 at 6:30am 0 Comments

Lease Approval Ratings Drop by 3.9% in the Month of September after Steady Increases over Previous Four Months

 

CINCINNATI, OHIO (October 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace,…

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Jumpstart Automotive Media Unveils New Insights On Frustrations That Both Consumers & Dealers Face On Vehicle Pricing, Negotiations

Posted on October 9, 2018 at 7:15am 0 Comments

Consumers Negotiate Because They Don’t Believe The Lowest Price Is Truly “The Lowest Price”

A full 86 percent of consumers already have a price in mind for the car they want …

Continue

Swapalease.com Announces Most Practical Vehicles for College Athletes

Posted on October 8, 2018 at 7:01am 0 Comments

Swapalease.com Announces Most Practical Vehicles for College Athletes

Swapalease.com Analyzed the Most Practical and Convenient Vehicles for Fall Sports Activities

Cincinnati, OH (October 8, ,2018) Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “most practical vehicles for college athletes” based on an analysis of its automotive customer advisor team. Swapalease.com advisors analyzed…

Continue

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