Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!
John Sternal
  • Fort Myers, FL
  • United States
  • Merit Mile
Share on Facebook
Share Twitter

John Sternal's ADM Friends

  • Arlene Peña
  • Amanda Ryan
  • Rebecca Kon
  • Stan Sher
  • Nancy D. Brown

Gifts Received from ADM Members

ADM Gift

John Sternal has not received a gift from an ADM Member

Give a Gift

 

John Sternal's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

John Sternal posted blog posts
Wednesday
John Sternal posted a blog post

CAR LEASE CREDIT APPROVALS REACH NEW HIGH FOR THE YEAR DESPITE SUBPRIME INCREASE

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an increase in the number of SubPrime credit applicants. Despite the high marks in July, Swapalease.com attributes the growing number of credit declines in 2014 to a rising number of car lease shoppers with SubPrime credit profiles seeking to enter the…See More
Aug 19
Big Tom LaPointe commented on John Sternal's blog post WHY IT MAKES MORE FINANCIAL SENSE TO LEASE THAN OWN A CAR
"this is great for salespeople as a reference. it's a no brainer. now, leases are WAY too subvented for what the actual values will be in three years when there is a glut of used cars again. today values are high because 20-40% fewer cars were…"
Aug 6
Big Tom LaPointe liked John Sternal's blog post WHY IT MAKES MORE FINANCIAL SENSE TO LEASE THAN OWN A CAR
Aug 6
John Sternal posted a blog post

WHY IT MAKES MORE FINANCIAL SENSE TO LEASE THAN OWN A CAR

From a dollars and cents standpoint, is it now better for your wallet to lease a car or finance one? Swapalease.com, the nation’s largest online car lease marketplace, analyzed an apples to apples to apples comparison of three different car-shopping scenarios using the same vehicle in order to determine where the most savings would be found. Click here for the full data chart. The three different scenarios included financing a $30,000…See More
Aug 5
John Sternal posted a blog post

WANT TO LEASE A CAR ONLINE? MANY U.S. CAR SHOPPERS “WOULDN’T EVEN KNOW WHERE TO LOOK”

Online shopping for purchasing a car has never been more popular. But what about if you want to compare leases through an online channel? According to participants of a recent survey from Wantalease.com, many respondents wouldn’t even know where to start. Executives at Wantalease.com and its sister marketplace, Swapalease.com, were curious about how average drivers feel about the online research and shopping process on a new lease. Click here…See More
Jul 23
John Sternal posted a blog post

GM LEASE DEALS SHOW LARGEST PRICE JUMPS AND PRICE DECLINES ENTERING JULY

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says certain GM models saw the largest drop in prices in June, with new lease deals offered on the Buick Regal Premium leasing for $229 per month, down from $426.46 in May. The Buick Lacrosse was being offered for $249 per month, down from $425.21 in May. The data was reported in the June Wantalease.com Lease…See More
Jul 9
John Sternal posted a blog post

Toyota's Focus On 24-Month Lease Terms

The 36-month lease has long been the norm in auto leasing circles, but Toyota and Chrysler are beefing up their 24-month lease offerings. According to a report in Automotive News:      "Toyota is seeing a strong shift into two-year leases this year, a trend that promises quicker customer turnarounds and fuller used-car inventories down the road. At Toyota Financial…See More
Jul 1
John Sternal posted a blog post

Car Lease Credit Approvals Reach New Low for the Year

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of May were 60.6%, the lowest monthly level of the year and down from January when the approvals rate was at 70.6%.Despite the overall approvals rating sliding down from a 2014 high in January, Swapalease.com attributes the recent slide to a significant higher number of applications over the last two months. In fact, 44.7% more applications have been processed in May and April compared to…See More
Jun 25
John Sternal was featured
Jun 23
Mark Frost commented on John Sternal's blog post Insurance Premiums Cause People To Change Their Car?
"There's no doubt in my mind that insurance premiums can cause people to rethink their vehicle choice. Unless you've got a spotless record and a great relationship with your insurance company, premiums can easily be $150 or more a month for…"
Jun 20
John Sternal posted a blog post

Insurance Premiums Cause People To Change Their Car?

Swapalease.com works with thousands of people each year looking to escape their lease contract before end of term for a variety of reasons. For the most part, people look to escape simply because they can no longer afford to make the payments, they’re bored and ready for something different, or they’ve had a change in their lifestyle (new baby on the way). But a new crop of reasons has started to gain traction from drivers across the country. While many of these reasons are unorthodox for the…See More
Jun 19
John Sternal posted blog posts
Jun 10
John Sternal posted blog posts
Jun 5
John Sternal posted a blog post

Full-Size Pickups Prosper, Full-Size SUVs Most Consistent

Here is this week's Used Car Market Report with the latest data from Black Book. Last week was a semi-short week as we all had the chance to remember and honor those who have served in the military. No matter where a holiday falls there is some effect on the rhythm of the auctions and buying and selling needs of the wholesale markets.Overall the changes to the values were more stable with no extremes in the level of change. Even though there were comments within the Black Book survey personnel…See More
Jun 2
Alexander Lau commented on John Sternal's blog post Consumers Breaking Car Lease Contracts Hits Near-Record Pace
May 28

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Merit Mile
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Advertising Agency
REQUIRED: Your Business Phone Number
561-362-8888
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://meritmile.com
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Merit Mile is an award-winning, full-service agency that offers web, advertising and PR services to the automotive community.
What will YOU contribute to the ADM Community?
We follow daily automotive trends and work to educate our clients so they are positioned as automotive thought leaders.

John Sternal's Videos

  • Add Videos
  • View All

John Sternal's ADM Blog

WOMEN CAR SHOPPERS GROWING MORE COMFORTABLE NEGOTIATING

Posted on August 27, 2014 at 12:47pm 0 Comments

When it comes to negotiating with a car dealer, what’s the comfort level of men and women? Swapalease.com, the nation’s largest online car lease marketplace, was interested to take the pulse of car shoppers around the country. According to their findings, women are now warming up to the negotiation process. Click here to see the complete findings.



An online survey was presented to more than 1,000 drivers…

Continue

BUICK & TOYOTA HIGHLIGHT BEST LABOR DAY LEASE DEALS ON WANTALEASE.COM

Posted on August 27, 2014 at 11:15am 0 Comments

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says Buick and Toyota highlight some of the best car lease deals leading up to the Labor Day auto sales. The Toyota RAV4 and Avalon lease offers have fallen -15.6% and -12.1%, respectively, since July. Meanwhile, the Buick Regal Premium and Lacrosse lease offers represent some of the most aggressive deals for national customers on the site. Click…

Continue

CAR LEASE CREDIT APPROVALS REACH NEW HIGH FOR THE YEAR DESPITE SUBPRIME INCREASE

Posted on August 19, 2014 at 8:22am 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an increase in the number of SubPrime credit applicants.



Despite the high marks in July, Swapalease.com attributes the growing number of credit declines in 2014 to a rising number of car lease shoppers with SubPrime credit profiles seeking…

Continue

WHY IT MAKES MORE FINANCIAL SENSE TO LEASE THAN OWN A CAR

Posted on August 5, 2014 at 8:26am 1 Comment

From a dollars and cents standpoint, is it now better for your wallet to lease a car or finance one? Swapalease.com, the nation’s largest online car lease marketplace, analyzed an apples to apples to apples comparison of three different car-shopping scenarios using the same vehicle in order to determine where the most savings would be found. Click here for the full data chart.



The three different scenarios included financing…

Continue

Comment Wall

You need to be a member of Automotive Digital Marketing ProCom to add comments!

Join Automotive Digital Marketing ProCom

  • No comments yet!
 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service