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Cyber Monday is known as the day for getting deals on everything from toys to electronics. But what about cars? Jumpstart Automotive Media presented an online survey to approximately 2,500 Americans across the U.S. to gauge their appetite in car shopping during Cyber Monday, and to determine the best digital media channels to reach both men and women. Here are a few highlights:
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 61.5% approval rate for October, a -4.9% decrease from the previous month (64.7%). A year ago, the approvals rate was just 75% during the same month.
Throughout 2016 the lease credit approval rates have been volatile, fluctuating from month to month. As a whole, this year’s approval rates have been down in comparison to…Continue
For anyone who finds it difficult to decide which car they want to buy, a new tool that merges psychology and technology can help.
According to a recent study, over 60% of new car buyers and 70% of used car shoppers have no specific car model in mind when they begin their car shopping journey. Most consider the internet to be the most influential source in…Continue