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John Sternal
  • Fort Myers, FL
  • United States
  • Merit Mile
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John Sternal's blog post was featured

Jumpstart Metrics: Share of Shopper Interest in GM's Cruze, Volt, Compared with Other Sedans

It has been reported that GM will be eliminating several passenger cars, including the Chevrolet Volt and Chevrolet Cruze, two compact vehicles that were held up as examples of the automaker's post-bankruptcy revival. The decision comes as Americans are reducing their shopper interest in passenger cars in favor of crossovers, SUVs…See More
Dec 9
John Sternal posted a blog post

More Evidence Of Car Shoppers Turning to Used Vehicles Over New

Data from both Jumpstart Automotive Media and Black Book supports how car shoppers are increasingly looking at used vehicles over new in 2018. According to Jumpstart, 33.6% of all visitors to Jumpstart partner websites are now researching used makes and models (66.4% new). This compares to 30.1% a year ago (69.9%). The largest month for used vehicle research came in May when 35.2% of visitors were looking at used vehicles. "As prices of new vehicles creep up and incentives continue to shrink,…See More
Dec 6
John Sternal posted a blog post

New Lease Data Forecasts Entry Mid-Size Vehicles are Best Price to Lease in the Month of December

Wantalease.com Data Shows that Mid-Size Cars could offer Attractive Lease Deals for December Year-End Promotions based on November Lease TrendsWantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of November, and forecasts new leasing trends for the month of December.  Ford and Volkswagen offered the most generous discounts on their entry mid-size cars, while most luxury vehicles and mid-size SUV brands…See More
Dec 3
John Sternal posted blog posts
Nov 29
John Sternal's blog post was featured

Jumpstart Automotive Media Offers New Insights On The Dealership Experience For Consumers

Consumers Actually Want To Negotiate Price Face-To-Face, Contrary To Dealer BeliefsSure, 84% of all consumers begin their car shopping through online research, but the vast majority want to negotiate in person at the dealership. The dealership experience is more important than ever. To better understand how dealers can make this a…See More
Nov 19
John Sternal posted a blog post

Lease Credit Approval Rates Improve Slightly to 70.9% in October

Lease Approval Ratings Rise Slightly Following -3.9% Dip in Month of September Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70.9% approval rate in October, a slight rise from the September rate of 69.8%. The number of lease approvals is significantly higher than the same time last year, as just 55.6% of lease applicants were approved in October 2017. Another 61.5% were approved in October of 2016. The modest increase comes as no…See More
Nov 15
John Sternal posted blog posts
Nov 7
John Sternal posted a blog post

5 “Seriously Scary” Lease Deals for Halloween

Swapalease.com Compiled 5 Most Reasonably Priced Automobile Leases Around the CountrySwapalease.com, the nation’s largest car lease marketplace, today announced the five best lease deals for the Halloween holiday.  Vehicles were selected by Swapalease.com advisors based on new lease price data for the month of October. Swapalease.com customer advisors help guide shoppers into the right lease vehicle that fits their automotive needs.The “seriously scary” lease deals are as follows:Chevrolet…See More
Oct 31
John Sternal posted a blog post

Equifax Names Byron McDuffee Automotive General Manager

Seasoned automotive technology veteran will help Equifax drive innovative solutions for customersEquifax Inc. (NYSE:  EFX), a global information solutions company, announced today it has named Byron McDuffee automotive general manager. He will be responsible for leading the company’s automotive business, focusing on expanding enterprise solutions sales opportunities within the automotive market, as well as the continued development of strategic opportunities…See More
Oct 29
John Sternal posted blog posts
Oct 23
John Sternal posted a blog post

Jumpstart Automotive Media Post-Florence Shopping Analysis Shows Interest In Small Vans, Hatchbacks, Wagons & Midsize Pickups

Residents Along East Coast Interested in ‘Affordable Functionality’Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced new post-Florence shopping analysis that shows what types of vehicles are being considered and researched along the Southeastern coastal region of the U.S. following the storm.Jumpstart experts analyzed the Florence-affected areas and compared regional shopping growth to national growth to see where certain body styles or…See More
Oct 22
John Sternal's 2 blog posts were featured
Oct 16
John Sternal posted blog posts
Oct 16
John Sternal posted a blog post

Jumpstart Automotive Media Unveils New Insights On Frustrations That Both Consumers & Dealers Face On Vehicle Pricing, Negotiations

Consumers Negotiate Because They Don’t Believe The Lowest Price Is Truly “The Lowest Price”A full 86 percent of consumers already have a price in mind for the car they want before visiting the dealer to test drive or purchase a car or truck. This insight is courtesy of the latest study from Jumpstart Automotive Media and Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience." The study, available by clicking…See More
Oct 9
John Sternal posted a blog post

Swapalease.com Announces Most Practical Vehicles for College Athletes

Swapalease.com Announces Most Practical Vehicles for College AthletesSwapalease.com Analyzed the Most Practical and Convenient Vehicles for Fall Sports ActivitiesCincinnati, OH (October 8, ,2018) Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “most practical vehicles for college athletes” based on an analysis of its automotive customer advisor team. Swapalease.com advisors analyzed a variety of vehicles from all brands, and collectively…See More
Oct 8
John Sternal's blog post was featured

Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers; Study Sheds Light on Differences in Perceptions and Where They Align

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience."The report looks at points of view of both the consumer and the dealer to better understand the shopping journey, and how and…See More
Sep 26

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John Sternal's ADM Blog

More Evidence Of Car Shoppers Turning to Used Vehicles Over New

Posted on December 6, 2018 at 6:20am 0 Comments

Data from both Jumpstart Automotive Media and Black Book supports how car shoppers are increasingly looking at used vehicles over new in 2018.

 

According to Jumpstart…

Continue

New Lease Data Forecasts Entry Mid-Size Vehicles are Best Price to Lease in the Month of December

Posted on December 3, 2018 at 5:48pm 0 Comments

Wantalease.com Data Shows that Mid-Size Cars could offer Attractive Lease Deals for December Year-End Promotions based on November Lease Trends

Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of November, and forecasts new leasing trends for the month of December.  Ford and Volkswagen offered the most generous discounts on their entry mid-size cars, while most luxury vehicles and…

Continue

Jumpstart Metrics: Share of Shopper Interest in GM's Cruze, Volt, Compared with Other Sedans

Posted on November 29, 2018 at 6:00am 0 Comments

It has been reported that GM will be eliminating several passenger cars, including the Chevrolet Volt and Chevrolet Cruze, two compact vehicles that were held up as examples of the automaker's post-bankruptcy revival. The decision comes as Americans are reducing…

Continue

Swapalease.com Releases Lease Trends Report for Third Quarter

Posted on November 28, 2018 at 6:00am 0 Comments

Swapalease.com Releases Lease Trends Report for Third Quarter

Acura & Hyundai See Quarterly Demand Fall from Unfavorable Lease Policies

Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the third quarter of 2018. According to the report, search traffic is up significantly year-over-year for most brands with the exception of brands such as Acura (-7%) and Hyundai (-11%), which continue to…

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