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John Sternal
  • Fort Myers, FL
  • United States
  • Merit Mile
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  • Hannah Philpott
  • Michael Smith
  • Amanda Ryan
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  • Ralph Paglia

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Latest ADM Activity - Click "More" at bottom!

John Sternal was featured
Saturday
John Sternal posted a blog post

When Politicians Veto Their Own Cars

Fair or not, some constituents are unhappy with what their elected officials are paying to drive. In the majority of cases, these cars are leased. Some opponents are even using the price of the car lease in attack ads. Politicians have taken…See More
Oct 20
Jeff Broman commented on John Sternal's blog post 11 Photos That will Never Sell A Car Online
"I am glad someone finally said this. I am amazed by the number of dealers that have horrible photos. I don't understand why they accept the poor quality by their vendors or internal employees. Dealers spend so much money on advertising online…"
Oct 17
John Sternal posted a blog post

11 Photos That will Never Sell A Car Online

Selling a car online is now mainstream. But you can easily screw up your chances for success, usually with the photos you select. “Especially when car shopping, price and car design have always been the two biggest hot buttons that will dictate the success of a car sale,” said Scot Hall, Executive Vice President of Swapalease.com. “Photos that showcase the car’s design and features are even more important in a peer-to-peer sales environment such as the Swapalease.com marketplace.” Here is a…See More
Oct 17
John Sternal posted a blog post

OCTOBER LEASE DEALS SHOW PLENTY OF PRICES UNDER $150 A MONTH ACCORDING TO WANTALEASE.COM

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows a growing number of car and truck lease deals offered for less than $150 per month. What's more, a few cars are even offered for less than $120 per month. The deals arrive as leasing continues to grow in popularity for consumers and dealerships. The Chevrolet Cruze LT and the Ford Focus SE are both offered at $119 monthly in their current October Wantalease.com lease deals, highlighting six deals…See More
Oct 14
John Sternal posted a blog post

CAR LEASE CREDIT APPROVALS HIT MORE SUBPRIME TURBULENCE IN SEPTEMBER

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of September were down at 64.5%, falling after reaching into the low 80% range during July and August. The approvals rate is an important indicator of how successful car shoppers are at getting approved for a car lease. The approvals rate has witnessed noticeable turbulence in recent months, with SubPrime car shoppers the likely culprit. Year-to-date approvals are at 67.8% at the end of…See More
Oct 9
Ralph Paglia commented on John Sternal's blog post Consumers Avoid Dealer Mark-ups When Shopping Online For A Lease
"I have not heard of anyone actually doing this yet, but from my experience working with Swapalease, I believe they may offer a way to get a car buyer out of an existing lease so you can sell them their next vehicle."
Oct 7
Ralph Paglia commented on John Sternal's blog post Consumers Avoid Dealer Mark-ups When Shopping Online For A Lease
"I recently deal with Swapalease and was surprised at how effective their process is and how much actual business they do... Yet another reason to lease a new vehicle using one of the many financing sources that Swapalease lists as issuing…"
Oct 7
John Sternal posted a blog post

Consumers Avoid Dealer Mark-ups When Shopping Online For A Lease

The Consumer Financial Protection Bureau proposed a new rule that would allow it to oversee companies that finance car loans and leases. The new rule is designed to address dealer mark-ups –…See More
Oct 7
John Sternal posted blog posts
Sep 30
John Sternal posted a blog post

PRICES ON DOMESTIC AUTO LEASES DISCOUNTED MOST IN SEPTEMBER ACCORDING TO WANTALEASE.COM

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, reports domestic auto leases are seeing the largest price drops during September. Seven of the top ten popular lease vehicles with the biggest price drops in September are from Chevrolet, Chrysler, Ford and Buick, with prices discounted as much as 46% from the previous month. Wantalease.com is the nation’s first online destination for new car lease deals, and it is a sister marketplace to Swapalease.com…See More
Sep 24
John Sternal was featured
Sep 17
John Sternal posted a blog post

SHORT-TERM TRUCK LEASES IN DEMAND BECAUSE OF STRONG EQUITY POSITION

Can you actually profit off your lease? You can, but it would likely need to be a truck. Swapalease.com, the nation’s largest online car lease marketplace, believes lessees in certain trucks still hold a positive equity position with a few months left in the term. In fact, the company believes it is a large reason why demand has increased for truck leases with less than eight months on the contract. Compact SUVs and all Pickup trucks have held strong pricing positions through the life of their…See More
Sep 16
John Sternal posted a blog post

Time For National Pre-Leased Program?

Is it time the auto industry got serious about a used lease program that mirrors the effectiveness of the CPO programs? Scot Hall, EVP at Swapalease.com, who has been talking about the need for a used lease program, especially based on recent trends in the auto industry:The appetite for leasing is now past 25% of sales according to Experian and is nearing all-time high levelsIndustry insiders say…See More
Sep 9
John Sternal is now friends with Ralph Paglia and Hannah Philpott
Sep 4
John Sternal posted a blog post

In Leasing, U.S. Car Dealers Should Follow Canada's Lead

When it comes to lease programs, should U.S. Auto dealers take a page out of the Canadian dealer model? National car lease marketplace, Swapalease.com, works with customers in both countries and observed key differences in how lease programs are structured, with particular emphasis on the transfer of ownership elements between individuals:Higher lease penetration rate in Canada, upwards of 40% on many vehicles (cars are also more expensive there)Leasing transfers between individuals are handled…See More
Sep 3

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Merit Mile
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Merit Mile is an award-winning, full-service agency that offers web, advertising and PR services to the automotive community.
What will YOU contribute to the ADM Community?
We follow daily automotive trends and work to educate our clients so they are positioned as automotive thought leaders.

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John Sternal's ADM Blog

When Politicians Veto Their Own Cars

Posted on October 20, 2014 at 2:34pm 0 Comments

Fair or not, some constituents are unhappy with what their elected officials are paying to drive. In the majority of cases, these cars are leased. Some opponents are even using the price of the car lease in attack ads. Politicians have…

Continue

11 Photos That will Never Sell A Car Online

Posted on October 17, 2014 at 9:49am 1 Comment

Selling a car online is now mainstream. But you can easily screw up your chances for success, usually with the photos you select.



“Especially when car shopping, price and car design have always been the two biggest hot buttons that will dictate the success of a car sale,” said Scot Hall, Executive Vice President of Swapalease.com. “Photos that showcase the car’s design and features are even more important in a peer-to-peer sales environment such as the Swapalease.com…

Continue

OCTOBER LEASE DEALS SHOW PLENTY OF PRICES UNDER $150 A MONTH ACCORDING TO WANTALEASE.COM

Posted on October 14, 2014 at 7:18am 0 Comments

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows a growing number of car and truck lease deals offered for less than $150 per month. What's more, a few cars are even offered for less than $120 per month. The deals arrive as leasing continues to grow in popularity for consumers and dealerships.



The Chevrolet Cruze LT and the Ford Focus SE are both offered at $119 monthly in their current October Wantalease.com lease deals, highlighting…

Continue

CAR LEASE CREDIT APPROVALS HIT MORE SUBPRIME TURBULENCE IN SEPTEMBER

Posted on October 9, 2014 at 9:35am 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of September were down at 64.5%, falling after reaching into the low 80% range during July and August. The approvals rate is an important indicator of how successful car shoppers are at getting approved for a car lease.



The approvals rate has witnessed noticeable turbulence in recent months, with SubPrime car shoppers the likely culprit. Year-to-date approvals are at 67.8%…

Continue

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