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John Sternal
  • Fort Myers, FL
  • United States
  • Merit Mile
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John Sternal posted blog posts
John Sternal posted blog posts
Apr 5
John Sternal posted blog posts
Mar 26
John Sternal posted a blog post

Racing to the Dealership: Baby Boomers and Millennials Show Off Their Credit Savvy in New Survey

New Equifax survey finds generational behavior differences in auto buying, prime & subprime Millennials believe they can afford vehicles at similar price pointsATLANTA, March 23, 2018 – When consumers need loans for auto purchases, understanding their own credit risk situation matters. In its latest consumer automotive survey, Equifax Inc. (NYSE:  EFX), a global information solutions company, analyzed automotive shopping and buying behaviors across prime…See More
Mar 23
John Sternal's blog post was featured

J.D. Byrider Applies Equifax Ignite™, Increases Auto Buyer Approvals by 10 Percent

When J.D. Byrider, a  leading used car sales and finance enterprise, expanded geographically and organically, they began an engagement with Equifax Inc. (NYSE:  EFX), a global information solutions company, to better identify risk and streamline deal structures.J.D. Byrider used Equifax…See More
Mar 23
John Sternal posted blog posts
Mar 20
John Sternal posted blog posts
Mar 13
John Sternal posted blog posts
Mar 7
John Sternal posted a blog post

Jumpstart Automotive Media Path to Purchase Insights: Full-Size Pickups Jump Ahead and Saw Increase Interest from Luxury Shoppers; RAM 1500 Interest Up +172%

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its February shopper interest data results, showing how much luxury-oriented consumers are now cross-shopping full-size pickup trucks. In February, the full-size pickup truck segment climbed four spots from last year and now represents the third most-shopped segment, the highest it’s ever been according to Jumpstart.  Helping fuel the interest in full-size pickup trucks were the RAM 1500 and…See More
Feb 26
John Sternal's blog post was featured

Olympics and Toyota Advertising Effectiveness

Toyota debuted its "Start Your Impossible" Olympics-themed ad campaign and launched in time for last week's Opening Ceremonies.Jumpstart Automotive Media tracked the launch of the campaign to analyze if the ad spots had any immediate impact in boosting shopper interest of Toyota vehicles across Jumpstart's network of automotive publishing…See More
Feb 23
John Sternal posted a blog post

February Auto Lease Prices Drop on Luxury Vehicles, Increase on Non-Luxury Brands

Several Luxury Brands Offer Discounts to New Leases While Non-Luxury Brands Retain or Increase Monthly, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of February.  Several luxury brands offered discounts on cars & SUV’s, while many non-luxury brands either increase or retained their current lease prices- encouraging shoppers to opt for luxury when possible.The Nissan Sentra is…See More
Feb 22
John Sternal posted blog posts
Feb 20
John Sternal posted blog posts
Feb 12
John Sternal posted a blog post

Residual vs. Int Rate: Bigger Impact to Car Payment?

With interest rates expected to continually increase in 2018, despite the recent stock market sell-off, and used car prices continuing to fall this year, mostly due to rising supply, car shoppers often ask how rising interest rates and falling residuals may impact their payments. conducted an analysis of both scenarios taking into account a typical vehicle with an MSRP of $35,000. Here are the assumptions: Term: 36 month leaseResidual: 49%Interest Rate: 4.00%Monthly Payment:…See More
Feb 8
John Sternal posted a blog post

Kia, Lexus, and Jeep See Highest Traffic Lifts During Super Bowl LII

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its annual Super Bowl report, which reveals the auto brands that drove the greatest traffic increases across its portfolio of publishers. This year, the Kia Stinger saw the greatest lift in shopper interest as a result of its “Feel Something Again” spot featuring Steven Tyler.Super Bowl LII, which registered 103.4…See More
Feb 6

Myrtle Tran commented on John Sternal's blog post How Did The Navigator & Tiguan Grammy Ads Impact Auto Shoppers?
"wow, great tips) thanks a lot) "
Jan 31

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ADM is a Professional Network, describe: "Why should anyone do business with you?"
Merit Mile is an award-winning, full-service agency that offers web, advertising and PR services to the automotive community.
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We follow daily automotive trends and work to educate our clients so they are positioned as automotive thought leaders.

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John Sternal's ADM Blog

Hearst Autos Joins CDK Global Partner Program

Posted on April 17, 2018 at 8:00am 0 Comments

Dealerships can expect higher performing placements and faster turnaround…


Lease Credit Approval Rates Rise to 67.3% In March

Posted on April 17, 2018 at 6:58am 0 Comments

Lease Approval Ratings Continue to Improve in March Following Steady Monthly Approval Increases in Q1, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.3% approval rate in March, a rise from the February rate of 65.2%.


March experienced a higher number of applicants with qualifications that led to more approvals for taking over another…



Posted on April 16, 2018 at 8:27am 0 Comments

Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced today results of its latest survey addressing dealer concerns and opportunities with F&I product offerings. Behind financing, additional F&I offerings represent the second-largest opportunity for margin growth for dealers (57.6%).…


New Lease Data Forecasts Which Vehicles are Best to Lease in the Month of April

Posted on April 5, 2018 at 7:58am 0 Comments Data Show that SUVs and trucks will offer Attractive lease Deals for April, based on March Trends, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of March, and forecasts new leasing trends for the month of April.  Several brands offered discounts on mid-size and large SUVs, as well as truck deals, while most smaller vehicles and regular-size cars maintained or increased…


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