"I agree with Mike; mini's will not feed the salesperson, not the dealer and eventually not the manufacturer long term. All these TrueCar like business model companies out there are designed innately to lower profit for everyone under the…"
"As a former car dealer, who purchased from vendors, I have a couple of comments. I do not think the dealers are lazy, rather overwhelmed with "programs". Each month the factory comes out with their own special program that must…"
"Great post. This short story sums up the Holy Grail of achieving customer satisfaction and retention. It does not come from a "program" or cookies in the waiting room. It comes from doing the right thing and doing unto…"
"I think it is more the fear of loss rather than the desire for gain that prevents most dealers from shedding any more light on their staff than they can personally control. Insecure dealers do worry that their best people, if made any better,…"
Former Utah New Car Dealer Hall of Fame Auto Dealer and author of "Map to the Motherload and "Thoughts are Things"
I believe the times they are a changing and who ever does not embrace change will be blown away by it. The culture of the dealership must adapt to these changes and set out "do the right thing" by their customers in order to retain them for future sales and gross going forward.
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
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