"To Stan's point, this isn't a method of replacing all other communication channels. But it did work here, and watch out for the next generation of car buyers. Emailing friends is a dead concept on college campuses. There's Facebook.…"
"@Andrea - Good point about the phone, but when will you ever get a perfect staff of phone personnel and salespeople at a dealer? I applaud anyone that does, but we work with hundreds of dealerships and they all have customer service issues and poor…"
"I'm anxious to dive into more details of the Google patent on ranking reviewers, but that seems every bit as important. No more ReviewBoost crap! Earn your online reputation by engaging with customers. This makes social media and in-person…"
"It's really a two-part attack on strategy. Local search optimization + reputation management. Businesses have to get their happy customers reviewing the business if Google is going to display business reviews even more prominently through this…"
"Looks like it could be a huge move. I'm interested to see how often the feature will trigger. If it's as often as maps currently show in SERPs, then this feels like a game changer. I did a few searches with the local impact on and there…"
"@ Michael - Understood. But how does being a part of the research phase for the buy affect their end decisions?
You can track every organic keyword click, but parsing out which ones derived from your "SEO efforts" is difficult. It's…"
"Why do it: 80% of searchers who will only click organic links. Organic results are heavily favored in the research phase of the buying process. More than 70% of car buyers begin the process online. A PPC and natural results presence works to…"
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