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Stupid Dealer Questions

Started this ADM discussion. Last reply by Micah Birkholz-1:16Digital Media Jan 15, 2010. 9 Replies

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"I love scuba diving. I do it all the time. However, I do have a severe aversion to water so mostly it's just pretend scuba diving." - Joe Webb

Latest ADM Activity - Click "More" at bottom!

Joe Webb commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
"Good stuff here, Brian. Truth is, if dealers don't already have the answers to these questions, they are likely putting the cart before the horse by hiring someone."
Apr 17
Joe Webb commented on Richard Holland's blog post Who Wants A Truck? Jimmy Fallon Does!
"You have to credit any organization (and especially sales professional) that jumps at the chance to go viral with their marketing efforts to sway a celebrity purchase."
Mar 13
Joe Webb commented on Cobalt's blog post The First Tenet of Online Automotive Customer Experience Design - Less Is More
"Excellent information. Many of these points validate those dealers who've been thinking this way, and enacting these strategies, for a long time. While you mention only having one CTA on the SRP, do you have any information as to what size,…"
Mar 12
Joe Webb commented on Keith Shetterly's blog post The Sales-Killing Regime Change
"Couldn't agree more, Keith."
Mar 11
Joe Webb and Scott T. Joseph are now friends
Mar 7
Joe Webb commented on J.D. Rucker's blog post Why I Talk About Other Automotive Vendors
"I think nothing destroys integrity more when making recommendations than when consultants are receiving money from both sides. Just horrible. We're so proud (and rather adamant about telling our clients) that we don't accept any…"
Feb 26
Joe Webb posted a blog post

Architect vs. Interior Decorator: How to Rethink Your Dealership's Marketing Needs

You are ready to traverse through a crowded sea of vendors at the upcoming NADA Convention in New Orleans. Your flight and hotel are booked. You have already looked over the workshop schedules. With that, you maybe still recognize even more can be learned by examining vendor offerings in the exhibit hall than from listening to the speakers. You want to uncover…See More
Jan 22
Joe Webb commented on Richard Holland's blog post When the Customer Isn’t Right
"Great article, Richard. Like Ralph, I'm surprised the American public embraced the company's position and post, but I'm also alleviated that they did.  (I''m halfway through a blog of my own where this very same…"
Jan 11

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Joe Webb's ADM Blog

Architect vs. Interior Decorator: How to Rethink Your Dealership's Marketing Needs

Posted on January 22, 2014 at 5:00am 0 Comments

You are ready to traverse through a crowded sea of vendors at the upcoming NADA Convention in New Orleans. Your flight and hotel are booked. You have already looked over the workshop schedules. With that, you maybe still recognize even more can be learned by examining vendor offerings in the exhibit hall than from listening to the…


Not Wrong, but Different

Posted on October 22, 2013 at 2:13pm 0 Comments

Inevitably, pricing is a necessary aspect to a customer’s decision. They do their research online and expect to receive answers to their pricing questions. While many of us old folks were groomed to avoid pricing when on the phone or email with shoppers, evolution has thankfully adapted us to the practice of giving out a discounted price in advance of their visit. However, pricing questions no longer begin and end with the price of the vehicle. Shoppers want more from you? Do you give it to…


Is This the Beginning of the End for TrueCar?

Posted on August 22, 2013 at 8:51am 19 Comments

TrueCar has had a rollercoaster ride in the automotive retail industry over the past few years. However, it appears things may be taking a turn for the worse (both for TrueCar as well as its participating dealer clients). Read on, as I reveal their new policy changes that will have a negative impact on dealers, as well as my in-depth interview with a top eCommerce Directors about this change.



Don't Be an Answering Machine

Posted on August 16, 2013 at 12:29pm 2 Comments

While training a 13-store dealer group this week, I had the pleasure of meeting a salesperson and manager who assured me they were tip-top at taking sales calls. I was ecstatic. It isn’t everyday you’re brought in to advance dealerships in need of Internet and phone help and immediately run into someone that has such confidence in their expertise that it would (if I believed them) eliminate their need for any training. How wonderful. (I hope you can accept the…


You Have an Internet Department? Oh Wow!

Posted on June 19, 2013 at 9:29am 1 Comment

It amazes me how the humble nature of the automotive Internet revolution for dealers from the past has changed to ego-driven displays of self-aggrandizement. It wasn’t too long ago that you would speak to dealers who were more excited to learn than they were to pound their chest and roar to the crowd about their own accomplishments.

As another Digital Dealer Conference came and went last month, I think it is time we realize that no one has the whole “Internet thing” figured out.…


Comment Wall (31 comments)

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At 9:20am on December 5, 2011, Neil Licht said…

Re-Followup calls.

I'm thinking its the type of sales person being hired. Some are great when the prospect comes to them but hate outbound calling or prospecting. You can not teach a person like that to be a followup or outbound sales caller.

The solution- get a sales team made of sales people, folks who have been prospectors, outbound types. Don't hire retail sales type either. Thats not selling, its waiting for someone to come in the door.

In my opinion based on 25 years of working with dealer organizations as resellers of my product, if you don't consider and than readjust the type of sales person you hire to fit into a true sales mode type, the CRM will continue to be worthless as a sales tool.

Neil Licht

Neil Licht

At 11:33am on November 13, 2009, Scott Tullar said…
Nothing wrong with quality competition! Not sure about a dip in sales. I am real sure I know who you are talking about and I will encourage the challenge.
At 10:21am on November 10, 2009, Finney said…
It was great to met you at the roundtable.
At 2:39pm on July 21, 2009, Dave Page said…
You Got it! Great Video!
At 1:31pm on May 8, 2009, Rob Fontano said…
That will be great, I'm looking forward to it. I love your videos, especially the lead.
At 10:02am on May 8, 2009, Rob Fontano said…
Great job today!
At 9:10am on April 26, 2009, Justin Brun said…
Hi Joe,

It was good seeing you in Vegas as well. Stay in touch....
At 9:51am on April 25, 2009, Beth Hoover said…
yes, myspace is DEAD... However, I still get alerted when I receive messages, so there ya go. That article ROCKS! I read a few of your other ones. AWESOME Stuff Joe! YOU DA MAN! Thanks for the plug... HEEEE-UUUGE!!!!
At 2:07am on April 24, 2009, Beth Hoover said…
you know me.... going at my own pace. Saw your link on the "M" word and thought I'd check it out. Very nice... very nice. I'll be in town the 12th - 14th!
At 8:32pm on April 23, 2009, Brian Pasch said…
Colorful language was a new spin at DD6...but it seemed to get the point across that I was trying to make.

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