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Joe Chura
  • Male
  • Calumet City, IL
  • United States
  • Hennessy Ford Stores
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everycarlisted? Any results?

Started this ADM discussion. Last reply by Dale Boone Jun 14, 2010. 14 Replies

Is anyone using I saw some content about their services but it was a lttle unclear. If so, can you please provide feedback. I'm thinking about decreasing the AT budget and adding…Continue

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Hennessy Ford Stores
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I began my automotive career on the assembly line at Ford's Chicago Assembly Plant in 1998. Graduated college while working there earning Magna C** laude designation. I used to read my text books as I would build the Taurus and Sable vehicles at that time. I was appointed to Team Leader and then to the 500, Freestyle, Montego Launch Team. Shortly thereafter had the opportunity to transfer to Ford's Marketing & Sales Division. I worked as a Regional Zone Manager for about 5 years meeting over 100 dealers and learning the corporate side of the retail business. In 2008 I left to become General Manager of Lake Geneva GM Supercenter. I had thought I learned the retail side of things as a corporate manager, but in reality I found, had no idea. I built up the GM store while figuring out how to desk deals, hire salespeople, service writers, decrease expenses, advertise, and not only read financials, but understand them. After two years of a very long commute I jumped at the chance to build an Internet Department from the ground up, for one of my friend's dealership group. I have always been on the forefront of technology and when given the opportunity to have the freedom to create websites, and a viable e-commerce business, I couldn't pass it up. I have implemented processes, created websites for various departments via Dreamweaver, built an online customer center, while increasing car sales by 300-400%. In my first month I landed on Ford's elite e-commerce top 100 ranking which was a huge accomplishment given only four Ford dealers in Illinois where on the list. Nearly 25% of our total sales have been Internet based. While I have grown the business, there's a lot more to do and learn. The forums, as well building a network of professionals will truly help me and my department grow even further. I am looking forward to it!
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Reynolds ERA
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At 7:23am on May 20, 2010,
Matthew Cole
Welcome Joe!

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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