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More than half of all online consumers – sixty-one percent, to be precise – read online reviews before deciding whether to make a purchase. Online reviews are now considered essential for e-commerce sites. They are proven sales drivers, and studies show most customers want to see some kind of informed review before they click the “buy” button.
So what happens when a disgruntled customer uses the review function to unleash a poison pen? Recent years have seen a veritable explosion…Continue
Search Engine Optimization is all about drawing traffic to a website, and converting it into customers. That’s the bottom line, and when it’s summed up like that it sounds pretty straightforward. It isn’t.
The essence of Search Engine Optimization is making a website search engine friendly. Historically, the effectiveness of Search Engine Optimization, or SEO, has been measured by how the target keywords were ranked after a web search. That focus…Continue