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Jock Schowalter
  • 50, Male
  • Portland, OR
  • United States
  • DealerPeak, Portland, Oregon
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REQUIRED: Name of Your Dealership, Business or Organization:
DealerPeak, Portland, Oregon
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Supplier, Technology Professional, Dealership Solution Provider
Your Business Phone Number (country code - number)
503 274 8031
YOUR Business Website URL (ie:
ADM is a Professional Network, describe: "Why should anyone do business with you?"
DealerPeak is headquartered in Portland, Oregon and has hundreds of dealer clients throughout the United States. DealerPeak solutions include CRM, Websites, Desking, Digital Marketing and Transactional Websites that work seamlessly on a unified Web-based platform. This allows our dealers to reduce the number of vendors they deal with and drive cost out of their business.

For more information contact or 877 604 3569 or see
"What will YOU contribute to the ADM Community?"
President and CEO of DealerPeak. Entrepreneur and industry expert in CRM, Digital Marketing, Business Process.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
Not Applicable
Used Car Inventory Management Solutions You Have Used
Not Applicable

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Jock Schowalter's ADM Blog

Online Negotiation Almost Doubles Conversion Ratio Comparing Same Market Same Brand Stores.

Posted on February 18, 2009 at 1:33pm 5 Comments

I wanted to share with everyone something very exciting we are seeing in regards to Conversion Ratios. We recently launched the on-line negotiation system for Portland Oregon dealer Ron Tonkin Honda. The pilot which is considered a "soft roll-out" commenced on February 1st. and is the first planned roll-out to be followed by Tonkin's other 16 locations. The soft roll-out involves nothing more than posting a call to action on their website that takes… Continue

Comment Wall (3 comments)

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At 11:09am on April 5, 2009, Gary May said…
Jock...just saw this message! Saw the other one you left about my comments about your photo! Hey, I'm already a 48-time certified phone negotiator. The certificate I received from DWCNCOTP says I can sell ice to Eskimos! BTW, that stands for Dealers Who Can't Negotiate Crap On The Phone. LOL...
Anytime you'd like me to take on some training/education aspects for Dealer Peak, let me know.
At 11:14am on February 25, 2009,
Juliana Chaves
Thank you!!!
At 10:32am on February 7, 2009, Gary May said…
Great to hear from you! I'll check out the site. As far as the photo...well my friend. Let's just say "you look absolutely maaavalous" with complete indifference to Billy Crystal. I hope your year has started off well.

Business is good and growing. Dealers are starting to really ask for help and advise. It's been an uphill battle but a rewarding one. The blog has been driving good traffic and the referrals are growing. Business can always be better and bigger so...

Have a great weekend!


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