Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Jim Jabaay has not received a gift from an ADM Member
Sometimes, you just have to call a spade a spade. The promise of automotive social media has been a zero-sum game for the majority of dealers. To get the most out of it, you have to give a lot, whether it's in the form of time, money, or both. This is not the case in most other forms of digital marketing, but social media takes effort.
Some say it's more effort…Continue
For over a decade, Craigslist has been one of America's favorite ways to shop for cars. It has the raw subtlety of old newspaper classified ads while maintaining the digital benefits such as keyword searches and dense amounts of information on the vehicle, particularly through images.
Now, the platform is gaining even more users thanks to "Gallery View" on…Continue
In the car business, we often look to increase sales while decreasing spend. We're a budget-conscious industry, so that normally means spending less money and doing things manually. In many cases, that's fine. In some instances, the money saved by doing things manually actually costs a dealership more in the way of time spent.
Time is money. We've all heard the…Continue