This group is dedicated to dealers who use, or are interested in using the Carfolks.com program for dealership reputation management that leverages User Generated Content (UGC) posted by actual customers. Call CarFolks.com at 877-721-6910 x2See More
"Application. Accountability. User adoption. Nothing matters if what was purchased is not adopted and applied with accountability. As Keith said; It's a management issue. The chaos multiplies in larger automotive groups."
There are literally 100’s of different metrics that are available to us at a dealership…and it is often confusing and overwhelming to figure out what to do with all that great information. Many use their metrics to make such important decisions as setting budgets and even hiring more personnel but which metrics really make a difference?Like the dashboard of a vehicle, some marketing metrics need to be monitored frequently (similar to a speedometer), and some only need to be looked at when…See More
"Thomas, in reply to your question:
...I'd like to add just a bit to help you see it even more clearly.
"Doesn't that attract the wrong kind of crowd?" is a perfect question to ask. The answer speaks to knowing the demographic…"
"Oh yes.. "Managed SEO"... which some vendors dare call their program of concatenating database fields into page-level meta data. And, when I had access to the meta data for our site, I could instantly see the primitive approach and lack of…"
Hi Jim, Thanks for reaching out to me. Although I am not in sales, I can probably answer most of your questions. Call me directly when you have a block of time to speak directly. 949.440.1166. Looking forward to it. E.
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