Personally, I'm a proponent of Social Selling and of seeing dealerships become authentic Social Businesses. (A business where the sales force is educated and empowered as a savvy extension of the dealership's core social presence.) In my opinion, Community Management is at the root of Social Businesses. And I believe dealerships in general are many years away from sincerely adopting the principals of being truly social businesses. However, I did not open this post so I could tell you my…See More
"Count me in on THIS bandwagon!! Ugh
Click here for original image source
I saw a quote years ago which is very relevant here:
"The more dependent we are, the more dependent we become." (I forget who said it.)"
This group is dedicated to dealers who use, or are interested in using the Carfolks.com program for dealership reputation management that leverages User Generated Content (UGC) posted by actual customers. Call CarFolks.com at 877-721-6910 x2See More
"Application. Accountability. User adoption. Nothing matters if what was purchased is not adopted and applied with accountability. As Keith said; It's a management issue. The chaos multiplies in larger automotive groups."
There are literally 100’s of different metrics that are available to us at a dealership…and it is often confusing and overwhelming to figure out what to do with all that great information. Many use their metrics to make such important decisions as setting budgets and even hiring more personnel but which metrics really make a difference?Like the dashboard of a vehicle, some marketing metrics need to be monitored frequently (similar to a speedometer), and some only need to be looked at when…See More
Personally, I'm a proponent of Social Selling and of seeing dealerships become authentic Social Businesses. (A business where the sales force is educated and empowered as a savvy extension of the…Continue
Hi Jim, Thanks for reaching out to me. Although I am not in sales, I can probably answer most of your questions. Call me directly when you have a block of time to speak directly. 949.440.1166. Looking forward to it. E.
Welcome to Automotive Digital Marketing ProCom
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.