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The automotive industry is naturally innovative, and in an era of increasing engagement from digital consumers, there is a lot marketers can learn to study the trends and strategies of an industry that is worth nearly $ 1 trillion - according to Yahoo Finance estimates.
Taking a lead from the automotive industry…Continue
Whether you have purchased a new car or a used car, it is essential to get a car insurance for it. No one likes to pay a huge sum of money for its car repair and this is where car insurance comes in. Usually, a car insurance will last 1-2 years or up to a specific distance, you have driven your car. After this warranty period has expired, you will have to pay for any additional repairs, which were to be paid by the insurance providers beforehand. In these cases, an additional extended…Continue
Have you ever heard of "range anxiety"? It's a mental state electric car drivers get into when worrying about being stranded on the road with no accessible charging stations at hand. Range anxiety was the phenomenon to be blamed for the low penetration of electric vehicles on the market. No wonder - the range of most such cars that are affordable for the general public is far below their expectations. 200 miles is considered the minimum range an electric vehicle must have to be of interest…Continue
Honda City, ever since it made its debut in India, has been the undisputed leader in its segment. However, during the past couple of years, the City began to take a beating – its competitors suddenly edged past the City and the makers were forced to find ways to keep it going. It was around this time that the Honda introduced their sub-compact sedan, Amaze, in India. This car received unprecedented bookings on the launch and it prompted the makers to revamp the City and introduce the all-new…Continue