"Thanks for bringing up this topic Tony. In particular on dealer websites and digital marketing Reg M (lease) and Reg Z (loan) advertising disclosure requirements are more often non-compliant than compliant. While the root of the…"
"Thanks Josh. In your experience, what percentage of these 'online sale' transactions completed online end up as delivered cars? Also, how many of the 'online sales' do you think end up in the vehicle they saw online…"
I appreciate your expertise and enjoy reading your insightful posts regarding payment advertising. I completely agree with your suppositions regarding the change in shopping behavior and expectations of online shoppers. I think we…"
Great post. How do you think having lease/loan payments on the targeted and re-targeted ads would affect conversions? We find that putting payments on the search listing page leads to more VDP views and I would love to see how…"
"Great Video Josh. I, of course, agree completely with your premise regarding dealers providing payments on their vehicle inventory listings as that is one of the services we provide dealers and I am engaged in that conversation with dealers on…"
"Josh has some very good points and I agree with his conclusions. One additional consideration is that recent studies show that many shoppers, 66% in the Autotrader study's first contact with the dealer is walking in the showroom.…"
"Tarry has some very good points regarding payment advertising and has developed a nice tool for creating quality leads and loans. While I tend to "fly under the radar" I would like to add my two cents to this discussion.
"I attended AutoCon and Joe Castle did a fantastic presentation of how he runs his dealerships. Maybe Ralph could invite him to post some information from his presentation. In short, he completely changed the structure of his dealerships…"
"Great Conference! The team that put it on seemed to be everywhere at once with smiles and offers of assistance and truly did a great job. I focused on Social Media and was very impressed with the depth, detail and knowledge of the…"
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I have been in the online auto space since 1999. I am involved with an independent auto dealership, a technology company, and a commercial leasing business. I have extensive experience with online leasing/finance, auto sales, and technology. We have developed proprietary technology and unique web services that automatically calculate each night, on all qualifying inventory, all possible lease and loan payments, with proper legal disclosures, based on the dealer’s lenders and guidelines. This information can be used on vehicle search listings, brochure pages, banner ads, and anywhere on the web where price is being advertised.
Welcome to ADM. Please update your profile pictue when you get a moment. Hope things are good in Austin.
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