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Detroit Trading Company and R.L. Polk & Company have combined our industry leading technologies to bring about a new market for internet leads.
Detroit Trading Company has partnered with hundreds of lead origination sources to supply our buyers with New Car leads. All inbound leads are passed to R.L. Polk for scoring using their highly predictive scoring software. The Polk Lead Score is a predictive indicator of the likelihood that a consumer lead will result in a sale. Polk assigns each lead a “score” from 1-10.
To help illustrate the value of the score, here is a breakdown by score of overall closing ratios based on outcome analysis of 100,000 leads traded through Detroit Trading Company:
Polk Lead Score 1 7.5%
Polk Lead Score 2 10.0%
Polk Lead Score 3 12.3%
Polk Lead Score 4 15.6%
Polk Lead Score 5 19.3%
Polk Lead Score 6 22.0%
Polk Lead Score 7 26.0%
Polk Lead Score 8 30.2%
Polk Lead Score 9 34.4%
Polk Lead Score 10 37.6%
This means that leads scoring a 10 had a 37.6% buy rate from any dealer within 45 days. The closing percentages are even higher at 90 days.
Leads that meet a buyer’s purchase criteria are then passed to TARGUSinfo for basic data validation (Name, Address & Phone) before routing to that buyer.
Scored New Car Leads are available to your stores for direct purchase. Pricing is based on the lead score, and the range of scores you buy is determined by you.
If you are interested, I can put together a lead prediction and pricing proposal for you. Please call or email and I’ll be happy to work with you to improve your lead purchasing.
I have been in both the dot com and automotive industries since 1999. I previously worked for StoneAge.com which was acquired by ABTL in April 2004, at which point I started my own Search Engine Marketing Consulting Firm focusing on paid and natural search marketing. I am presently focused on building the New Car Lead Exchange at Detroit Trading. I am most excited about our ground-breaking platform, the Premier Lead Exchange. Check out http://www.premierleadexchange.com to learn more. Have questions about lead generation, 3rd party lead vendors, lead buying, search engine marketing, search engine optimization or blogging - contact me.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
I am the Internet Manager for LaFontaine Chevy - Jeep - Dodge - Chrysler.
I am looking to network with other dealers for cross sales. I have every brand available. I can quote for you and deliver.
You would be compensated for the sale.
Call me if you run into anything!
Wayne McGregor -248-245-2218
It is great to see you here. I am thrilled and delighted that you have joined our community... Welcome and THANK YOU!
We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.
Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends.
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