Automotive Digital Marketing Professional Community
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Jeffrey Raab
- Male
- Bloomfield Hills
- United States
- Detroit Trading Company
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Jeffrey Raab's ADM Discussions
Jeff Raab - Visit JEFFRAAB.COM
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Just got my Blackberry Bold (upgrade from the Curve). LOVE IT. iphone just isn't good for heavy texting/email/blogging/tweets. I prefer the tactile keyboard.
Phil - did this idea ever take flight? Get me up to speed...
ADM Profile Information
- Enter Name of Your Dealership, Business or Employer:
- Detroit Trading Company
- Auto Industry Business Segment or Affiliation (check all that apply):
- Dealership Supplier, OEM Supplier, Consultant, Technology Professional, Media or Journalist
- REQUIRED: Primary URL for YOUR Business Website or Blog (example; www.ADPsocial.com)
- http://www.detroittradingexchange.com
- OPTIONAL: Email Listing for ADM Members interested in doing business:
- jeff.raab@detroittrading.com
- REQUIRED: Your Business Phone Number for Members:
- 248-352-1313
- OPTIONAL: Your Mobile Phone Number for ADM members:
- 248-506-0091
- Describe YOUR Business Value Proposition... Why does anyone do business with you?
- Detroit Trading Company and R.L. Polk & Company have combined our industry leading technologies to bring about a new market for internet leads.
Detroit Trading Company has partnered with hundreds of lead origination sources to supply our buyers with New Car leads. All inbound leads are passed to R.L. Polk for scoring using their highly predictive scoring software. The Polk Lead Score is a predictive indicator of the likelihood that a consumer lead will result in a sale. Polk assigns each lead a “score” from 1-10.
To help illustrate the value of the score, here is a breakdown by score of overall closing ratios based on outcome analysis of 100,000 leads traded through Detroit Trading Company:
Polk Lead Score 1 7.5%
Polk Lead Score 2 10.0%
Polk Lead Score 3 12.3%
Polk Lead Score 4 15.6%
Polk Lead Score 5 19.3%
Polk Lead Score 6 22.0%
Polk Lead Score 7 26.0%
Polk Lead Score 8 30.2%
Polk Lead Score 9 34.4%
Polk Lead Score 10 37.6%
This means that leads scoring a 10 had a 37.6% buy rate from any dealer within 45 days. The closing percentages are even higher at 90 days.
Leads that meet a buyer’s purchase criteria are then passed to TARGUSinfo for basic data validation (Name, Address & Phone) before routing to that buyer.
Scored New Car Leads are available to your stores for direct purchase. Pricing is based on the lead score, and the range of scores you buy is determined by you.
If you are interested, I can put together a lead prediction and pricing proposal for you. Please call or email and I’ll be happy to work with you to improve your lead purchasing.
Jeff Raab - Automotive Marketing Expert, Full Service Lead Broker
jeff.raab@detroittrading.com
jeffraab@gmail.com
Cell Phone: 248-506-0091
Office Phone: 248-352-1313
http://www.jeffraab.com
http://www.premierleadexchange.com
http://www.detroittradingexchange.com
http://www.polk.com
http://www.targusinfo.com
- What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
- I have been in both the dot com and automotive industries since 1999. I previously worked for StoneAge.com which was acquired by ABTL in April 2004, at which point I started my own Search Engine Marketing Consulting Firm focusing on paid and natural search marketing. I am presently focused on building the New Car Lead Exchange at Detroit Trading. I am most excited about our ground-breaking platform, the Premier Lead Exchange. Check out http://www.premierleadexchange.com to learn more. Have questions about lead generation, 3rd party lead vendors, lead buying, search engine marketing, search engine optimization or blogging - contact me.
- Enter URL of DEALER Website you recommend (example; www.SandersonFord.com):
- http://www.fitzmall.com
- Enter URL of OEM site you recommend (example; www.FLMDigital.com):
- http://www.bmwusa.com
- Enter URL of a Social Media/UGC site you recommend (example; www.AnciraCommunity.com):
- http://www.elindsay.com
- Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com):
- http://www.everycarlisted.com
- Enter URL of a TWITTER profile you recommend following (#FF; twitter.com/ADMcommunity):
- http://www.premierleadexchange.com
- Enter URL of a Facebook Profile/Page you recommend (example; facebook.com/ADMcommunity):
- http://www.jeffraab.com
- Enter URL of a YouTube Channel you recommend (example; youtube.com/AutoDigitalMarketing):
- http://www.youtube.com/watch?v=y-AXTx4PcKI
- Check all INTERNET LEAD PROVIDERS You have direct experience using as a supplier:
- Dealix, Autobytel, AutoUSA, iMotors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CarLoans.com, CarPrices.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, CarSmart, DealerLink, DriverLoans, High Yield Leads, InvoiceDealers.com, MotorAlley, NewCars.com, Next Phase media, PriceWheels, Tiburon Media, United Auto Finance
Comment Wall (5 comments)
- At 9:34am on July 11, 2008,
Wayne McGregor said… - Dear Jeffrey,
I am the Internet Manager for LaFontaine Chevy - Jeep - Dodge - Chrysler.
I am looking to network with other dealers for cross sales. I have every brand available. I can quote for you and deliver.
You would be compensated for the sale.
Call me if you run into anything!
Wayne McGregor -248-245-2218
- At 1:32pm on July 9, 2008,
Brad Korner said… - Hi Jeff, how's the Exchange growth? Looking forward to catching up on what's happening in the wholesale lead world.
- At 11:00am on February 18, 2008,
Kevin McMillen said… - Things are going very well... why exactly aren't we doing business together now? We should discuss the dealers we have and how your system can help them.
- At 9:40am on February 18, 2008,
Kevin McMillen said…
- Hey Jeff, good to see you here buddy...
- At 9:03pm on January 7, 2008,
Ralph Paglia said… - It is great to see you here. I am thrilled and delighted that you have joined our community... Welcome and THANK YOU!
We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.
Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends.
Ralph Paglia
rpaglia@gmail.com
cell: 505-301-6369
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