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Jeffery Sterns
  • Palm Harbor, FL
  • United States
  • www.CarChat24.com
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  • Neil F Amaral
  • Patrick Kelly
  • Meaghan Walker
  • Cherie Price
  • Terry Lancaster
  • Martin Logsdon
  • Michael Cirillo
  • Shereef
  • Kurt Kubicki
  • Jerry Thibeau
  • Big Tom LaPointe
  • Mark Tewart
  • Ralph Paglia

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Jeffery Sterns's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Tim Elliott commented on Jeffery Sterns's blog post Help First, Sell Second with Chat
"Chat is a waste of money if you require something of me BEFOR I start my discussion. I will leave and not return. This is called de-selection. It is the process of eliminations during the path to purchase where a shopper de-selects by not returning.…"
yesterday
Michael commented on Jeffery Sterns's blog post Help First, Sell Second with Chat
"Chat has become 'common' in many retail industries. As with all technology intros. as CHAT years ago, people experience the 'value' and must have it at large. It has become the 'norm' in preamble communications with…"
yesterday
Michael Smith commented on Jeffery Sterns's blog post Help First, Sell Second with Chat
"I could not agree more Jeffery.  I spend all day on the phone, email and chatting with customers and my goal is to get people in the door and I want them to be comfortable with me.  People are more likely to make large purchases with…"
yesterday
Jeffery Sterns commented on Jeffery Sterns's blog post Help First, Sell Second with Chat
" Of course Michael! The world might have evolved toward digital but human DNA is still "rapport first". Thanks for the comment."
yesterday
Michael Smith commented on Jeffery Sterns's blog post Help First, Sell Second with Chat
"Excellent points Jeffery.  You have to create a comfortable environment for the chatter.  Once you do that you can ask or more likely they will give you their information because they want to take it to the next step for you."
yesterday
Bruce Goett commented on Jeffery Sterns's blog post Help First, Sell Second with Chat
"The dealership I work for has just implemented chat. There was resistance to it at first, but it's already starting to pay off."
yesterday
Jeffery Sterns commented on Jeffery Sterns's blog post Help First, Sell Second with Chat
"Good morning Mike! Thanks for taking a look at the post! I think it's ok that the client knows that you want to sell them a car. Just earn the right, right? Same in chat....earn it the right to ask for their contact info! While in retail,…"
yesterday
Mike Elliott commented on Jeffery Sterns's blog post Help First, Sell Second with Chat
"Good post Jeffery. I think you highlight a very important facet of human behavior. Helping first gives that potential future customer some proof that you aren't just there to sell them a car. I hope your post encourages everyone to review how…"
yesterday
Jeffery Sterns posted a blog post

Help First, Sell Second with Chat

Selling comes naturally for many of us in the car business...In most conversations, people in the automotive industry have a tendency to turn the conversation with the techniques we've been taught - building rapport, qualifying, leading the conversation, listening for hot buttons, etc.On website chat, there's a slightly different…See More
Friday
Jeffery Sterns liked Anne Fleming's blog post Your Reputation: Are You Leaving $6M on the Table?
Friday
Jeffery Sterns was featured
Aug 19
J.D. Rucker liked Jeffery Sterns's blog post There's a Difference Between Getting More Leads and Capturing Them
Aug 12
Jeffery Sterns commented on Jeffery Sterns's blog post There's a Difference Between Getting More Leads and Capturing Them
"Hi Michael, You're absolutely right that the goal should be to get more conversions. What we have found is that positioning chat properly on the website and using appropriate scripts can increase leads by getting contact information from people…"
Aug 11
Mike Maggs commented on Jeffery Sterns's blog post There's a Difference Between Getting More Leads and Capturing Them
"One thing that consumers find frustrating with chat is the off hours message that the operator is not available and will get back to you.  We can prove that a better way to accomplish immediate engagement is with the Get a Text Quote software,…"
Aug 11
Michael Bilson commented on Jeffery Sterns's blog post There's a Difference Between Getting More Leads and Capturing Them
"I would say the goal is to convert any visitor on the website into a conversation.  Having a Web Chat function simply allows a visitor to engage immediately if they so choose."
Aug 11
Jeffery Sterns's blog post was featured

There's a Difference Between Getting More Leads and Capturing Them

Website chat is viewed by many dealers to be an alternative method of communication, as it should be. There are some who view it as a lead generation tool and they can look at numbers to show that they're getting more leads, but to truly test their results that must take a closer look.Properly positioned and managed chat on…See More
Aug 11

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
www.CarChat24.com
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
800-510-7567 x702
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.CarChat24.com
YOUR Email address for business contacts
jeff.sterns@CarChat24.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
727-638-0069
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I'm a car guy to the core knowing that there is very little value in my life if it does not include helping another. Dad was a dealer when a handshake meant more than a deposit. I feel like I come from that ethic. I have 26 years in retail from detail to Director of Ops representing brands from Hyundai to Rolls-Royce working for 3 dealers during that tour. I will never intentionally let someone buy more than they need. I need to know they are walking into whatever I'm recommending, with their eyes open. My satisfaction comes from the client's trust and their thank you.
What will YOU contribute to the ADM Community?
I am very passionate about training dealership sales and management staff in sales processes. I like seeing salespeople running their own businesses, working towards needing very few opportunities provided by their store. In my roles as salesperson in 2 dealerships, I had become a 'repeat and referral only' salesperson in 2 stores after 2 years on the floor; once in domestics and then again in exotic car lines. I have many clients for 20+ years that I still talk to frequently. Relationships are huge to me. CSI and good net-to-gross follows. A dealer does not have to spend a ton on advertising and marketing.
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis, Jumpstart, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
My Used Car Manager's Fantasies, AAX, vinSolutions, InventoryPro (DealerTrack)

Jeffery Sterns's ADM Blog

Help First, Sell Second with Chat

Posted on August 21, 2014 at 11:30pm 8 Comments

Selling comes naturally for many of us in the car business...

In most conversations, people in the automotive industry have a tendency to turn the conversation with the techniques we've been taught - building rapport, qualifying, leading the conversation,…

Continue

There's a Difference Between Getting More Leads and Capturing Them

Posted on August 9, 2014 at 3:50pm 3 Comments

Website chat is viewed by many dealers to be an alternative method of communication, as it should be. There are some who view it as a lead generation tool and they can look at numbers to show that they're getting more leads, but to truly test their results that must take a closer look.

Properly…

Continue

Chat Should Fill the Gaps

Posted on July 20, 2014 at 3:19am 0 Comments

One of the most disturbing trends we're seeing on dealer websites is when they use chat areas as another contact form. It's true that chat is a way to generate leads, but when collecting contact information is the primary goal, the whole point of chat is missed.

Here are some things that we have…

Continue

The Absolute Importance of Accountability When Running a Dealership

Posted on June 29, 2014 at 6:16pm 1 Comment

It’s amazing. And I’ve seen it a hundred times. They don’t realize they’re doing it but they still do it. That’s for sure. I heard a salesman with his chest puffed out (as it should be) reliving the story of a terrific job done with the happy new owner of a car. The salesman DID do a great job. These…

Continue

Comment Wall (1 comment)

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At 4:03pm on May 10, 2014, Cherie Price said…

Jeffery,

On your ADM profile you wrote..." I need to know they are walking into whatever I'm recommending, with their eyes open."  You and I, Sir, are definitely on the same page when it comes to transparency, as well as other shared attributes.

First and foremost, you've one hell of a sense of humor which not only impresses me, but I REQUIRE IT!  I've been reading the contributions to various blogs you've made the past couple of years.  YOU MADE THE GRADE!  "Premium cut, aged to perfection, no expiration date'..  'IF' the time comes that my Dealer agrees to add CHAT to our website, YOURS will be the number I call.

Thanks for putting yourself on 'my map' by showing up in my email inbox.

     Cherie

Now, you can start soliciting me per your suggestion! ;-)

 
 
 

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