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Public Relations Best Practices

For the exchange of strategies, techniques, tips and tactics used to leverage free information and news distribution channels as a means of creating dealership top of mind awareness and brand recognition.

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Converting a Lead – The Need for Speed by Jeff Ward

June 17, 2009

ADM Profile Information

Enter Name of Your Dealership, Business or Employer:

Rhino Advantage Inc. / CallSource

Location

Phoenix, AZ

Auto Industry Business Segment or Affiliation (check all that apply):

Dealership Supplier, OEM Supplier, Consultant, Technology Professional, Sales Professional

REQUIRED: Primary URL for YOUR Business Website or Blog (example; www.ADPsocial.com)

http://www.callsource.com

OPTIONAL: Email Listing for ADM Members interested in doing business:

jtward2@cox.net

REQUIRED: Your Business Phone Number for Members:

480-818-0703

OPTIONAL: Your Mobile Phone Number for ADM members:

480-818-0703

If affiliated with a Dealer or OEM, please check franchise you are associated with:

Not Applicable

What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!

Over the past 15 years I've developed consultative business relationships with over 700 franchise auto dealers and many hundreds of independent dealers, RV dealers & general businesses across the United States. It is the mission of Rhino Advantage and my personal goal to help dealers "cut through the clutter" - implementing tools, processes & mind sets, using the latest web-based technologies - to reach their highest possible levels of proficiency in sales, customer service & accounting.

Enter URL of DEALER Website you recommend (example; www.SandersonFord.com):

http://www.courtesychev.com

Enter URL of OEM site you recommend (example; www.FLMDigital.com):

http://www.hyundai.com

Enter URL of a Social Media/UGC site you recommend (example; www.AnciraCommunity.com):

http://www.santanford.com

Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com):

http://www.cars.com

Enter URL of a TWITTER profile you recommend following (#FF; twitter.com/ADMcommunity):

http://www.activengage.com

Enter URL of a Facebook Profile/Page you recommend (example; facebook.com/ADMcommunity):

http://www.drivingsales.com

Enter URL of a YouTube Channel you recommend (example; youtube.com/AutoDigitalMarketing):

http://www.youtube.com

Check all INTERNET LEAD PROVIDERS You have direct experience using as a supplier:

Not Applicable

Select DEALER MANAGEMENT SYSTEM (DMS) You Currently Use:

Not Applicable

Select all Vehicle Inventory Management Solutions You Have Used:

Not Applicable

Jeff Ward's ADM Blog

Converting a Lead – The Need for Speed by Jeff Ward

Everything else being equal – Speed is the game-changer. Speed is your “not-so-secret” weapon.
Speed is a key element in lead conversion maximization.

In the world of sports we hear about the importance of speed from the broadcast announcers as they
call a game and we read about its importance in articles written by sports writers in their analysis post-game. You hear phrases like “with his speed they will never catch him” and “their speed on the base paths makes them a dangerous team anytime”… Continue

Posted on June 17, 2009 at 8:48pm —

Comment Wall (7 comments)

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At 10:38am on March 16, 2008, Paul Thompson said…: Jeff - thanks for turning me on to ADM. It looks really interesting.
Paul

At 8:46am on March 11, 2008, Blake Hewitt said…: I am interested in what the dif would be between the two products.

At 3:30pm on March 10, 2008, Jeff Ward said…: Blake - you are correct. Actually CallSource invented web-based CMM (call measurement & monitoring) way back in 1994. I personally helped Who's Calling in their beginning expansion outside of WA state back in 1999 & brought to them over 400 of my client contacts. Left WC in July 2004 and have been representing CallSource since that day - with great success. :) What are you looking for?

At 11:05am on March 10, 2008, Blake Hewitt said…: I was looking at your web site...am I correct in feeling that your company is an option that provides a "who's calling" type framework???

At 8:05pm on January 9, 2008, Jody DeVere said…: Hi Jeff....look forward to seeing you during NADA in San Francisco!! You look fantastic!

Jody DeVere

At 7:47pm on January 6, 2008, Jeff Ward said…: Ralph,

Thanks. Pic was taken a couple of weeks ago. I've lost 60 lbs since Aug 1st! Feel great - better than I have in 15 years! Goal is to lose another 40 to 50 lbs by July-ish! I look forward to participating & learning from others on your ADM site. There is no one I respect more than you in the world of e-business Ralph (& that's not any kind of kiss-up my friend)! Appreciate the invitation. Please call/email me about anything - anytime. When you see a way for an investment of time in racquet ball, etc, please call me so we can work out together - as we spoke about a few months back. Can you tell me who the regular ADP reps are for the AZ area (names & tel #s)?

Thanks Ralph,
Jeff Ward
jtward2@cox.net
480-818-0703 cell

At 11:05am on January 6, 2008, Ralph Paglia said…: Jeff,

Man, you are looking good! Is that a recent photo? I am very pleased to see that you joined this new digital marketing community web site that I invested the time and personal money into creating... Welcome and THANK YOU for joining! I hope to see and hear your guidance, experiences, files, photos and videos you are willing to share with us. Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 505-301-6369

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A Network of Car Dealers, Automotive Marketing and Advertising Professionals sharing best Internet Sales Management strategies and tactics.