Jeff Ward Rhino Advantage Inc. / CallSource: Share; Twitter

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Jeff Ward joined Automotive Social Marketing's group

Public Relations Best Practices

For the exchange of strategies, techniques, tips and tactics used to leverage free information and news distribution channels as a means of creating dealership top of mind awareness and brand recognition.

November 9, 2009

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Converting a Lead – The Need for Speed by Jeff Ward

June 17, 2009

Profile Information

Enter Name of Your Dealership, Business or Employer:

Rhino Advantage Inc. / CallSource

Location

Phoenix, AZ

Auto Industry Business Segment or Affiliation:

Dealership Supplier, OEM Supplier, Consultant, Technology Professional, Sales Professional

If a Dealer, OEM, Agency or Dealership Associate, please select the brands that you are affiliated with:

Not Applicable

OPTIONAL: Email for ADM Members to contact you (to avoid spambots, this will NOT be a live link):

jtward2@cox.net

Your Business Phone Number:

480-818-0703

Your Mobile Phone Number:

480-818-0703

Primary URL for YOUR Business, Professional or Blog Website (example = www.ADPdigitaladvertising.com)

http://www.callsource.com

Describe your background, where you grew up, what you are passionate about, or who you REALLY are:

Over the past 15 years I've developed consultative business relationships with over 700 franchise auto dealers and many hundreds of independent dealers, RV dealers & general businesses across the United States. It is the mission of Rhino Advantage and my personal goal to help dealers "cut through the clutter" - implementing tools, processes & mind sets, using the latest web-based technologies - to reach their highest possible levels of proficiency in sales, customer service & accounting.

Enter URL of Your Favorite DEALER Website (example = http://www.SandersonFord.com):

http://www.courtesychev.com

Enter URL of Your Favorite Automotive Social Media example (example = www.AnciraCommunity.com):

http://www.santanford.com

Enter URL of Your Favorite OEM site (example = www.FLMDigital.com):

http://www.hyundai.com

Enter URL of Your Favorite Classified Inventory Listing site (example = www.Cars.com):

http://www.cars.com

Enter URL of Your favorite TWITTER profile (example = www.twitter.com/ralphpaglia):

http://www.activengage.com

Enter URL of Your favorite FACEBOOK Profile or Fan page (example = www.facebook.com/RPaglia):

http://www.drivingsales.com

Enter URL of Your favorite YOUTUBE Channel (example = www.youtube.com/AutoDigitalMarketing):

http://www.youtube.com

Select the Dealership Website providers you currently use, or have used in the past:

Not Applicable

Select the Internet Lead Providers You Currently Use, or have Used in the Past:

Not Applicable

Select the Dealer Management System (DMS) You Currently Use:

Not Applicable

Select the Inventory Management or Optimization Solution You Use:

Not Applicable

Jeff Ward's ADM Blog

Converting a Lead – The Need for Speed by Jeff Ward

Everything else being equal – Speed is the game-changer. Speed is your “not-so-secret” weapon.
Speed is a key element in lead conversion maximization.

In the world of sports we hear about the importance of speed from the broadcast announcers as they
call a game and we read about its importance in articles written by sports writers in their analysis post-game. You hear phrases like “with his speed they will never catch him” and “their speed on the base paths makes them a dangerous team anytime”… Continue

Posted on June 17, 2009 at 8:48pm —

Comment Wall (7 comments)

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At 10:38am on March 16, 2008, Paul Thompson said…: Jeff - thanks for turning me on to ADM. It looks really interesting.
Paul

At 8:46am on March 11, 2008, Blake Hewitt said…: I am interested in what the dif would be between the two products.

At 3:30pm on March 10, 2008, Jeff Ward said…: Blake - you are correct. Actually CallSource invented web-based CMM (call measurement & monitoring) way back in 1994. I personally helped Who's Calling in their beginning expansion outside of WA state back in 1999 & brought to them over 400 of my client contacts. Left WC in July 2004 and have been representing CallSource since that day - with great success. :) What are you looking for?

At 11:05am on March 10, 2008, Blake Hewitt said…: I was looking at your web site...am I correct in feeling that your company is an option that provides a "who's calling" type framework???

At 8:05pm on January 9, 2008, Jody DeVere said…: Hi Jeff....look forward to seeing you during NADA in San Francisco!! You look fantastic!

Jody DeVere

At 7:47pm on January 6, 2008, Jeff Ward said…: Ralph,

Thanks. Pic was taken a couple of weeks ago. I've lost 60 lbs since Aug 1st! Feel great - better than I have in 15 years! Goal is to lose another 40 to 50 lbs by July-ish! I look forward to participating & learning from others on your ADM site. There is no one I respect more than you in the world of e-business Ralph (& that's not any kind of kiss-up my friend)! Appreciate the invitation. Please call/email me about anything - anytime. When you see a way for an investment of time in racquet ball, etc, please call me so we can work out together - as we spoke about a few months back. Can you tell me who the regular ADP reps are for the AZ area (names & tel #s)?

Thanks Ralph,
Jeff Ward
jtward2@cox.net
480-818-0703 cell

At 11:05am on January 6, 2008, Ralph Paglia said…: Jeff,

Man, you are looking good! Is that a recent photo? I am very pleased to see that you joined this new digital marketing community web site that I invested the time and personal money into creating... Welcome and THANK YOU for joining! I hope to see and hear your guidance, experiences, files, photos and videos you are willing to share with us. Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 505-301-6369

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