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Jeff Kershner 34, Male Baltimore United States DealerRefresh.com and Younger Auto…: Share; Share on Twitter; Share on Facebook

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Jeff Kershner's ADM Discussions

NEED HELP -> Templates for the first 8 Days - No Contact

Replied Dec. 8, 2009

DrivingSales Executive Summit ADM Session

Replied Sep. 30, 2009

Autotrader Dealer Value Proposition - Has ATC Priced Advertising Products In Their Publication too High?

Replied Jun. 5, 2009

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DealerRefresh Blog :: For the Automotive Internet Sales and Marketing Manager

AutoTrader.com buys vAuto – rumor says

There have been some rumors floating around about this purchase for a little while now, but as of today DealerElite.net is saying it is true. Is it? Related Articles Is Your Dealers SEO Being Hijacked? Google Changes Organic Search Results Rules Look-Out AutoTrader and Cars.com, There’s a new Guru in Town ADP Buys Cobalt Group [...]

AutoTrader.com buys vAuto – rumor says is a post from: Car Dealer Internet Sales

Is the death of SEO coming soon?

We are approaching a fork in the road for organic search. Search engines are either going to become more powerful, or they’re going to shed enough leaves to make us ask whether sustaining our current investment is sound. Google released Realtime search, Yahoo and Bing are merging, and facebook is jumping into the search game. [...]

Is the death of SEO coming soon? is a post from: Car Dealer Internet Sales

Cars.com Extends License Agreement with Contact At Once!,

Cars.com And Contact At Once! Launches New Mobile Chat Application ATLANTA, GA – August 27, 2010 – Contact At Once!, a leading provider of live chat software for car dealerships, today announced that Cars.com has extended their license of the ContactAtOnce! live chat software including a mobile chat application. ContactAtOnce! has been powering the dealers [...]

Cars.com Extends License Agreement with Contact At Once!, is a post from: Car Dealer Internet Sales

Is Your Dealers SEO Being Hijacked?

Since Google began testing “Realtime Search,” we have seen several incarnations including a scrolling area on the main search page. With the announcement last week of the new “Realtime Search,” I found a renewed interest in the possibilities of another strong source of SEO. What I discovered left me scratching my head and consequently consumed [...]

Is Your Dealers SEO Being Hijacked? is a post from: Car Dealer Internet Sales

Owyang Joins Line-up Focused on Innovating Dealership Profit Centers in Recovery Economy

Salt Lake City, Utah – August 18, 2010 – DrivingSales.com (www.drivingsales.com), the automotive industry’s largest car dealer social network, today announced that renowned social media analyst, blogger and web strategist Jeremiah Owyang will keynote the second annual DrivingSales Executive Summit (DSES) presented with WardsAuto.com scheduled for October 18th through 20th, 2010 at the Encore Wynn [...]

Owyang Joins Line-up Focused on Innovating Dealership Profit Centers in Recovery Economy is a post from: Car Dealer Internet Sales

The Dealership Hiring Dilemma

Finding Sales People to work 60 Hours a Week? A Sales Manager asked me the other day, “why am I having such a hard time finding salespeople who want to work 60 hours a week?” For those of us who have lived much of our lives in and around a dealership, 50-60 hours a week [...]

The Dealership Hiring Dilemma is a post from: Car Dealer Internet Sales

Google Changes Organic Search Results Rules

I often remark why it will be difficult to publish a traditional book on SEO for car dealers when the rules pertaining to Google search results continue to change. On Friday August 20th, Google announced another change in how organic search results will be displayed in SERP’s. The 10 organic listings shown on any search [...]

Google Changes Organic Search Results Rules is a post from: Car Dealer Internet Sales

Purecars.com – is it worth it?

I was running through a dealer’s website the other day and came across Purecars.com on their website. I haven’t heard much about Purecars.com in a while and decided to look at it again. I started a thread in the forums to gauge whether anyone was doing anything with it and not much has been said, [...]

Purecars.com – is it worth it? is a post from: Car Dealer Internet Sales

PCG Digital Marketing and DrivingSales.com Announce Groundbreaking Automotive SEO Study

Car dealers are invited to participate in the largest group study for Automotive Search Engine Optimization (SEO). The study will educate and mentor 100 car dealers who are interested in applying Automotive SEO strategies at their automotive dealership. Results of the four month study will be published and presented at the 2011 NADA Conference in [...]

PCG Digital Marketing and DrivingSales.com Announce Groundbreaking Automotive SEO Study is a post from: Car Dealer Internet Sales

5 Ways To Screen Your Dealers Next Social Media Consultant

The recent post on the DealerRefresh forums about Social Media Gurus and scams led to the idea that some information might be helpful to dealers in deciding who to hire and trust. Here are some questions to consider: How can you research a company or consultant when they claim to be social media gurus? What’s [...]

5 Ways To Screen Your Dealers Next Social Media Consultant is a post from: Car Dealer Internet Sales

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Jeff Kershner :: DealerRefresh.com

Reading Why Are Dealers STILL Not in Social Media? http://www.dealerrefresh.com/ Oct. 10, 2009

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ADM Profile Information

Enter Name of Your Dealership, Business or Employer:

DealerRefresh.com and Younger Auto Group

Auto Industry Business Segment or Affiliation (check all that apply):

Car Dealer, Dealership Manager, Dealership Marketing Professional - Tier 3, Consultant, Technology Professional, Media or Journalist, Car Salesman Groupie

REQUIRED: Primary URL for YOUR Business Website or Blog (example; www.ADPsocial.com)

http://www.dealerrefresh.com

OPTIONAL: Email Listing for ADM Members interested in doing business:

jeffkershner@dealerrefresh.com

REQUIRED: Your Business Phone Number for Members:

240-217-1740

OPTIONAL: Your Mobile Phone Number for ADM members:

240-217-1740

If affiliated with a Dealer or OEM, please check franchise you are associated with:

-Mercedes-Benz..., -Mitsubishi..., -Nissan..., -Scion..., -Toyota..., Acura, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hummer, Hyundai, Jeep, Lexus, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Pontiac, Porsche, Saturn, Scion, Smart, Subaru, Toyota, Volkswagen, Volvo

Describe YOUR Business Value Proposition... Why does anyone do business with you?

What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!

Some people call me "JK" or by my last name "Kershner". I don't care what you call me as long as it's nice! I started my automotive career in 1994 as a porter/detailer for a Honda dealership in MD. After a few months I was offered and accepted the position of Service adviser while also working the Parts counter.

Four years after learning the fixed operations side, I decided it was time to get into sales. In 1999, I moved onto a small dealer group, Sharrett Inc., selling Volkswagens and Mazda's. During that time my passion for online marketing and car sales had fused together and by the end of 2001 I had revamped the dealers internet marketing philosophy by starting VWRep.com, my own Volkswagen Sales website.

After several years working for Sharrett Inc. and gaining additional knowledge with car sales, online marketing, BDC and CRM, it was time to move on. In January of 2005, I transitioned to Mercedes-Benz of Hagerstown as their Internet Sales / Sales and Marketing Manager. I was quickly successful at raising their market share and planting a strong hold with their online presence. It was during this time, DealerRefresh.com was born – the first blog dedicated to internet sales manager and the trials and tribulations we face.

Since then, DealerRefresh.com has grown into an automotive mainstay for not only internet sales professionals, but anyone in the dealership wanting to leverage Internet for profit while DealerRefresh Dealer Technology Forums, the site continues to help car dealer with Online Marketing and Best Practices.

After nearly three years with Mercedes of Hagerstown and DealerRefresh.com, MileOne Automotive, the largest private dealer group in the Mid-Atlantic, recruited me as their Manager of eCommerce. I have now been with MileOne for over a year now and have helped the group to revamp their web presence to have an enhanced dominant focus on Internet sales best practices, reputation management, natural search optimization and online video branding/marketing.

Since MileOne, I have moved onto a dealer group closer to home that has been struggling with their online marketing. Looking forward to the challenge and the setting new goals for yet another group of dealers.

In my free time, I enjoy playing Wii with my 5 year old son, Raeden, while cuddling with my baby daughter Rilynn and my wife Brandy. I also enjoy electronic music, watching UFC and of course keeping up with what's new in New Marketing trends.

Follow DealerRefresh on Twitter!

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Enter URL of DEALER Website you recommend (example; www.SandersonFord.com):

http://Youngercars.com

Enter URL of OEM site you recommend (example; www.FLMDigital.com):

http://vw.com

Enter URL of a Social Media/UGC site you recommend (example; www.AnciraCommunity.com):

http://forum.dealerrefresh.com

Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com):

http://www.homenetinc.com

Enter URL of a TWITTER profile you recommend following (#FF; twitter.com/ADMcommunity):

http://twitter.com/dealerrefresh

Enter URL of a Facebook Profile/Page you recommend (example; facebook.com/ADMcommunity):

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Enter URL of a YouTube Channel you recommend (example; youtube.com/AutoDigitalMarketing):

http://www.youtube.com/user/dealerrefresh

Check all INTERNET LEAD PROVIDERS You have direct experience using as a supplier:

Dealix, Autobytel, AutoUSA, iMotors, Jumpstart, CarsDirect.com, InvoiceDealers.com

Select DEALER MANAGEMENT SYSTEM (DMS) You Currently Use:

ADP, Reynolds ERA, Reynolds Power (UCS)

Select all Vehicle Inventory Management Solutions You Have Used:

HomeNet..., AAX..., vAuto..., eCarList..., HomeNet, AAX, vAuto

Jeff Kershner's ADM Blog

WIN a FREE flip MinoHD Video Camera from DealerRefresh

Follow these 4 simple steps and win a FREE flip video camera.

If you are attending the 7th Digital Dealer Conference… Continue

Posted on October 21, 2009 at 5:30am — 4 Comments

Jeff Kershner is an impostor, a liar and his DealerRefresh.com website is CRAP!

Is it true? Is Jeff Kershner floating around industry roundtables and conventions posing as Ralph Paglia?

Apparently it is. There were rumors in the past about this foul play but until now there had been no real evidence. This is a serious offense and what many would call a hideous act of identity theft.

Unlike the show-off or poseur who fails to deceive people, Jeff Kershner succeeds at least for a while in charming his audience into believing he i

… Continue

Posted on November 10, 2008 at 11:00pm — 16 Comments

What Car Dealers Can Learn from Obama's Campaign.

Consider who Obama was going up against; a Veteran, a Maverick, the old trusty Ford that has been turning it's wheels for a long time.

To me it resembles the dealer down the road that has been arou… Continue

Posted on November 6, 2008 at 7:00am — 3 Comments

Five Rock-Star Ways to Brand Your Dealer's Internet Sales Department

Do you brand your Internet sales department so that every customer feels compelled to ask for you when they arrive at your dealer?

There's nothing more frustrating then looking across the showroom floor only to see YOUR customer sitting at another sales persons desk signing the paperwork for their new vehicle. This is the same customer you had been corresponding via email and phone over the last several days. Why are they buying from that guy? Why didn’t they ask for you? This happens… Continue

Posted on October 29, 2008 at 7:00pm — 13 Comments

Latest ADM Activity

Jeff Kershner commented on Ralph Paglia's blog post 'Automotive Professional Targeted Networking Sites, Blogs and Professional Community Traffic Analysis for Top 5'

Ha! I totally forgot about that photo. Thanks for the added laugh here this evening. No attentiveness to Google alerts here - like you, these hit a folder that I eventually get around to. I just happen to stumble across it :) Yes - you are right.…

on Monday

Jeff Kershner commented on Ralph Paglia's blog post 'Automotive Professional Targeted Networking Sites, Blogs and Professional Community Traffic Analysis for Top 5'

Ralph, At what point do those self inflicted bruises on your chest start to hurt? :) Take it easy big guy - DD9 is coming up and you need to be in top shape. A few points here to consider.. The compete.com information that Google gets compared to…

on Saturday

Jeff Kershner is attending Ralph Paglia's event

NADA Social Marketing/Reputation Management Dealer Workshop at Orlando Convention Center Conference Rooms

February 13, 2010 from 1pm to 3pm

NADA has provided a conference room inside the convention center in Orlando for ADP to facilitate 3 types of workshops over the 3 day Saturday through Monday NADA Conference. Each of the 3 workshops subjects will be conducted twice to ensure every…

January 28

Sean Rancier and Jeff Kershner are now friends

January 15

Jeff Kershner replied to David Kost's discussion 'NEED HELP -> Templates for the first 8 Days - No Contact'

Lots of heat over here and since my Google alerts blew my phone up this morning, I figured I too would jump into the convo for a quick response. @Jerry, wow..very nice for your to share that screen shot of our analytics. My mother taught me from an…

December 7, 2009

Jeff Kershner commented on Ralph Paglia's blog post 'Automotive Professional Blogs, Communities and Digital Dealer Magazine: Compete Site Traffic Reports for October 2009 Are In'

Bravo Ralph. I always enjoy these posts. Is this something you will continue to do each month? Our dealer forums are very new but you might want to include the traffic from that site as well. I too love compete and when you really dive into these re…

November 30, 2009

Jeff Kershner was featured

Congratulate them!

November 2, 2009

Jeff Kershner commented on Jeff Kershner's blog post 'WIN a FREE flip MinoHD Video Camera from DealerRefresh'

Apology accepted Ralph. Sorry...didn't see the humor in it. I'm usually a much more easy going individual. But since you are married to a professor of Women and Gender Studies at ASU, and most of your social life outside of work is within your wife…

October 25, 2009

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Jeff Kershner's Videos

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Comment Wall (29 comments)

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At 8:04am on March 28, 2009, Ryan Gerardi said…: Hey Kersh - Wanted to let you know about a free webinar we are doing next week that gets in to the practice of permission-based list-building. You are welcome to attend and/or let your peeps on DR know about it. Will be referencing the Cobalt-Yahoo! study from 2007 about new car buyers and the buying funnel. Should be a fun time. Keep on keeping on. RG.

At 1:31pm on March 24, 2009, VehicleXpress said…: Hey Jeff-

Not sure if you recommend DMS solutions to dealers, but we've got a powerful and very affordable solution that works for independents as well as franchised dealers. Visit www.vehiclexpress.com for more info, or call our general manager at 866-447-0462 extension 214.

Thanks!

At 12:17pm on January 26, 2009, Nick said…: Hey Jeff - Just want to drop a quick note to you...not sure if your site would be interested in our new program...I'm spreading the word around about a new dealer website plug-in we just released. We display manufacturer incentive & rebate info on dealer sites...and it is also an awesome lead converter! We are to spreading the word by letting dealers try it on there site for a month for free to see results. You can view a demo video on our site at www.incentiveresearch.com -
Give me a call if you have any questions or ideas...

Thanks,

-Nick 703-753-0808

At 1:46pm on December 3, 2008, Justicia Wroblewski said…: I must have had your old feed, I found the new one!
Thanks.

At 8:54am on December 3, 2008, Justicia Wroblewski said…: Thanks for the add! I have actually had read some of your blog I had on my google reader. (good job) I haven't seen anything new in awhile, do I have the right feed?

At 10:05am on November 30, 2008, Ralph Paglia said…: Jeff,

It is ironic you sent me that message, because I was thinking of YOU when I renamed the My Page tab "#1 Rock Star"... Why? Well, because you ARE A ROCK STAR!

At 6:06pm on November 29, 2008, Stan Sher said…: LOL...Jeff/Ralph...dude that is still funny a few weeks later.

At 2:32pm on November 24, 2008, Gary May said…: Jeff. Sorry for the obvious oversight. DealerRefresh.com is still the place to go. I'll rectify this horrible anomaly as soon as possible. Jeff...Ralph...whoever you are, please forgive me!

At 10:54am on November 9, 2008, Jay Handler said…: Hey Jeff,

Good to connect with you on Twitter & LinkedIn. I've subscribed to your RSS feeds and look forward to reading more. Great content! Keep it coming.

At 7:52am on October 21, 2008, Stan Sher said…: Hey Jeff,

How are you doing?

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A Network of Car Dealers, Automotive Marketing and Advertising Professionals sharing best Internet Sales Management strategies and tactics.