Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Refresh Friday 2/16/18 – DealerRefresh on the lot and in the forums and LIVE on Facebook. In this episode – just days after the announcement of Cars.com acquiring Dealer Inspire, we sit down for an exclusive interview with CEO and co-founder of Dealer Inspire, Joe Chura. We get to know a bit more Joe… how […]
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“Facebook was built to bring people closer together and build relationships.” Who would have thought that this pleasant idea could make businesses question so much of what they thought they knew about social media? Facebook wants people to connect more. The company, led by Mark Zuckerberg, is on a mission to increase authentic dialogue and […]
The post Don’t be scared of Facebook’s new algorithm. Here’s how your dealership can handle it. appeared first on DealerRefresh.
Alex is back! I bet most of you don’t know that Alex and I became friends off a DealerRefresh article I wrote, in 2006, an article he didn’t agree with. In his usual style, he left a snarky comment. So I picked up the phone and called him outright. Not only was he shocked, but we immediately […]
Refresh Friday 2/9/18 In this episode of Refresh Friday Alex and Jeff welcome Mike Phillips of McCloskey Motors and Bob George of Dealer.com to discuss the latest topics in the DealerRefresh Dealer Forums. Be sure to join us just about every Friday on our Facebook Live channel!
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Nine Dirty Little Secrets of Automotive SEO & SEM: The Pitfalls of the ‘Set it and Forget it’ Approach to Dealer Search There are more than a few Dirty Little Secrets when it comes to dealers and their use of search engines to drive quality traffic to their websites. Secrets, of course, kept from the […]
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“Clothes make the man. Naked people have little or no influence on society.” –Mark Twain As you have already noticed, nearly everyone in the medical field has made the move to wearing scrubs, paper pushers and surgeons alike. My wife occasionally wears them for her profession and loves the pajama-like feel. The other day, I […]
E-commerce has increasingly become a platform for big-ticket purchases like TVs, mattresses and cars. Car buyers can not only complete online before stepping into a dealership, but in some cases, they can buy cars directly from web-based vendors, cutting out the traditional dealership entirely. Sites like Carvana allow customers to buy a car online and […]
The post How Your Dealership Can Compete with Amazon and Carvana appeared first on DealerRefresh.
The Economist recently pointed to AI’s growing importance, stating that “the world’s most valuable resource is no longer oil, but data.” And with the vast majority of data—over 90 percent—being generated over the past two years, it’s no surprise that businesses across industries are looking for innovative ways to capitalize on this new form of […]
A colleague once told me, “I’d rather spend 60 minutes learning from someone who already figured out what I need to know, than spend days, weeks, or months trying to figure it out on my own.” This is precisely why webinars have and continue to be so popular. Problem is that in today’s business culture, […]
The post Introducing DealerRefresh Mini-Webinars and Live Web Chats appeared first on DealerRefresh.
When we talk about ‘connected consumers’ it’s usually in the context of a customer’s online presence; how they expect – and in some cases demand – transparency and information, especially when it comes to big ticket items. But giving customers information and the tools they want to comparison shop is one part of the equation […]
The post [INFOGRAPHIC] How Personal Connections Inspire Trust in the Car Buying Journey appeared first on DealerRefresh.
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Is it true? Is Jeff Kershner floating around industry roundtables and conventions posing as Ralph Paglia?
Apparently it is. There were rumors in the past about this foul play but until now there had been no real evidence. This is a serious offense and what many would call a hideous act of identity theft.
Unlike the show-off or poseur who fails to deceive people, Jeff Kershner succeeds at least for a while in charming his audience into believing he…