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DealerRefresh Blog :: For the Automotive Internet Sales and Marketing Manager

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Jeff Kershner :: DealerRefresh.com

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
DealerRefresh.com and Younger Auto Group
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Marketing Professional - Tier 3, Consultant, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
240-217-1740
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.dealerrefresh.com
YOUR Email address for business contacts
jeffkershner@dealerrefresh.com
Select All franchises/brands you are associated with
30-Mercedes-Benz, 43-Toyota, -Mercedes-Benz..., -Mitsubishi..., -Nissan..., -Scion..., -Toyota..., Acura, Audi, BMW, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hummer, Hyundai, Jeep, Lexus, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Pontiac, Porsche, Saturn, Scion, Smart, Subaru, Toyota, Volkswagen, Volvo
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
NA
What will YOU contribute to the ADM Community?
Some people call me "JK" or by my last name "Kershner". I don't care what you call me as long as it's nice! I started my automotive career in 1994 as a porter/detailer for a Honda dealership in MD. After a few months I was offered and accepted the position of Service adviser while also working the Parts counter.

Four years after learning the fixed operations side, I decided it was time to get into sales. In 1999, I moved onto a small dealer group, Sharrett Inc., selling Volkswagens and Mazda's. During that time my passion for online marketing and car sales had fused together and by the end of 2001 I had revamped the dealers internet marketing philosophy by starting VWRep.com, my own Volkswagen Sales website.

After several years working for Sharrett Inc. and gaining additional knowledge with car sales, online marketing, BDC and CRM, it was time to move on. In January of 2005, I transitioned to Mercedes-Benz of Hagerstown as their Internet Sales / Sales and Marketing Manager. I was quickly successful at raising their market share and planting a strong hold with their online presence. It was during this time, DealerRefresh.com was born – the first blog dedicated to internet sales manager and the trials and tribulations we face.

Since then, DealerRefresh.com has grown into an automotive mainstay for not only internet sales professionals, but anyone in the dealership wanting to leverage Internet for profit while DealerRefresh Dealer Technology Forums, the site continues to help car dealer with Online Marketing and Best Practices.

After nearly three years with Mercedes of Hagerstown and DealerRefresh.com, MileOne Automotive, the largest private dealer group in the Mid-Atlantic, recruited me as their Manager of eCommerce. I have now been with MileOne for over a year now and have helped the group to revamp their web presence to have an enhanced dominant focus on Internet sales best practices, reputation management, natural search optimization and online video branding/marketing.

Since MileOne, I have moved onto a dealer group closer to home that has been struggling with their online marketing. Looking forward to the challenge and the setting new goals for yet another group of dealers.

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CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://Youngercars.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://forum.dealerrefresh.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.homenetinc.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/dealerrefresh
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://facebook.com/dealerrefresh
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/dealerrefresh
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, Reynolds Web Solutions, Autofuse, The Cobalt Group, Dealer.com, Dealerskins, Izmocars, DealerOn, iDealerNetwork, DealerImpact, Xi Group, AutoOne Media, BluSolutions, PureDealer.com, AutoFusion.com, AutoRevo.com, DealerFire
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Jumpstart, CarsDirect.com, InvoiceDealers.com
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS)
Used Car Inventory Management Solutions You Use
HomeNet, AAX, vAuto, HomeNet..., AAX..., vAuto..., eCarList...

Jeff Kershner's ADM Blog

1 Question Dealership Online Reputation Survey

Posted on December 6, 2010 at 6:30pm 0 Comments

1 Question Online Reputation Survey



We need a huge turnout for this survey. I'll be using the results for an up and coming post and for a small private conference I'll be speaking at in the next few weeks.



Thanks in advance for your participation.



Does your DEALER OWNER or PRINCIPLE take an active roll with their dealers online reputation?…



Continue

Jeff Kershner is an impostor, a liar and his DealerRefresh.com website is CRAP!

Posted on November 10, 2008 at 10:00pm 14 Comments

Is it true? Is Jeff Kershner floating around industry roundtables and conventions posing as Ralph Paglia?



Apparently it is. There were rumors in the past about this foul play but until now there had been no real evidence. This is a serious offense and what many would call a hideous act of identity theft.



Unlike the show-off or poseur who fails to deceive people, Jeff Kershner succeeds at least for a while in charming his audience into believing he…

Continue

What Car Dealers Can Learn from Obama's Campaign.

Posted on November 6, 2008 at 6:00am 3 Comments



Consider who Obama was going up against; a Veteran, a Maverick, the old trusty Ford that has been turning it's wheels for a long time.



To me it resembles the dealer down the road that has been around for over 30 years, sorta doing the same thing over and over. They're not a bad dealer, maybe family owned, their reputation is average to above but their customer… Continue

Five Rock-Star Ways to Brand Your Dealer's Internet Sales Department

Posted on October 29, 2008 at 7:00pm 11 Comments

Do you brand your Internet sales department so that every customer feels compelled to ask for you when they arrive at your dealer?



There's nothing more frustrating then looking across the showroom floor only to see YOUR customer sitting at another sales persons desk signing the paperwork for their new vehicle. This is the same customer you had been corresponding via email and phone over the last several days. Why are they buying from that guy? Why didn’t they ask for you? This… Continue

Latest ADM Activity - Click "More" at bottom!

Jeff Kershner commented on Stephen Jackson's blog post Hey Auto Vendors! Your Booth Babes Aren't Helping
"Steve,  I'm honored - way to resurrect the "The ROI of an NADA Booth Babe", while offering some updated and actual supporting data. I wrote that article back in 2008. Obviously Andrea had some influence on the creativity. :) My…"
Jan 23
Jamie Williams and Jeff Kershner are now friends
Jan 11, 2012
Jeff Kershner is attending Ralph Paglia's event
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NADA Social Marketing/Reputation Management Dealer Workshop at Orlando Convention Center Conference Rooms

February 13, 2010 from 1pm to 3pm
NADA has provided a conference room inside the convention center in Orlando for ADP to facilitate 3 types of workshops over the 3 day Saturday through Monday NADA Conference. Each of the 3 workshops subjects will be conducted twice to ensure every dealer has a chance to attend the one they are most…See More
Jan 28, 2010
Jeff Kershner replied to David Kost's discussion NEED HELP -> Templates for the first 8 Days - No Contact
"Lots of heat over here and since my Google alerts blew my phone up this morning, I figured I too would jump into the convo for a quick response. @Jerry, wow..very nice for your to share that screen shot of our analytics. My mother taught me from an…"
Dec 7, 2009
Jeff Kershner was featured
Nov 2, 2009
Ralph Paglia commented on Jeff Kershner's blog post WIN a FREE flip MinoHD Video Camera from DealerRefresh
"Keep in mind that outside of work I am married to a professor of Women and Gender Studies at ASU, and most of my social life outside of work is within her social circles, in which GLBT couples and individuals are the majority, so I tend to see…"
Oct 23, 2009
Ralph Paglia commented on Jeff Kershner's blog post WIN a FREE flip MinoHD Video Camera from DealerRefresh
"OK... The ADM Professional Community will NOT be overshadowed by DealerRefresh, even if Jeff Kershner is the most popular Internet Sales Manager Heart Throb in America today (women ISM's and gay guys)... ADM will be matching this promotion, or…"
Oct 21, 2009

Jeff Kershner's Photos on ADM

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Comment Wall (27 comments)

You need to be a member of Automotive Digital Marketing ProCom to add comments!

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At 8:04am on March 28, 2009, Ryan Gerardi said…
Hey Kersh - Wanted to let you know about a free webinar we are doing next week that gets in to the practice of permission-based list-building. You are welcome to attend and/or let your peeps on DR know about it. Will be referencing the Cobalt-Yahoo! study from 2007 about new car buyers and the buying funnel. Should be a fun time. Keep on keeping on. RG.
At 1:31pm on March 24, 2009, VehicleXpress said…
Hey Jeff-

Not sure if you recommend DMS solutions to dealers, but we've got a powerful and very affordable solution that works for independents as well as franchised dealers. Visit www.vehiclexpress.com for more info, or call our general manager at 866-447-0462 extension 214.

Thanks!
At 11:17am on January 26, 2009, Nick said…
Hey Jeff - Just want to drop a quick note to you...not sure if your site would be interested in our new program...I'm spreading the word around about a new dealer website plug-in we just released. We display manufacturer incentive & rebate info on dealer sites...and it is also an awesome lead converter! We are to spreading the word by letting dealers try it on there site for a month for free to see results. You can view a demo video on our site at www.incentiveresearch.com -
Give me a call if you have any questions or ideas...

Thanks,

-Nick 703-753-0808
At 12:46pm on December 3, 2008, Justicia Wroblewski said…
I must have had your old feed, I found the new one!
Thanks.
At 7:54am on December 3, 2008, Justicia Wroblewski said…
Thanks for the add! I have actually had read some of your blog I had on my google reader. (good job) I haven't seen anything new in awhile, do I have the right feed?
At 9:05am on November 30, 2008, Ralph Paglia said…
Jeff,

It is ironic you sent me that message, because I was thinking of YOU when I renamed the My Page tab "#1 Rock Star"... Why? Well, because you ARE A ROCK STAR!
At 1:32pm on November 24, 2008, Gary May said…
Jeff. Sorry for the obvious oversight. DealerRefresh.com is still the place to go. I'll rectify this horrible anomaly as soon as possible. Jeff...Ralph...whoever you are, please forgive me!
At 9:54am on November 9, 2008, Jay Handler said…
Hey Jeff,

Good to connect with you on Twitter & LinkedIn. I've subscribed to your RSS feeds and look forward to reading more. Great content! Keep it coming.
At 10:08am on September 10, 2008, Evan Olson said…
Hey Jeff,

I just saw a forum you were participating on, and I thought I would reach out to you.

What if I told you that you could simply take a picture of a vehicle for sale with your cell phone, and instantly get information back on that vehicle? Or, if you could take a picture of ANY car you see, send with your zip code, and get information on similar vehicles in the area for sale?

These are a few solutions we have. We are a mobile development company with eyes on the now and future. I would love to discuss further with you if possible. Thanks!

Evan Olson
Evan@ViralMesh.com
Office - 312.752.4348 ext 3
At 9:00am on April 12, 2008, Jeff Kershner said…
Jay, sorry for the late response. Great hearing from you and thanks for asking about the family. They are all doing fantastic! My daughter is now 4 months and total high maintenance. Awesome and tiresome. Ha!! Keep in touch.
 
 
 

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