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Auto service centers thrive on Google Search, typically ranking for dozens of local search terms like “oil change near me,” “service center open now,” and “best mechanic in Tallahassee.” However, if you only have one listing for both your service center and your showroom you could be missing out on free traffic from Google. Luckily, […]
The post Is Your Service Center Invisible in Google Search? appeared first on DealerRefresh.
The Annual Online Sales Success Workshop is hosted by the ONE and ONLY – CORY MOSLEY!! It’s that time again, time for the one and only Cory Mosley to host his Annual Online Sales Success Workshop. Join Cory and the great line-up of speakers TUESDAY, JUNE 18TH, 2019 in RICHMOND, VIRGINIA at the Hyatt House Richmond […]
How to Sell Cars via Facebook – Real Social Selling At this very instant, there are vehicle salespeople on Facebook enjoying 25 or more sales a month just by talking about their accomplishments and taking pictures of their lunch. Marketing themselves via Facebook has made a huge difference in their results; and all they’ve had […]
The post How to Sell Cars via Facebook – Real Social Selling appeared first on DealerRefresh.
We sit down with Tom Park of Tom Park Media Group and Peter Jones Sr. Director of Premion, both representing Hoot Interactive to discuss how the traditional cable TV landscape is quickly being transformed and what dealerships need to know about this huge shift in video/TV advertising. What exactly is CTV, OTT and DSP? What […]
The post #RefreshFriday: Connected TV is taking Digital Advertising by Storm. Are you ready? appeared first on DealerRefresh.
Maybe I’m not the ideal person to make this analogy. After all, I haven’t been single for almost 20 years. That was before smartphones. Before Google. Before social media. Wifi barely existed. There was no Kindle, we actually read paper books. And Netflix wasn’t even an idea. Regardless, the phrase “Netflix and chill” has become parlance for […]
Could this be the 26th Digital Dealer? I remember starting at Digital Dealer 3 which was back in a tiny venue in Nashville and when I see the Orlando Conference Center now, home of DD26, it is impressive to see how far it has grown. Now remembering when I was 26 years old, that’s another […]
We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area – the CRM – the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the industry. In a […]
LIVE Today at 1:00 PM EST Today (Friday March 29th) marks the last Friday in Women’s History month and we’re closing it down on Social Media. The stigma that social media doesn’t sell cars is alive and well, but examples that break the stigma are everywhere. We’re going to explore the history of social for […]
Talking about intimidation and pressure in the forums the other day, I was reminded of a deal I wrote ‘back in the day.’ I think I was between my 2nd and 3rd year of selling cars, so this would have been 1998ish. I had “graduated” from the Honda showroom, and moved next door to our […]
The post Stories from the sales floor, with John Quinn : Story #2 appeared first on DealerRefresh.
Should I Ever Use a VDP as a Landing Page? Let’s be honest: This is not an uncommon question. We have discussed before here on DealerRefresh in the dealer forums. It’s important to understand best practices for all digital marketing strategies. The answer, most times, is the same. Let the customer’s intent and expectations drive […]
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Is it true? Is Jeff Kershner floating around industry roundtables and conventions posing as Ralph Paglia?
Apparently it is. There were rumors in the past about this foul play but until now there had been no real evidence. This is a serious offense and what many would call a hideous act of identity theft.
Unlike the show-off or poseur who fails to deceive people, Jeff Kershner succeeds at least for a while in charming his audience into believing he…