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Jeff Kershner
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Jeff Kershner's Groups
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Blogosphere
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Link Building, Exchang...
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Lead Management
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Jeff Kershner's ADM Discussions
DealerRefresh Blog :: For the Automotive Internet Sales and Marketing Manager
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Jeff Kershner :: DealerRefresh.com
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Profile Information
- Enter the Name of Your Dealership, Business or Employer:
- DealerRefresh.com and MileOne
- Enter the City/Town, State/Province of Your Home or Business:
- Maryland
- Automotive Industry Business Segment or Affiliation:
- Car Dealer, Consultant, Car Salesman Groupie, Car Salesman Wannabe
- If a Dealer, OEM, Agency or Dealership Associate, please select the brands that you are affiliated with:
- Acura, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hummer, Hyundai, Jeep, Lexus, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Pontiac, Porsche, Saturn, Scion, Smart, Subaru, Toyota, Volkswagen, Volvo
- OPTIONAL: Email for ADM Members to contact you (to avoid spambots, this will NOT be a live link):
- jeffkershner@dealerrefresh.com
- Your Business Phone Number:
- 240-217-1740
- Your Mobile Phone Number:
- 240-217-1740
- Enter primary URL for YOUR Business, Professional or Blog Website (example = http://www.ADPdealerservices.com) to Display as a Live Link:
- http://www.dealerrefresh.com
- Tell the ADM Community about your background, where you are from, or who you are:
- Some people call me "JK" or by my last name "Kershner". I don't care what you call me as long as it's nice! I started my automotive career in 1994 as a porter/detailer for a Honda dealership in MD. After a few months I was offered and accepted the position of Service adviser while also working the Parts counter.
Four years after learning the fixed operations side, I decided it was time to get into sales. In 1999, I moved onto a small dealer group, Sharrett Inc., selling Volkswagens and Mazda's. During that time my passion for online marketing and car sales had fused together and by the end of 2001 I had revamped the dealers internet marketing philosophy by starting VWRep.com, my own Volkswagen Sales website.
After several years working for Sharrett Inc. and gaining additional knowledge with car sales, online marketing, BDC and CRM, it was time to move on. In January of 2005, I transitioned to Mercedes-Benz of Hagerstown as their Internet Sales / Sales and Marketing Manager. I was quickly successful at raising their market share and planting a strong hold with their online presence. It was during this time, DealerRefresh.com was born – the first blog dedicated to internet sales manager and the trials and tribulations we face.
Since then, DealerRefresh.com has grown into an automotive mainstay for not only internet sales professionals, but anyone in the dealership wanting to leverage Internet for profit while DealerRefresh Dealer Technology Forums, the site continues to help car dealer with Online Marketing and Best Practices.
After nearly three years with Mercedes of Hagerstown and DealerRefresh.com, MileOne Automotive, the largest private dealer group in the Mid-Atlantic, recruited me as their Manager of eCommerce. I have now been with MileOne for over a year now and have helped the group to revamp their web presence to have an enhanced dominant focus on Internet sales best practices, reputation management, natural search optimization and online video branding/marketing.
In my free time, I enjoy playing Wii with my 5 year old son, Raeden, while cuddling with my baby daughter Rilynn and my wife Brandy. I also enjoy electronic music, watching UFC and of course keeping up with what's new in New Marketing trends.
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- http://www.drivemb.com
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- Enter URL of Your Favorite 3rd Party Lead Provider (example = http://www.AutoUSA.com) to Display a Live Link:
- http://www.imotorsblowschunks.com
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- http://www.kbb.com
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- Select the Internet Lead Providers You Currently Use, or have Used in the Past:
- AutoUSA
- Select the Dealer Management System (DMS) You Currently Use:
- ADP, Reynolds ERA
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Jeff Kershner's ADM Blog
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If you are attending the 7th Digital Dealer Conference… Continue
Posted on October 21, 2009 at 5:30am — 4 Comments
Jeff Kershner is an impostor, a liar and his DealerRefresh.com website is CRAP!
Is it true? Is Jeff Kershner floating around industry roundtables and conventions posing as Ralph Paglia?
Apparently it is. There were rumors in the past about this foul play but until now there had been no real evidence. This is a serious offense and what many would call a hideous act of identity theft.
Unlike the show-off or poseur who fails to deceive people, Jeff Kershner succeeds at least for a while in charming his audience into believing he i
Posted on November 10, 2008 at 11:00pm — 16 Comments
What Car Dealers Can Learn from Obama's Campaign.
Consider who Obama was going up against; a Veteran, a Maverick, the old trusty Ford that has been turning it's wheels for a long time.
To me it resembles the dealer down the road that has been arou… Continue
Posted on November 6, 2008 at 7:00am — 3 Comments
Five Rock-Star Ways to Brand Your Dealer's Internet Sales Department
Do you brand your Internet sales department so that every customer feels compelled to ask for you when they arrive at your dealer?
There's nothing more frustrating then looking across the showroom floor only to see YOUR customer sitting at another sales persons desk signing the paperwork for their new vehicle. This is the same customer you had been corresponding via email and phone over the last several days. Why are they buying from that guy? Why didn’t they ask for you? This happens… Continue
Posted on October 29, 2008 at 7:00pm — 13 Comments
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Twouble with Twitters
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Comment Wall (29 comments)
You need to be a member of Automotive Digital Marketing Professional Community (ADM) to add comments!
- At 8:04am on March 28, 2009,
Ryan Gerardi said… - Hey Kersh - Wanted to let you know about a free webinar we are doing next week that gets in to the practice of permission-based list-building. You are welcome to attend and/or let your peeps on DR know about it. Will be referencing the Cobalt-Yahoo! study from 2007 about new car buyers and the buying funnel. Should be a fun time. Keep on keeping on. RG.
- At 1:31pm on March 24, 2009,
VehicleXpress said… - Hey Jeff-
Not sure if you recommend DMS solutions to dealers, but we've got a powerful and very affordable solution that works for independents as well as franchised dealers. Visit www.vehiclexpress.com for more info, or call our general manager at 866-447-0462 extension 214.
Thanks!
- At 12:17pm on January 26, 2009,
Nick said… - Hey Jeff - Just want to drop a quick note to you...not sure if your site would be interested in our new program...I'm spreading the word around about a new dealer website plug-in we just released. We display manufacturer incentive & rebate info on dealer sites...and it is also an awesome lead converter! We are to spreading the word by letting dealers try it on there site for a month for free to see results. You can view a demo video on our site at www.incentiveresearch.com -
Give me a call if you have any questions or ideas...
Thanks,
-Nick 703-753-0808
- At 1:46pm on December 3, 2008,
Justicia Wroblewski said… - I must have had your old feed, I found the new one!
Thanks.
- At 8:54am on December 3, 2008,
Justicia Wroblewski said…
- Thanks for the add! I have actually had read some of your blog I had on my google reader. (good job) I haven't seen anything new in awhile, do I have the right feed?
- At 10:05am on November 30, 2008,
Ralph Paglia said…
- Jeff,
It is ironic you sent me that message, because I was thinking of YOU when I renamed the My Page tab "#1 Rock Star"... Why? Well, because you ARE A ROCK STAR!
- At 6:06pm on November 29, 2008,
Stan Sher said… - LOL...Jeff/Ralph...dude that is still funny a few weeks later.
- At 2:32pm on November 24, 2008,
Gary May said… - Jeff. Sorry for the obvious oversight. DealerRefresh.com is still the place to go. I'll rectify this horrible anomaly as soon as possible. Jeff...Ralph...whoever you are, please forgive me!
- At 10:54am on November 9, 2008,
Jay Handler said… - Hey Jeff,
Good to connect with you on Twitter & LinkedIn. I've subscribed to your RSS feeds and look forward to reading more. Great content! Keep it coming.
- At 7:52am on October 21, 2008,
Stan Sher said…
- Hey Jeff,
How are you doing?
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