"The fees are another thing that drive me crazy. A percentage of your budget is fine but it should have a cap. It seems typical to charge 20% of the budget but is there really more work involved in managing a 5k budget verses a 10k budget? No, there…"
"I think it's very difficult to find a PPC vendor that earns that management fee. It seems a lot of dealerships just blindly throw PPC money at whoever steps up and ask for it. It seems most who offer it have no idea what they are doing. Fair?"
"I have always told dealerships "when you buy third party leads instead of generating your own, you are financing your own doom". I think you have to do whatever it takes to sell cars so if you aren't getting enough leads buy away but…"
"You have to know that many times the objection you hear isn't the true objection. Dealers don't change because you haven't given them a compelling reason to change. It has less to do with loyalty and more about what you didnt bring to…"
"The stats all look good I just wonder what long term affects this has on the dealerships account. Games contest and giveaways all have similar stats but usually prove to be damaging in the long run. Not dumping on what you have accomplished by any…"
"There is one social media company I know of that is providing that "targeting" you refer to and it answers that question of "how is social going to help me sell cars". Dealer Authority gets it. I agree with you though, you…"
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