"The fees are another thing that drive me crazy. A percentage of your budget is fine but it should have a cap. It seems typical to charge 20% of the budget but is there really more work involved in managing a 5k budget verses a 10k budget? No, there…"
"I think it's very difficult to find a PPC vendor that earns that management fee. It seems a lot of dealerships just blindly throw PPC money at whoever steps up and ask for it. It seems most who offer it have no idea what they are doing. Fair?"
"I have always told dealerships "when you buy third party leads instead of generating your own, you are financing your own doom". I think you have to do whatever it takes to sell cars so if you aren't getting enough leads buy away but…"
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