ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Jeff Cotton has not received a gift from an ADM Member
If a sales presentation hits a customer’s most compelling need, chances are the vehicle’s sold and frequently with a stronger gross profit than a typical sale. When the sales associate can find the prospect’s hot button and works the deal to meet that need, shoppers turn into profitable buyers.
A case in point is Draper Chevrolet and Draper Toyota, both of Saginaw, MI. These stores use of database analysis tools helps to identify existing customers whose situations present unique…Continue
Like you, I still go to my home’s mailbox every day to retrieve whatever has been delivered there. Like you, I shuffle through it and end up dropping much of it into the nearest round file.
What I really want when I go to the mailbox is answers to the question I think we all have: is anyone thinking about me? Now I know such a question can sound selfish, but isn’t it natural? I mean, as we go to the mailbox don’t we hope a friend or family member has dropped us a note or card – or…Continue
In this era of tweets, texts and Likes, the wise sales associate still recognizes and practices good phone.
Good phone means knowing how to engage others using the telephone. For sales associates, good phone means having learned how to sell by phone, practiced those skills and worked to overcome it unfamiliarity.
Most any sales associate who makes up their mind to excel at using the phone to drive business can be a success.
Yet for many, the…Continue
It took a ripe apple dropping on Sir Isaac Newton’s head for gravity to shoot to stardom. Sales to existing customers are waiting to drop on your head, if you’ll simply look up, maybe propelling you to stardom yourself.
In every dealer’s existing customer database are bushels of ripe apples ready for picking, if you can present them with the right offer at the right time. Will you pick them -- or will they fall under another dealer’s tree?
I want them to fall under…Continue