Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Jeff Cotton has not received a gift from an ADM Member
Every year about this time, kids’ minds turn to images of ghosts, skeletons and Teenage Mutant Ninja Turtles. To accommodate their imaginations merchants everywhere fill their shelves with Halloween costumes, candy and related stuff.Continue
If one trend frames this decade it’s how mobile technology puts valuable and often quite necessary yet rather common tools at our fingertips.
It seems there’s very little that cannot be accomplished today by accessing resources and applications at our fingertips on these small electronic devices we call mobile, whether a smartphone, phablet or tablet.
In the kids’ books, “Where’s Waldo,” children are challenged to find the main character, Waldo, hidden within large groups of other people or other situations where finding him is often a challenge – and always a delight.
We have our own Waldo here, though he goes by the name of Jim Kristoff, and when customers find him, they too are delighted. Jim has a unique way of getting car dealers excited about selling more cars than they…Continue
How does your dealership acquire its most desirable pre-owned inventory? Aren’t the vehicles you previously sold your best candidates…aren’t they the vehicles your market wants most and that hold their gross best?
Sure they are. Trouble is, given the increasing buy cycle gap, most dealers aren’t seeing the trade opportunities for such models as they’d like. …Continue