Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Jeff Cotton has not received a gift from an ADM Member
In the kids’ books, “Where’s Waldo,” children are challenged to find the main character, Waldo, hidden within large groups of other people or other situations where finding him is often a challenge – and always a delight.
We have our own Waldo here, though he goes by the name of Jim Kristoff, and when customers find him, they too are delighted. Jim has a unique way of getting car dealers excited about selling more cars than they…Continue
How does your dealership acquire its most desirable pre-owned inventory? Aren’t the vehicles you previously sold your best candidates…aren’t they the vehicles your market wants most and that hold their gross best?
Sure they are. Trouble is, given the increasing buy cycle gap, most dealers aren’t seeing the trade opportunities for such models as they’d like. …Continue
If you’re up on your Spanish, you know the headline is an exciting invitation. It says, in English, There’s gold in your database. In fact, there’s lots of gold there, given recent research into Hispanic automobile shoppers.Continue
Whether we like to acknowledge it or not, we all answer to someone. Ideally, we see this connection as an opportunity to serve others. Serving others may seem old-fashioned but to the contrary, commitment to serving others is the route to true personal and business fulfillment.
My guess is our serve-others intention increases as we walk toward the new up. Yet to what extent do we actively serve those who have purchased from us already? The customer database is rich with existing…Continue