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Jeff Cotton posted a blog post

Kill Spooky Month-Ends

Every year about this time, kids’ minds turn to images of ghosts, skeletons and Teenage Mutant Ninja Turtles. To accommodate their imaginations merchants everywhere fill their shelves with Halloween costumes, candy and related stuff. Thinking about Halloween at the end of the month brought to mind another…See More
Oct 9
Jeff Cotton posted a blog post

Mobile that Sells Like Hotcakes

If one trend frames this decade it’s how mobile technology puts valuable and often quite necessary yet rather common tools at our fingertips. It seems there’s very little that cannot be accomplished today by accessing resources and applications at our fingertips on these small electronic devices we call mobile, whether a smartphone,…See More
Sep 30
Jeff Cotton posted a blog post

Where’s Kristoff?

In the kids’ books, “Where’s Waldo,” children are challenged to find the main character, Waldo, hidden within large groups of other people or other situations where finding him is often a challenge – and always a delight. We have our own Waldo here, though he goes by the name of Jim Kristoff, and when customers find him, they too are delighted. Jim has a unique way of getting car dealers excited about selling more cars than they ever thought…See More
Sep 16
Jeff Cotton posted a blog post

An Rx for Rosier Pre-Owned Inventory

How does your dealership acquire its most desirable pre-owned inventory? Aren’t the vehicles you previously sold your best candidates…aren’t they the vehicles your market wants most and that hold their gross best? Sure they are. Trouble is, given the increasing buy cycle gap, most dealers aren’t seeing the trade opportunities for such models as they’d like. …See More
Aug 26
Jeff Cotton's blog post was featured

Hay Oro en la Base de Datos

If you’re up on your Spanish, you know the headline is an exciting invitation. It says, in English, There’s gold in your database. In fact, there’s lots of gold there, given recent research into Hispanic automobile shoppers. According to U.S. Census data compiled by Univision…See More
Jun 23
Jeff Cotton posted a blog post

Hay Oro en la Base de Datos

If you’re up on your Spanish, you know the headline is an exciting invitation. It says, in English, There’s gold in your database. In fact, there’s lots of gold there, given recent research into Hispanic automobile shoppers. According to U.S. Census data compiled by Univision…See More
Jun 23
Jeff Cotton posted a blog post

Whom Do You Serve?

Whether we like to acknowledge it or not, we all answer to someone. Ideally, we see this connection as an opportunity to serve others. Serving others may seem old-fashioned but to the contrary, commitment to serving others is the route to true personal and business fulfillment.My guess is our serve-others intention increases as we walk toward the new up. Yet to what extent do we actively serve those who have purchased from us already? The customer database is rich with existing customers that…See More
Jun 12
Alexander Lau commented on Jeff Cotton's blog post Make a Direct Impact with Direct Mail
"We do a ton of that type of Mail2Web work @ http://www.worlddealer.net/traditional-services/mail2web-programs."
May 20
Jeff Cotton posted a blog post

Make a Direct Impact with Direct Mail

Direct mail response rates depend on a combination of strategic targeting, credibility of message, impactful offers, timeliness of delivery and personalization. Yet even the best targeting capabilities and the best-of-breed direct mail strategies cannot deliver the results and return on investment that highly personalized, micro-targeted, direct mail marketing can achieve. What advertising or marketing generates a solid 1% SOLD…See More
May 20
Reigna Fall liked Jeff Cotton's blog post Create Your Own Buy Cycle
Mar 5
Jeff Cotton posted a blog post

Create Your Own Buy Cycle

According to AutoMD.com, more than three-quarters of respondents to a 2012 car-buying attitude survey found that “78% now say that 10+ years (or until it dies) is the appropriate vehicle lifespan. Most telling is that over half say that a better economy would not change their habit of holding onto their vehicle longer.” You may feel shackled by this reality, but in fact you have much control over how the buy cycle influences your dealership. I can make such a statement because this sales…See More
Mar 4
Jeff Cotton posted a blog post

How to Hit the Hot 40

Believe me, please, when I confess that I understand the psychology and emotions that drive the highs and lows of showroom sales.  Your soul hangs in a valley on slow days yet soars into heaven the moment a fresh up drives onto the lot.I’ve been there. I’ve lived that, and after all these years I still breathe car sales.Since those days, however, I’ve learned a few new ideas about selling cars. One of the best tips I can pass along is this: Focus on the hot 40 if you want to succeed and succeed…See More
Feb 24
Jeff Cotton posted a blog post

Help Green Peas Make Greenbacks Fast!

Finding the right individuals to succeed in car sales remains a challenge for the industry. Too many green peas wash out early and NADA reported in February 2013 that there is a 40% sales turnover rate in the USA. Sometimes they fail because they lack the fortitude and energy it takes to sell the volume of cars required to earn a livable income, which is $59,340 annually at dealerships. All too often green peas quit prematurely because most everyone fails to adequately train today. …See More
Jan 20
Jeff Cotton liked Jeff Cotton's blog post Sales Drop on Newton’s Head
Jan 8
Jeff Cotton liked Jeff Cotton's blog post Answers in My Mailbox
Jan 8
Jeff Cotton shared their blog post on Twitter
Jan 8

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
AutoAlert
Location
Irvine, CA
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
800-630-4760
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.autoalert.com
YOUR Email address for business contacts
jeff@autoalert.com
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
A former top Mercedes sales professional with Fletcher Jones, I am now vice president and co-founder of AutoAlert, the most advanced lead generation solution available on the market today.
What will YOU contribute to the ADM Community?
I am passionate about selling cars. I am passionate about helping automobile retailers sell more cars more effectively.

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Jeff Cotton's ADM Blog

Kill Spooky Month-Ends

Posted on October 9, 2014 at 6:44am 0 Comments

Every year about this time, kids’ minds turn to images of ghosts, skeletons and Teenage Mutant Ninja Turtles. To accommodate their imaginations merchants everywhere fill their shelves with Halloween costumes, candy and related stuff. 

Thinking about Halloween at the end of the month brought…

Continue

Mobile that Sells Like Hotcakes

Posted on September 30, 2014 at 1:11pm 0 Comments

If one trend frames this decade it’s how mobile technology puts valuable and often quite necessary yet rather common tools at our fingertips. 

It seems there’s very little that cannot be accomplished today by accessing resources and applications at our fingertips on these small electronic devices we call mobile, whether a smartphone,…

Continue

Where’s Kristoff?

Posted on September 16, 2014 at 9:00am 0 Comments

In the kids’ books, “Where’s Waldo,” children are challenged to find the main character, Waldo, hidden within large groups of other people or other situations where finding him is often a challenge – and always a delight. 

We have our own Waldo here, though he goes by the name of Jim Kristoff, and when customers find him, they too are delighted. Jim has a unique way of getting car dealers excited about selling more cars than they…

Continue

An Rx for Rosier Pre-Owned Inventory

Posted on August 26, 2014 at 9:00am 0 Comments

How does your dealership acquire its most desirable pre-owned inventory? Aren’t the vehicles you previously sold your best candidates…aren’t they the vehicles your market wants most and that hold their gross best? 

Sure they are. Trouble is, given the increasing buy cycle gap, most dealers aren’t seeing the trade opportunities for such models as they’d like. …

Continue

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