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Jeff Bonner
  • Detroit, Michigan
  • United States
  • Detroit Trading Company
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Jeff Bonner's ADM Friends

  • Kory Miller
  • Dan Weik (pronounced wick)
  • Lisa cooper
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  • Joe Nott
  • Brian Nieves
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  • Mike theCarGuy Correra
  • Andrew W Griffith
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REQUIRED: Name of Your Dealership, Business or Organization:
Detroit Trading Company
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealership Supplier, Advertising Agency, Technology Professional, Dealership Solution Provider
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Detroit Trading Company is the largest Exchange (DTX) in the nation for the buying and selling of exclusive auto leads, and has been serving the lead industry for over five years.

Detroit Trading Company has announced official parterships with R.L. Polk (New Car Leads) and Targus Data (Auto-Finance Leads), and changing the lead industry by focusing on a quality scoring and dealers ROI for every lead purchased..

As featured on the cover of Auto Success Magazine, Detroit Trading Company has now opened our Exchange doors for lead sales direct to dealer groups.

R.L. Polk Quality Scored – New Car Leads
Targus Data Validated Quality Scored -- Auto-Finance Leads

Detroit Trading Company and R.L. Polk & Company (New Car Leads) and Targus Data (Auto-Finance Leads) have combined our industry leading technologies to bring about a new market for internet leads. Acting as our lead scoring and data validation partners, these two partners bring industry leading reputations and technologies to score leads that pass through the Detroit Trading Exchange. Scored leads are only available through Detroit Trading Company.

Detroit Trading Company has partnered with hundreds of lead origination sources to supply our buyers with New Car leads. All inbound leads are passed to R.L. Polk and eBureau for scoring, using their highly predictive scoring software and data validation.

Scored New Car Leads and Auto-Finance Leads are available to your stores for direct purchase. Pricing is based on the lead score, and the range of scores you buy is determined by you. There are NO “monthly minimums” whatsoever. You buy what you want, and exactly how much you want.

Take a look at this for more:

Send me an email or call me if you're interested in learing about how you can get R.L. Polk or eBureau Scored Leads:
Jeff Bonner
"What will YOU contribute to the ADM Community?"
Currently: Partner and Director of Buyer Relations at Detroit Trading Company.

Formerly: Development and Executive positions with the Reynolds & Reynolds Company for eleven years. Resigned from Reynolds in January of 2007 to join Detroit Trading Company.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
Reynolds Web Solutions
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA, iMotors, Autotropolis, Reply,, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CaptainAutoQuote,,,, NewLeadsPlus,, CarSmart, CUDL Autosmart, Customer Funding, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing,, MotorAlley,, Next Phase media, PriceWheels, Tiburon Media, United Auto Finance, OTHERS
Not Applicable
Used Car Inventory Management Solutions You Have Used
Not Applicable

Comment Wall (8 comments)

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At 10:10am on March 18, 2009,
Joe Angrisano
Thanks for connecting Jeff... feel free to send us any info regarding your company products, programs etc. to

We would like to hear more about Detroit Trading

At 12:50pm on December 4, 2008, Chuck Wood said…
Hi Jeff,

I hope you, brother Pete, and the entire DTX crew are all well. Thanks for connecting. Here's my contact info:

Chuck Wood
Phone: (313) 885-6007

Have a great December, and let's try to meet up at NADA!


Chuck Wood
At 1:58pm on September 27, 2008, Ralph Paglia said…

It is great to see you here... I am at home trying to recover after one of those too-much-travel weeks in St. Louis, San Diego and Irvine. Next week is our #2 of 52 Digital Advertising Dealer Summits in Kansas City, MO followed by work in Chicago and Providence, RI, so I am preparing for that and trying to get caught up on expense reports.

Despite the fact that I should be doing something else, like those expense reports, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome. And, shazam, there you were, a new ADM Professional that i have not yet welcomed to our community!

On behalf of both myself, and the rest of the 1,300+ member ADM family, welcome to our online community and file sharing repository... We are very happy to see you have joined our community of automotive marketing and sales professionals.

Please take a moment to share some more information about yourself and your professional role. More information links, some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. And of course we all love to see and listen to your music, photo and video uploads. I pay extra for additional server storage capacity for ADM and any valuable content you upload to make use of it is all appreciated.

Please note that you can upload documents into any blog post, forum discussion, group, comments and other sections for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

VERY IMPORTANT - All of us at ADM very much appreciate that you took the time to complete your profile section by uploading a photo of yourself. Most ADM members would like to put a face with your name and profile... Based on what i have seen since starting the ADM Professional Community at the beginning of 2008, I can promise you that you'll get more out of ADM when other members see that you have uploaded a profile photo!

I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 1,350 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

One of the greatest features that ADM provides is that you have full access to your very own blog web site within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Here's an article as an example of a file attached:
At 12:19pm on September 23, 2008, Bryan Armstrong said…
As you may note from prior posts on this and other sites I am not an avid fan of 3rd party leads.That being said what you have posted here sounds as if I am going to spend the money on what I view as a necessary evil of a balanced marketing plan, you may have the best solution.
Please E-mail me, , with more info.
At 4:02pm on September 22, 2008, Annette Reed said…
Thanks for your comment. Feel free to send me info on your company and I'll forward to my E-Commerce director for consideration.
At 2:01pm on September 22, 2008, CJ Romig said…
Hey ! Thanks for the reach out.......Send me some information on your company so we can figure out how we can work together ....I'm a single point Chevrolet dealer..
Thanks !
At 1:07pm on September 22, 2008, Joseph B Antley; JB ANTLEY said…
call me this evening (908) 914-1357.
At 6:42am on September 22, 2008, Richard Klepach said…
Hi, I would like to receive some information about the lead scoring from Polk. You can email me what you have at We are a Mercedes-Benz, Dodge and Hyundai Dealership in Hampton, Virginia. Thanks

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