Automotive Digital Marketing Professional Community (ADM)
Serving Car Dealers, Internet Sales Managers, Marketing and Advertising Leaders
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Jeff Bonner
- Detroit, Michigan
- United States
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Jeff Bonner's Groups
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Showroom Management
40 members
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Lead Generation
102 members
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Lead Management
132 members
Jeff Bonner's ADM Page
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Profile Information
- Enter the Name of Your Dealership, Business or Employer:
- Detroit Trading Company
- Enter the City/Town, State/Province of Your Home or Business:
- Southfield, MI
- Automotive Industry Business Segment or Affiliation:
- Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealership Supplier, Advertising Agency, Technology Professional, Dealership Solution Provider
- If a Dealer, OEM, Agency or Dealership Associate, please select the brands that you are affiliated with:
- Not Applicable
- OPTIONAL: Email for ADM Members to contact you (to avoid spambots, this will NOT be a live link):
- jeff@detroittrading.com
- Your Business Phone Number:
- 248-352-1313
- Your Mobile Phone Number:
- 248-990-8628
- Enter primary URL for YOUR Business, Professional or Blog Website (example = http://www.ADPdealerservices.com) to Display as a Live Link:
- http://www.detroittradingexchange.com
- Use space below for Describing Your Products or Services, and/or use this text box for HTML content, Widgets and Flash content.
- Detroit Trading Company is the largest Exchange (DTX) in the nation for the buying and selling of exclusive auto leads, and has been serving the lead industry for over five years.
Detroit Trading Company has announced official parterships with R.L. Polk (New Car Leads) and eBureau (Auto-Finance Leads), and changing the lead industry by focusing on a quality scoring and dealers ROI for every lead purchased..
As featured on the cover of Auto Success Magazine, Detroit Trading Company has now opened our Exchange doors for lead sales direct to dealer groups.
R.L. Polk Quality Scored – New Car Leads
eBureau Quality Scored -- Auto-Finance Leads
Detroit Trading Company and R.L. Polk & Company (New Car Leads) and eBureau (Auto-Finance Leads) have combined our industry leading technologies to bring about a new market for internet leads. Acting as our lead scoring and data validation partners, these two partners bring industry leading reputations and technologies to score leads that pass through the Detroit Trading Exchange. Scored leads are only available through Detroit Trading Company.
Detroit Trading Company has partnered with hundreds of lead origination sources to supply our buyers with New Car leads. All inbound leads are passed to R.L. Polk and eBureau for scoring, using their highly predictive scoring software and data validation.
To help illustrate the value of the score, here is a breakdown by score of overall closing ratios based on outcome analysis of 100,000 New Car leads traded through Detroit Trading Company:
Polk Lead Score 1 = 7.5% -Closing%
Polk Lead Score 2 = 10.0% -Closing%
Polk Lead Score 3 = 12.3% -Closing%
Polk Lead Score 4 = 15.6% -Closing%
Polk Lead Score 5 = 19.3% -Closing%
Polk Lead Score 6 = 22.0% -Closing%
Polk Lead Score 7 = 26.0% -Closing%
Polk Lead Score 8 = 30.2% -Closing%
Polk Lead Score 9 = 34.4% -Closing%
Polk Lead Score 10 = 37.6% -Closing%
This means that leads scoring a 10 had a 37.6% buy rate from any dealer within 45 days. The closing percentages are even higher at 90 days.
Scored New Car Leads and Auto-Finance Leads are available to your stores for direct purchase. Pricing is based on the lead score, and the range of scores you buy is determined by you. There are NO “monthly minimums” whatsoever. You buy what you want, and exactly how much you want.
Take a look at this for more: www.detroittradingservices.com
Send me an email or call me if you're interested in learing about how you can get R.L. Polk or eBureau Scored Leads:
Jeff Bonner
jeff@detroittrading.com
#248-990-8628
- Tell the ADM Community about your background, where you are from, or who you are:
- Currently: Partner and Director of Buyer Relations at Detroit Trading Company.
Formerly: Development and Executive positions with the Reynolds & Reynolds Company for eleven years. Resigned from Reynolds in January of 2007 to join Detroit Trading Company.
- Enter URL of Your #1 Favorite Dealer Website (example = http://www.SandersonFord.com) to display a live link:
- http://www.herbchambers.com/index.do
- Enter URL of Your #2 Favorite Dealer Website (example = http://www.CourtesyChev.com) to display a live link:
- http://redmccombs.com/Default.aspx
- Enter URL of Your Favorite OEM site (example = http://www.FLMDigital.com) to Display a Live Link:
- http://www.gm.com/
- Enter URL of Your Favorite Classified or Inventory Listing site (example = http://www.Cars.com) to Display a Live Link:
- http://n/a
- Enter URL of Your Favorite 3rd Party Lead Provider (example = http://www.AutoUSA.com) to Display a Live Link:
- http://www.detroittradingservices.com
- Enter URL of Your Favorite Automotive Information Website (example = http://www.KBB.com) to display a live link:
- http://www.Kbb.com
- Enter URL of Your Favorite Video Hosting Site (example = http://www.youtube.com/RalphPaglia) to display a live link:
- http://www.youtube.com
- Select the Dealership Website providers you currently use, or have used in the past:
- Reynolds Web Solutions
- Select the Internet Lead Providers You Currently Use, or have Used in the Past:
- Dealix, Autobytel, AutoUSA, iMotors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CaptainAutoQuote, CarLoans.com, CarPrices.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, CarSmart, CUDL Autosmart, Customer Funding, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, InvoiceDealers.com, MotorAlley, NewCars.com, Next Phase media, PriceWheels, Tiburon Media, United Auto Finance, OTHERS
- Select the Dealer Management System (DMS) You Currently Use:
- Not Applicable
- Select the Inventory Management or Optimization Solution You Use:
- Not Applicable
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Automotive Digital Marketing Professional Community (ADM)
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In 24 hours, open your Junk Mail folder and look for any messages from ADM... If any, then "Right Click" on the message, select "Junk Mail", then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc.
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Comment Wall (8 comments)
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We would like to hear more about Detroit Trading
Thanks!
I hope you, brother Pete, and the entire DTX crew are all well. Thanks for connecting. Here's my contact info:
Chuck Wood
chuck.wood@autoapproval.net
Phone: (313) 885-6007
Have a great December, and let's try to meet up at NADA!
Regards,
Chuck Wood
It is great to see you here... I am at home trying to recover after one of those too-much-travel weeks in St. Louis, San Diego and Irvine. Next week is our #2 of 52 Digital Advertising Dealer Summits in Kansas City, MO followed by work in Chicago and Providence, RI, so I am preparing for that and trying to get caught up on expense reports.
Despite the fact that I should be doing something else, like those expense reports, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome. And, shazam, there you were, a new ADM Professional that i have not yet welcomed to our community!
On behalf of both myself, and the rest of the 1,300+ member ADM family, welcome to our online community and file sharing repository... We are very happy to see you have joined our community of automotive marketing and sales professionals.
Please take a moment to share some more information about yourself and your professional role. More information links, some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. And of course we all love to see and listen to your music, photo and video uploads. I pay extra for additional server storage capacity for ADM and any valuable content you upload to make use of it is all appreciated.
Please note that you can upload documents into any blog post, forum discussion, group, comments and other sections for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.
VERY IMPORTANT - All of us at ADM very much appreciate that you took the time to complete your profile section by uploading a photo of yourself. Most ADM members would like to put a face with your name and profile... Based on what i have seen since starting the ADM Professional Community at the beginning of 2008, I can promise you that you'll get more out of ADM when other members see that you have uploaded a profile photo!
I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 1,350 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!
Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!
One of the greatest features that ADM provides is that you have full access to your very own blog web site within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!
Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369
Here's an article as an example of a file attached:
DigitalDealer-April2007-RalphPaglia-CoverStory..pdf
As you may note from prior posts on this and other sites I am not an avid fan of 3rd party leads.That being said what you have posted here sounds as if I am going to spend the money on what I view as a necessary evil of a balanced marketing plan, you may have the best solution.
Please E-mail me, bryan@timdahle.com , with more info.
Thanks.
Thanks !