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Jason Wyatt
  • Burton upon Trent
  • United Kingdom
  • Renault UK
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Google Analytics - How do you use the information?

Started this ADM discussion. Last reply by Jason Wyatt Mar 14, 2012. 2 Replies

I have been using and coaching the use of Google Anlaytics in a franchised network in the UK for a number of years and am struck by the number of dealers who either have no web site monitoring / are…Continue

Tags: dealers, industry, Motor, Analytics, Google

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Jason Wyatt's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Jason Wyatt commented on J.D. Rucker's blog post Putting Search and Social in their Place Below Content
"J.D. thank you for a good 'back to the fundamentals' article, wholeheartedly agree content is king and should always remain at the core of a dealers marketing strategy."
Nov 26, 2012
Jason Wyatt commented on Ali Amirrezvani's blog post Google Places New Bulk Listing Management Tool
"Couple of observations and questions in signing up several car dealer businesses up for Google Places: 1) There are just 5 categories - which seems too few for a business with over key functions (Car sales, van sales, new vehicles, used vehicles,…"
May 28, 2012
Jason Wyatt replied to Jason Wyatt's discussion Google Analytics - How do you use the information?
"Brian, Thank you for y"
Mar 14, 2012

Influencer
Brian Pasch replied to Jason Wyatt's discussion Google Analytics - How do you use the information?
"Google Analytics is under utilized by most dealers.  In some dealerships, GA is used for basic website benchmarking but few actually dig in to use Goals and Multi-Channel Sales Funnels.  But when I ask in workshops, only about 30% look at…"
Mar 14, 2012
Jason Wyatt posted a discussion

Google Analytics - How do you use the information?

I have been using and coaching the use of Google Anlaytics in a franchised network in the UK for a number of years and am struck by the number of dealers who either have no web site monitoring / are not aware they have it / and know they have it but don't know how to use it. I am about to take my Google Analytics IQ test, before beginning a coaching programme for our frachised network here in the UK.  Typical issues we meet includeWeb site visit numbers which include internal traffic, so not…See More
Mar 14, 2012
Jason Wyatt replied to Brian Pasch's discussion 30% of Used Cars Have No Actual Photos - Is This Normal?
"Just to add a UK perspective.  I reviewed from a customer perspetive the vehicles on a manufacturers web site for 26 manufacturers to establish what our KPI should be.  The % without a photo was strongly correlated with manufacturers that…"
Mar 14, 2012
Jason Wyatt liked Brian Pasch's video
Feb 2, 2012
Jason Wyatt posted a status
"Hi, I work in the UK for Renault. What's the current top online themes that are delivering result with your franchised dealers? Jason"
Feb 2, 2012
Jason Wyatt is now a member of Automotive Digital Marketing
Feb 2, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Renault UK
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
OEM Marketing Professional - Tier 1
REQUIRED: Your Business Phone Number
07977289415
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://renault.co.uk
YOUR Email address for business contacts
jason.wyatt@renault.co.uk
Select All franchises/brands you are associated with
48-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
My role is targetted at improving dealer performance in net profit terms. This means tracing back poor profitability to it's route cause and supporting the dealer in implementing expense control and revenue generating action plans that focus on profit.
"What will YOU contribute to the ADM Community?"
I am a photographer and framer in my spare time, have my own web site (www.wyart.co.uk) and passionate about businesses realising their true potential through exceptional customer service.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://benfield.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://Elizabeth Windsor @Queen_UK
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, Dealer.com, Other
INTERNET LEAD Suppliers You Have Experience Using
iMotors, CarsDirect.com, OTHERS
DEALER MANAGEMENT SYSTEMS (DMS) You use
ADP, OTHER
Used Car Inventory Management Solutions You Use
vAuto, OTHER

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