A major part of my business is providing reputation marketing consulting to automotive dealerships. Notice I called it reputation marketing not reputation management. I purposely chose the former…Continue
When I went through sales school at a Chevy dealership in the mid 1970s, the GSM told us that we were never to let disgruntled customers get to the owner of the dealership because he would give…Continue
A major part of my business is providing reputation marketing consulting to automotive dealerships. Notice I called it reputation marketing not reputation management. I purposely chose the former description because you can't manage something you don't have. So my mission is to assist my dealerships to build a good online reputation to a point where they can market it to retain and gain new customers.Getting in front of one's reputation ought to always the goal for dealerships, although far too…See More
When I went through sales school at a Chevy dealership in the mid 1970s, the GSM told us that we were never to let disgruntled customers get to the owner of the dealership because he would give customers a new car if that is what it would take to change their negative opinions. The underlying message that was pretty apparent was that management thought that the owners obsession with totally satisfied customers with excessive. Sure they would do what they could to have satisfied customers, but…See More
"Your headline screamed how video destroys direct mail, yet at no time in the article did you address how it does that. I am not disputing the important part that video plays in the spectrum of advertising. At the same time, it only has a great…"
ADM is a Professional Network, please describe YOUR Value Proposition... Why do business with you?
I help automotive dealerships leverage proven marketing systems to get dramatic growth in their businesses.
What interesting insights can you contribute to the ADM Community? What are you PASSIONATE about? Who are you?
As a long time business coach and adviser, I have witnessed, with the explosion of on-line search, the progression towards where nothing influences more the choice of dealership and ultimate buying decisions than the online reputation of the dealership.
I and my organization are committed to assisting dealerships to create a strategic plan for building and maintaining a five star reputation and a predictable system for growth. We are fully capable to provide all the tools to accomplish this mission that can supplement those that the dealership possesses.
URL of DEALER Website you recommend (ie; www.ParagonCars.com)
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