"+Richard- Great article! I think this will become the norm as we move away from interuption marketing to bringing value to customers and the local community. The Southern California Honda Association has been helping the local community with…"
"Good article as I preach the importance of Google Webmaster Tools on a daily basis. It really is a good check and balance for your Website Provider. We catch 404 errors all the time! I like how Google has now integrated Google Webmaster Tools into…"
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Director of Search Marketing at L2T Media in Glenview, Illinois. I have become one of the leading automotive website marketing experts over the past 3 years with an expertise in search engine optimization and search engine marketing.
With an eye for the big picture and a history in optimizing websites for online visibility, I have focused on Search & Social Strategy for some of the top automotive groups in the nation. Bridging gaps between traditional marketing and internet marketing in order to provide a comprehensive solution to online visibility.
"What will YOU contribute to the ADM Community?"
I have a passion for Internet Marketing. Google AdWords began in October of 2000. and I started utilizing the Google AdWords program in February of 2001. I was one of the the first companies to offer professional management of adwords. It was very exciting that I could have fun and make money with this new advertising called AdWords. It was a nice change from the dominating banner/display Ads that seemed to dominate the early Internet. From 2002 to 2006 we focused mostly on the Realtor industry. It was not competitive and the ROI was amazing. As the market stablized in 2006 I changed gears and created a company called Val clicks. This company specialized in lead generation for Plumbers, Electricians,HVAC, etc. We saw tremedous growth in the first 6 months but did not have the right team in place to handle the day to day operations. In early 2007, I was introduced to Liz Prior and Tom Moorhead who both oversaw the marketing for their respective Auto Groups (Patrick and Obrien). They were seeing a tremedous shift in the automotive industry from traditional to Online marketing and decided to start an online marketing company. I have the honor and distinction of being the 1st employee of L2T Media. I managed the online marketing for a couple dozen dealerhsip and things were growing until the crash of 2008. We barely kept our heads above water as dealers were all slashing their maketing dollars as no cars were being sold. We rode the storm for a few years and kept our focus on internet markeitng. Now I can happily say that we have over 600 clietns and I am overseeing the PPC team, SEO Team, Display Team, Social Media, and Repuatation Media. So theres my story
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It would be greatly appreciated and a very nice gesture to our community if you would take the time to upload a profile photo so our ADM members can associate an image, a face, a real human being with your name and ADM profile... I guarantee that you will get more out of ADM if people see you have uploaded a photo of yourself into your profile!
Go ahead, do it right now... Don't worry about what it looks like, as long as it looks like you, even on a bad day, our ADM members will know that you are a sincere and genuine person.
It is great to see you here... I am back in my home office after returning from last week's Phoenix-Chicago-Dallas road trip. I am working on preparing next week's materials.
Despite the fact that I should be doing something else, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome. I found out that I am way behind in my greeting new members.... Toil, Toil, Trouble and Boil!
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It would be very nice if you would take the time to upload a profile photo so our ADM members can put a face with your name...
I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to over 900 automotive sales and marketing professionals who have joined the ADM Community!
Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!
Thanks for helping us get to this critical mass of over 900 members. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!
We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.
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