"People can call it annoying but Chat is producing 3 to 1 leads vs. email form submissions, on average. Sometimes more than double/triple that in cases where the dealer has the Chat handled by dealership staff, or a very good outside host.
"A couple of other stats that might help:
Used inventory is the highest clicked button on a dealer site, 2nd highest clicked button....Specials Pages. Unfortunately, about 70% of dealer websites have no specials on them at any given time, so huge…"
"Tom, this is a question we get all the time from our dealers. We review site performance withdealers every day. There are plenty of opinions on what works and doesn't work,and you're right: at the end of the day, the specific tools for…"
Dec 4, 2013
Jason Ezell is now a member of Automotive Digital Marketing ProCom
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Stared selling cars after college, 1992.
Moved to sales manager after 2 years, managed a Toyota dealership for 8 years.
Moved to sell high end vehicles for 2 years
Asked to join Autotrader.com when first formed
Started Dealerskins web development company in 2001
Sold Dealerskind in 2005
Stayed on as consultant
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
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