ADM is a Professional Network, please describe YOUR Value Proposition... Why do business with you?
I aim to be an digital marketing expert and more knowledgeable than my competitors so that I can help Canadian automotive dealers get the best possible results from their media spend. I am active online continually learning and updating my knowledge to stay current with the latest trends and best practices. I am able to offer the complete range of digital advertising solutions and what I believe to be one of the best custom website solutions in Canada. Dealers that work with me will find that I am not a solution provider, I am a marketing partner and an expert at interpreting analytics to create improved results. Most recently I have started working towards becoming a Google+ expert. Follow me at https://plus.google.com/u/0/102306087397464105297/posts for a preview of the topics and areas I keep on top of and comment on regularly.
What interesting insights can you contribute to the ADM Community? What are you PASSIONATE about? Who are you?
After 12 years as an independent investment adviser I took my analytic skills and personal marketing expertise and became an advertising specialist. In January 2000. my advertising career started with Auto Trader as the Regional Sales Manager. From 2000 to 2010 I transitioned the Eastern Ontario sales team and dealer client base from a print only media solution to one that included an online portal and finally a full media solution that included websites, seo, ppc and online display ads. After that I worked a year with Wheels.ca and Autocatch.com as the eastern Ontario Sales Manager helping Metroland transition the revenue model changes required for the recent acquisition of Autocatch.com. Since May 2012 I have been working as the Autonet Channel Manager for Central Canada where I am coaching the local newspaper representatives on how to provide media solutions that create business partnerships with automotive dealers.
So, in a nutshell I have a wealth of experience from one of the first providers of Automotive website solutions in Canada, the biggest provider of website solutions in Canada and one of the most quickly recognized web portals in Canada. I have helped facilitate the launch and ongoing performance reviews of hundreds of dealer websites. Helping dealers understand their results and improve the bottom line is my passion.
URL of DEALER Website you recommend (ie; www.ParagonCars.com)
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