For the exchange of strategies, techniques, tips and tactics used to leverage free information and news distribution channels as a means of creating dealership top of mind awareness and brand recognition.
The purpose of this group is to discuss and answer questions about search engine optimization in order to teach car dealers and automotive sales professionals seo tips that can help improve organic search rankings and drive highly qualified traffic.
Currently, Ken is President & Chief Consultant for Gibson Internet Marketing Consultants, a consultancy helping organizations use internet technology to grow their businesses and expand their customer base. He is also the Internet Specialist for the Colorado Independent Auto Dealers Association, (CIADA) where he has developed training for dealers, and trained over 100 dealers on internet marketing and social media marketing. Ken also has worked with businesses such as insurance…See More
"In a nutshell, I believe we have to work harder today than ever (even though I've always believed that), I saw us get away with taking it easy for many years, and now we have to. You start by establishing real processes, having great software…"
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Advise and analyze the Northwest regional Audi retailers Experience Processes. Offer training for dealership management and their Internet staff. The goal is to achieve overall sales and digital performance improvement for the Audi brand, dealership and their internet staff, accomplished with the most up to date information and research available, incorporating defined program guides to repeatedly impact digital marketing and sales performance.
Educate leadership on key performance indicators.
Formulate action plan to improve Audi retailer and OEM digital performance.
Train management and digital staff to achieve planed goals.
"What will YOU contribute to the ADM Community?"
I grew up in Ithaca NY - Father was the high line dealer in town.
Grandfather Chief Mechanical Engineer for Ford Motor Company for 46 years!
e Commerce professional
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
In a nutshell, I believe we have to work harder today than ever (even though I've always believed that), I saw us get away with taking it easy for many years, and now we have to. You start by establishing real processes, having great software to support them, holding your people accountable, maximizing all of your investments, and inspecting what you expect. Then on a regular basis, take a look at what worked, do more of it, stop doing what didn't work, and add new ideas... if you'd like I can give you a call and we can talk some more.
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