Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
James Bazuik has not received a gift from an ADM Member
Google is testing out its advisor product with car dealers/buyers in the San Francisco Bay area. After having a mild heart attack and visions of "Tru Car" on steroids, I quickly realized that it will simply force marketing companies to re-structure their dealership offerings.
Although I am not aware of the ins and outs of its paid search as it pertains to car dealers, what I first noticed is that new car pictures are found on the front page of a search. As a car shopper, I would…Continue