Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

J. Wayne Clark
  • Male
  • Birmingham, Al
  • United States
  • OneCommand
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ADM Profile Information

Enter Name of Your Dealership, Business or Employer:
OneCommand
Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Supplier, Consultant, Technology Professional, Dealership Solution Provider
REQUIRED: Primary URL for YOUR Business Website or Blog (example; www.ADPsocial.com)
http://www.onecommand.com
OPTIONAL: Email Listing for ADM Members interested in doing business:
wclark@onecommand.com
REQUIRED: Your Business Phone Number for Members:
256.553.9179
OPTIONAL: Your Mobile Phone Number for ADM members:
256.553.9179
What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
Results-driven process management consultant with 31 years experience in all levels of automobile dealership management, including seventeen years of Fixed Operation process management. Skilled as an in-dealership consultant in analyzing existing service and sales operations and implementing strategies, process and technologies to increase profitability and improve customer satisfaction

With a strong background in the automotive industry, management, software applications, and process, my current goal is to help automotive dealers define, develop, and evolve their processes as it pertains to, marketing strategies, and customer relationship management.

Specialties:Marketing and Selling Strategies
Policy/Procedure Development
Business case development and presentation
Dealer System Provider (DSP) Utilization
Ability to manage project timelines & meet objectives
High level of analytical & investigative skills
Interpersonal communication and organizational skills
Developing, presenting and implementing business case projects
Thorough knowledge of retail automotive dealership operations
Enter URL of a TWITTER profile you recommend following (#FF; twitter.com/ADMcommunity):
http://www.onecommand.com
Select DEALER MANAGEMENT SYSTEM (DMS) You Currently Use:
ADP, Reynolds ERA, Reynolds Power (UCS), Arkona, Adam
Select all Vehicle Inventory Management Solutions You Have Used:
Not Applicable

OneCommand-

OneCommand solutions offer a complete suite of multi-channel marketing and communication tools.

OneCommand- Relationship Performance Marketing™: It’s what we do.

OneCommand is a leading provider of integrated and automated, personalized communication solutions and services designed to stream line work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients to realize significant improvements in loyalty and retention, frequency of visit and overall profitability. In 2007 the Company delivered over 100 hundred million personalized communications on behalf of over 4000 clients throughout North America.

OneCommand’s proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams. By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach paired with custom automation of timely, relevant and consistent communications has led to significant reductions in marketing expense and even greater improvements in the customer experience.

VOICE MESSAGING-

OneCommand’s Voice Messaging solution is designed to provide timely, relevant and professional communication from a voice of authority at key points in the customer’s lifecycle. It is simple, effective and most importantly, automated. Voice messages can be triggered by specific parameters from the business database and can also be broadcast simultaneously on a larger scale-

TEXT & Mobile Messaging-

Text messaging offers the ability to reach out to consumers on their mobile device – something they never leave home without! Included in the solution is a deep understanding for a successful opt-in process that will open this essential communication channel for your business.

Email Messaging-

Email is one of the most widely used and accepted forms of communication to deliver content rich and visually appealing messages to customers and prospects. Included in our email marketing solution are a variety of customized, branded and targeted text and html templates tailored to carry your brand and match the unique communication needs of your business. Targeted Mail-

The right message, delivered at the right time can deliver tremendous response. The trick is getting your message out of the “junk mail” pile. Using our unique data segmentation process, our targeted direct mail solutions are customized based on your customer’s specific needs helping to elicit the best possible response

Call Capture / Call Return-

The abilities to capture phone leads, track and manage your advertising ROI, drive additional traffic and increase sales are all benefits of our Call Capture & Return solution. The installation of nationwide toll-free numbers paired with automated follow up helps to ensure that no opportunity is lost or overlooked.

Data Enhance-

Accurate contact information for customers and prospects fuels your communication and outreach efforts. With it, you will drive more traffic and, in turn, more profit. Our data enhancement solution offers the best in cleansing and update tools, providing significant increases in accurate data to promote additional opportunity for your business.

Data Segmentation-Thoughtful analysis of your database can help you better understand your customers and how to communicate to them. Our data segmentation solution helps to further break down the detail in your database based on their unique spending habits. As a result, you are able to reach out with the message best suited to trigger their response.

"LIVE CHAT"

Your website offers customers a unique, no-pressure shopping environment. Yet, often because of this, communicating to your online prospects can be a challenge. OneCommand’s Live Chat solution opens an instant line of communication allowing you to quickly convert web leads into showroom ups.

Loyalty Soutions-

In today’s market, keeping your customers is critical to long-term success. OneCommand’s Loyalty Programs offer the ability to dramatically increase the number of current customers that return to your dealership for service, and ultimately, repeat purchases.

Personal Web Pages-

The purchase of a new vehicle can be an incredibly exciting experience, yet often customers become overwhelmed about all they need to remember and have performed throughout their ownership lifecycle. Our personal web page solution provides a custom, online portal through which your customers will be able to manage and track their specific vehicle needs.

Web Return-

Follow up is key to maximizing your internet leads and opportunities. Our Web Return solution delivers personal and immediate follow up through a variety of channels that is sure to differentiate you from your competition and significantly increase the number of appointments set and prospects captured.

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At 1:12am on January 22, 2009, Mark Woods said…
Wayne,
Please stop by and visit me at #2441 if you have a chance. I see where we may have some synergies that would be complimentary.
kind regards
Mark Woods
781.913-8531
 
 
 

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