I had a new salesperson in a dealership call me and the main thing that we talked about was how training was nonexistent at the dealership that he worked at. It reminded me of how years ago when I joined the automotive industry I was sat in a room with four other people and the sales manager told us to watch VCR tapes on sales…See More
As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls. We all know that the hardest part in the Internet Dept. is getting people on the…See More
"Yes Ralph with a strategic follow up process it can be done; what's equally relevant is that there must be a dedicated E-Commerce Director that can step in for immediate T.O. What I've seen happen too many times is that there are…"
Automotive Internet Sales Coordinator Sets 44 Appts. 39 Shows And Sells 23 Her First Month!! Lauren had a 88% show ratio and a 58% sold ratio for her first month as a automotive internet sales coordinator!!Lauren understands how important it is to have a strategic follow up process in place to maximize every opportunity in the E-Commerce Department.See More
As we all know over 90% of consumers are online when researching and deciding which vehicle that he/she want's to purchase which leads to the inevitable that we must fish where the fish are. Research reveals that effective Internet advertising not only provides dealers with greater reach to car shoppers but can also…See More
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