Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
J. Lugo has not received a gift from an ADM Member
I am, launching a new internet department from the ground up! I would like to hear what other people have to say on what they think good conversion ratio's on the items listed below. Also, any additional metrics that are not listed here but you think should be.
We are currently re-designing our Dealer website. We want to feature vehicle comparisons on our site, a “Dare to Compare” type campaign. The debate is whether or not we build it ourselves or outsource the project and go with a vendor like Advanta-Star. What is your opinion?