Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive SEO, Social Media Marketing, and Car Dealer Internet Marketing

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Dealer Authority
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
774-538-9338
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://dealerauthority.com
YOUR Email address for business contacts
jdrucker@dealerauthority.com
What will YOU contribute to the ADM Community?
JD Rucker edits Soshable. He is a Christian, a husband, a father, and Director of Digital Marketing for KPA. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://holidayautomotive.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/0boy
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://https://www.facebook.com/dealerauthority
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/dealersocial
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
TK Carsites
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Latest ADM Activity - Click "More" at bottom!

Manny Luna commented on J.D. Rucker's blog post Less is More in Calls-to-Action on Dealer Websites
"Alexander Lau your so right on!  Funny how dealers get pitched on all the software reporting tools listed below, and when you tell them they're not needed they judge you compared to the ones that do use them and suck! Bottom line?…"
5 hours ago
Alexander Lau commented on J.D. Rucker's blog post Less is More in Calls-to-Action on Dealer Websites
"BTW, there are side widgets / gadgets that ask users how the site could be better built, which could be useful for inventory listings. "
8 hours ago
Alexander Lau commented on J.D. Rucker's blog post Less is More in Calls-to-Action on Dealer Websites
"@Manny, even though this isn't a SaaS model, this is all you need. http://www.link-assistant.com/news/50-tools.html. Which means you don't need: Übersuggest Advanced Web Ranking Backlink…"
8 hours ago
Alexander Lau commented on J.D. Rucker's blog post Less is More in Calls-to-Action on Dealer Websites
"My strategy, still holds true! See ACT & Convert. If you're failing to do this, give us a call. "
13 hours ago
J.D. Rucker was featured
19 hours ago
J.D. Rucker liked Jeffery Sterns's blog post Why Chat is Becoming More Popular for Car Shoppers
20 hours ago
Manny Luna commented on J.D. Rucker's blog post Less is More in Calls-to-Action on Dealer Websites
"Yes J.D. Rucker, I agree that less is more for calls to action!"
yesterday
Tony Rehn commented on J.D. Rucker's blog post Less is More in Calls-to-Action on Dealer Websites
"Photos, description, price still the gold You guys are right they have to want the car. But if they do, availability, schedule demo, trade allowance, any hope for gain or clarity still would lead to conversion and closer to "cars sold""
yesterday

Automotive Digital Marketing Resources

There is an abundance of information out there regarding automotive digital marketing. The challenge is in sifting though the high-quality content and the content that is geared strictly towards promoting a vendor's products.

The Automotive Digital Marketing Network is one of the best out there. Ralph has put together one of the strongest networks in the automotive sector, bringing vendors and dealers together to share ideas.

I post here, DrivingSales, DealerElite, and AutomotiveSEO.

J.D. Rucker's Photos on ADM

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J.D. Rucker's Videos

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J.D. Rucker's ADM Blog

Less is More in Calls-to-Action on Dealer Websites

Posted on September 28, 2014 at 3:15pm 10 Comments

The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a…

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You Can't Optimize Two Dealers in the Same City with the Same Make

Posted on September 26, 2014 at 6:47pm 2 Comments

I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.

For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive…

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You Know Your Marketing, but do You Really KNOW Your Market?

Posted on September 19, 2014 at 2:49am 4 Comments

I'm a big fan of putting the power of targeting in the hands of the dealer. We're not one of those who believe that we know best about our clients' market, demographics, and customers and we try to put our expertise in social and search to play with their understanding of the area and their business to…

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Your Message Must Match the Marketing Venue

Posted on September 2, 2014 at 6:09pm 2 Comments

Let's call it what it is. This is a post about active digital marketing versus passive digital marketing. It's one that covers two of the types of marketing disciplines that are near and dear to my heart, but more importantly it lays the groundwork for an understanding of the various marketing styles…

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The Two Categories of Social Media Marketing Strategies

Posted on August 12, 2014 at 5:57pm 1 Comment

When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain…

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Comment Wall (10 comments)

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At 11:59am on July 29, 2014, Brian Bennington said…

Thanks J.D.!  Ralph spent a good deal of effort last night on the phone with me getting me reinstated, and from what a novice IT guy like me could tell, he also arrived at another possibility of how it could have happened.  But, "All's well that ends well."  However, it is a little troubling, but totally believable, that somebody out there hates me.  Come to think of it, it's really not that troubling!

At 8:05pm on February 12, 2014, Arlene Peña said…

Hi JD!!! Thank you so very much for all your ongoing support! I truly appreciate you and am humbled that you've helped me thus far!  

At 3:25am on November 26, 2013, Ralph Paglia said…

J.D. Rucker has been one of the very top, most read and trusted authors and content creators within the Automotive Digital Marketing Professional Community for well over 4 years... His contributions of insight, how to and strategic guidance have provided ADM members with no cost access to thousands of dollars worth of consulting, training and digital files for download and use within the dealership. The ADM Community salutes J.D. Rucker for his steadfast and continuous commitment to posting valuable content, regardless of others who might disagree, he is resolute in his commitment to better the professional success and quality of life for all car peeps everywhere. 

At 6:25am on November 30, 2012, Alexander Lau said…

Thanks JD! Love your insight and passion. Do you have an E-mail address?

 

Alex

At 7:41am on November 13, 2012, Stephanie Young said…

Thank you for connecting with me on ADM.  Always a great day when I can "meet" a fellow SEO/SMO mover and shaker.  Really enjoy your blogs!

At 1:41pm on April 2, 2012, Ronda Miller said…

Thanks for connecting J.D. I look forward to networking with you!

At 8:54pm on December 30, 2009, Ryan Gerardi said…
The new TK site looks great man. You guys captured a vintage look for someday.
At 10:53am on November 10, 2009, Pat DeFilippo said…
Hi J.D., thanks for the invite, I've been reading your interesting blogs and news articles, keep up the good work, next time your in Las Vegas let me know so we can get together and chat.
At 2:35am on October 23, 2009, Ralph Paglia gave J.D. Rucker a gift
ADM Gift
J. D., Please accept this "gift" in lieu of the real drink I would like to buy you the next time our paths cross offline... Thank you for your contributions to the ADM Professional Community.
At 6:28am on February 27, 2008, Ralph Paglia said…
J.D.,

It is great to see yet another automotive colleague join the ADM community... When I logged in to ADM a moment ago, I was pleasantly surprised to see that we are now at 505 automotive professionals who have joined the ADM Community!

Amazing support from an amazing industry... Made my day worth the aggravation of cross country travel.

Thanks for helping us get to this critical mass... I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369
 
 
 

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