Professional Community for Car Dealers, Automotive Marketers and Sales Managers
There is an abundance of information out there regarding automotive digital marketing. The challenge is in sifting though the high-quality content and the content that is geared strictly towards promoting a vendor's products.
The Automotive Digital Marketing Network is one of the best out there. Ralph has put together one of the strongest networks in the automotive sector, bringing vendors and dealers together to share ideas.
I post here, DrivingSales, DealerElite, and AutomotiveSEO.
The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a…Continue
I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.
For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive…Continue
I'm a big fan of putting the power of targeting in the hands of the dealer. We're not one of those who believe that we know best about our clients' market, demographics, and customers and we try to put our expertise in social and search to play with their understanding of the area and their business to…Continue
Let's call it what it is. This is a post about active digital marketing versus passive digital marketing. It's one that covers two of the types of marketing disciplines that are near and dear to my heart, but more importantly it lays the groundwork for an understanding of the various marketing styles…Continue
When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain…Continue