Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

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Automotive SEO, Social Media Marketing, and Car Dealer Internet Marketing

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Dealer Authority
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
774-538-9338
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://dealerauthority.com
YOUR Email address for business contacts
jdrucker@dealerauthority.com
What will YOU contribute to the ADM Community?
JD Rucker edits Soshable. He is a Christian, a husband, a father, and Director of Digital Marketing for KPA. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://holidayautomotive.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/0boy
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://https://www.facebook.com/dealerauthority
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/dealersocial
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
TK Carsites
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Latest ADM Activity - Click "More" at bottom!

neil okun replied to J.D. Rucker's discussion Last Call for Chat Provider Recommendations
"There is a company out there that is an Active Chat Company. They have little ninja's that run on your web site. Engaging you customers that are browsing your web site. The Company is called CrossRoads.....You should try them out better yet…"
1 hour ago
Tyson Madliger liked J.D. Rucker's blog post Is a PPC Service Really Worth 20%? The Math Doesn't Add Up.
18 hours ago
TERRY GIBSON liked J.D. Rucker's discussion Last Call for Chat Provider Recommendations
yesterday
Mauro Rodriguez replied to J.D. Rucker's discussion Last Call for Chat Provider Recommendations
"We switch from Contact at once to engage to sell. Best decision ever. Our chat leads double and is a 24/7 service. Last month we had 355 leads. In the past I also used Carchat24 and I switch for COA and COA for engage to sell. ETS Best service ever.…"
yesterday
stephen shane replied to J.D. Rucker's discussion Last Call for Chat Provider Recommendations
"I also agree with Engage to Sell we have 7 stores in Ohio and have tried many chat companies.  I signed up one of our stores as a test pilot for them and now all stores are signed.  They are by far the best ROI of any advertising we…"
yesterday
Larry Bruce commented on J.D. Rucker's blog post Is a PPC Service Really Worth 20%? The Math Doesn't Add Up.
"The fact is you're not wrong J.D. the value of PPC is not in the keyword buy, my 12 yr. old can do that. The value is in the result for PPC, that is where dealers have to look. In reality the value for any marketing partner is in the result I…"
yesterday
J.D. Rucker posted a blog post

Is a PPC Service Really Worth 20%? The Math Doesn't Add Up.

I really don't know who I'm going to offend on this one. We've been researching so many vendors over the last couple of months that work with chat, lead-gen widgets, and website platforms themselves that we haven't taken the time to explore PPC vendors. Maybe that's why I was blindsided to find out that there are at least two…See More
yesterday
Brian Pasch replied to J.D. Rucker's discussion Last Call for Chat Provider Recommendations
"JD In a related note, the chat providers that have direct API integration to ROI-BOT reporting dashboard are Contact at Once!, Dealer eProcess, and Engaged to Sell.  We have a file loader for Gubagoo.  Since you will be leveraging…"
Tuesday

Automotive Digital Marketing Resources

There is an abundance of information out there regarding automotive digital marketing. The challenge is in sifting though the high-quality content and the content that is geared strictly towards promoting a vendor's products.

The Automotive Digital Marketing Network is one of the best out there. Ralph has put together one of the strongest networks in the automotive sector, bringing vendors and dealers together to share ideas.

I post here, DrivingSales, DealerElite, and AutomotiveSEO.

J.D. Rucker's Photos on ADM

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J.D. Rucker's Videos

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J.D. Rucker's ADM Blog

Is a PPC Service Really Worth 20%? The Math Doesn't Add Up.

Posted on April 21, 2014 at 11:55pm 1 Comment

I really don't know who I'm going to offend on this one. We've been researching so many vendors over the last couple of months that work with chat, lead-gen widgets, and website platforms themselves that we haven't taken the time to explore PPC vendors. Maybe that's why I was blindsided to find out that…

Continue

Gorgeous Photos versus Real Photos on Social Media Ads

Posted on April 20, 2014 at 1:59am 10 Comments

Science rules in digital marketing.

Social media is a place of vanity. Those of us who use social media often get to see flattering images of just about everything - people, places, food, cars, whatever. Have you ever seen a picture of a friend posted as their new profile picture and thought,…

Continue

A Tale of 6 Pictures: Social Media Mini Case Study (and contest!)

Posted on April 6, 2014 at 12:10am 8 Comments

A good social media advertising campaign (or any marketing campaign at all, for that matter) should be guided by science. Testing, monitoring, adjusting, and testing again are the cornerstones of a good marketing strategy.

Much of what we do in the car business comes with assumptions. We do things that…

Continue

Dealertrack to Buy Dealer Authority in $1 Billion Deal

Posted on April 1, 2014 at 12:30am 3 Comments

Dealertrack Technologies, a leading provider of financial services software to auto dealers, has agreed to purchase digital-marketing newcomer Dealer Authority for about $1…

Continue

Recycling Social Media Content is Getting Out of Hand

Posted on March 30, 2014 at 2:46pm 3 Comments

I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a…

Continue

Comment Wall (9 comments)

You need to be a member of Automotive Digital Marketing Professional Community to add comments!

Join Automotive Digital Marketing Professional Community

At 8:05pm on February 12, 2014, Arlene Peña said…

Hi JD!!! Thank you so very much for all your ongoing support! I truly appreciate you and am humbled that you've helped me thus far!  

At 3:25am on November 26, 2013, Ralph Paglia said…

J.D. Rucker has been one of the very top, most read and trusted authors and content creators within the Automotive Digital Marketing Professional Community for well over 4 years... His contributions of insight, how to and strategic guidance have provided ADM members with no cost access to thousands of dollars worth of consulting, training and digital files for download and use within the dealership. The ADM Community salutes J.D. Rucker for his steadfast and continuous commitment to posting valuable content, regardless of others who might disagree, he is resolute in his commitment to better the professional success and quality of life for all car peeps everywhere. 

At 6:25am on November 30, 2012, Alexander Lau said…

Thanks JD! Love your insight and passion. Do you have an E-mail address?

 

Alex

At 7:41am on November 13, 2012, Stephanie Young said…

Thank you for connecting with me on ADM.  Always a great day when I can "meet" a fellow SEO/SMO mover and shaker.  Really enjoy your blogs!

At 1:41pm on April 2, 2012, Ronda Miller said…

Thanks for connecting J.D. I look forward to networking with you!

At 8:54pm on December 30, 2009, Ryan Gerardi said…
The new TK site looks great man. You guys captured a vintage look for someday.
At 10:53am on November 10, 2009, Pat DeFilippo said…
Hi J.D., thanks for the invite, I've been reading your interesting blogs and news articles, keep up the good work, next time your in Las Vegas let me know so we can get together and chat.
At 2:35am on October 23, 2009, Ralph Paglia gave J.D. Rucker a gift
ADM Gift
J. D., Please accept this "gift" in lieu of the real drink I would like to buy you the next time our paths cross offline... Thank you for your contributions to the ADM Professional Community.
At 6:28am on February 27, 2008, Ralph Paglia said…
J.D.,

It is great to see yet another automotive colleague join the ADM community... When I logged in to ADM a moment ago, I was pleasantly surprised to see that we are now at 505 automotive professionals who have joined the ADM Community!

Amazing support from an amazing industry... Made my day worth the aggravation of cross country travel.

Thanks for helping us get to this critical mass... I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369
 
 
 

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