Professional Community for Car Dealers, Automotive Marketers and Sales Managers
There is an abundance of information out there regarding automotive digital marketing. The challenge is in sifting though the high-quality content and the content that is geared strictly towards promoting a vendor's products.
The Automotive Digital Marketing Network is one of the best out there. Ralph has put together one of the strongest networks in the automotive sector, bringing vendors and dealers together to share ideas.
I post here, DrivingSales, DealerElite, and AutomotiveSEO.
There's a stigma that comes with working in the automotive industry. It has had an effect over the years on a dealership's ability to retain high quality people, particularly on the sales floor. How can we solve this?
Before we can answer that question, it's important to understand why the…Continue
When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.
Search and social are the marketing venues we…Continue
This is one of those blog posts that my team will probably hate. I can already hear them. "Stop giving away our secrets!" As I've posted before, there really should be no such thing as secret sauce in automotive digital marketing, so I'm going to share our recipe.
There are three key…Continue
It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.
I should go ahead and add an addendum to the…Continue
Common advice in the automotive industry: "There are very strict rules that dealers should follow when posting to social media, especially as it pertains to timing."
Pop quiz: Who says things like this?