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Holly Forsberg
  • Flagstaff, AZ
  • United States
  • Carter West Public Relations
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Holly Forsberg commented on sara callahan's blog post The 4 Fundamentals of Writing a Good Press Release
"I agree re: the "so what" comment. There's nothing worse than reading a press release with a quote by the CEO starting out, "I'm so excited..." or "we're so proud...." The quote in a press release is…"
May 8
Holly Forsberg posted a blog post

Auto/Mate Dealership Systems Recognized with a “Top Workplaces” Award by the Albany Times-Union

CLIFTON PARK, N.Y. – April 23, 2012 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that the company has been recognized with a “Top Workplaces in the Capital Region” award by the Albany Times-Union newspaper. Auto/Mate was featured in a write-up announcing the awards in the Sunday, April 22nd edition of the Times-Union. “Our goal is to create an environment where employees…See More
Apr 23
Holly Forsberg posted a blog post

Auto/Mate Announces DMS Central; A Dealership Management System Resource Blog for Auto Dealers

CLIFTON PARK, N.Y. – March 26, 2012 – Auto/Mate Dealership Systems (www.automate.com) today announced the launch of a new blog site called DMS Central, (http://blog.automate.com) a dealership management system resource for auto dealers.  The blog site will offer content targeted towards dealership personnel who are current users of Auto/Mate’s DMS, and for those who are considering switching DMS providers and want to…See More
Mar 26
Holly Forsberg posted a video

Booth Attractions at NADA 2012

04:01
AutoUSA's roving reporter scouted out and videotaped some of the top booth attractions at NADA 2012. Which was your favorite? What'd we miss?
Feb 22
Holly Forsberg posted a blog post

AutoFerret.com’s AVA Sends 5 Millionth Message to Auto Dealer Customers

Bellingham, WA—February 21st, 2012—AutoFerret.com announced today that its Automated Virtual Assistant (AVA) has sent her five millionth message to auto dealership customers. Considering that it takes an average of two minutes to compose an e-mail, that means AVA has added 10 million minutes of productivity to dealerships’ Internet sales departments nationwide. For each dealer using AVA, that breaks down to more than 16,000 e-mails that the sales team did not have to write. AVA sent her…See More
Feb 21
Holly Forsberg posted a blog post

Dealerships Using AutoFerret’s Automated Virtual Assistant (AVA) Achieve Average Lead Closing Rates of 28%

Bellingham, WA—February 13th, 2012—AutoFerret.com announced today that vehicle sales data analyzed during the month of January 2012 reveals that its Automated Virtual Assistant (AVA), offers proven ROI for auto dealerships. Eight random dealerships that use AVA allowed AutoFerret.com to access their data for the purpose of analyzing ROI. The average closing rate on leads contacted by AVA was 27.8%, compared with an industry average of 6-12%. Additionally, AutoFerret.com conducted a ReEngage…See More
Feb 13
Holly Forsberg posted a blog post

Auto/Mate Introduces Desk/Mate, Advanced F&I Desking System for Auto Dealerships

CLIFTON PARK, N.Y. – February 6 , 2012 – Booth #320, NADA 2012  Convention & Expo—Auto/Mate Dealership Systems (http://www.automate.com) announced today the introduction of Desk/Mate, an advanced F&I Desking System for auto dealers that is available as part of Auto/Mate’s dealership management system (DMS) software. Desk/Mate allows sales managers to easily compare multiple retail, lease and balloon payment options; as well as multiple vehicle…See More
Feb 6
Holly Forsberg posted blog posts
Jan 30
David T. Gould commented on Holly Forsberg's blog post AutoUSA Internet Sales Solutions To Feature New Product Line-Up at NADA in Las Vegas
"@Mark, Good speaking with you, sorry we got cut off by my meeting. I am not suggesting there is no place for third party lead providers. I suggest they have no business being in a dealership's DMS system. There is a big difference. As you are…"
Jan 28
Mark Dubis commented on Holly Forsberg's blog post AutoUSA Internet Sales Solutions To Feature New Product Line-Up at NADA in Las Vegas
"@ Dave: 1) I am not bullish on independent lead providers but over 10,000 dealers are, otherwise they would not be using their services.  Even your dealership acquires outside leads. 2) Consumers and dealers both buy products and services, if…"
Jan 26
Clarence U Romero promoted Holly Forsberg's blog post AutoUSA Internet Sales Solutions To Feature New Product Line-Up at NADA in Las Vegas
Jan 26
David T. Gould commented on Holly Forsberg's blog post AutoUSA Internet Sales Solutions To Feature New Product Line-Up at NADA in Las Vegas
"@Mark. Not sure what to make of your comments. You seem very bullish on 3rd party leads and seem to be promoting unconditional trust because a company is publicly owned? Your description of how consumers today should handle negative dealership…"
Jan 26
Thomas A. Kelly commented on Holly Forsberg's blog post AutoUSA Internet Sales Solutions To Feature New Product Line-Up at NADA in Las Vegas
"We are in agreement Mark. I could not agree more that the dealer should expect the consumer to walk if they are not given the service and experience they deserve, the dealer is a vendor. To be fair, in my rant I did not mention specific lead…"
Jan 26
Mark Dubis commented on Holly Forsberg's blog post AutoUSA Internet Sales Solutions To Feature New Product Line-Up at NADA in Las Vegas
"I agree with you 110%.  If a vendor does not provide the level of service you were promised, you should not have to be the one to complain, you can just cancel the service and walk.  This doesn't apply to just lead providers but any…"
Jan 25
Thomas A. Kelly commented on Holly Forsberg's blog post AutoUSA Internet Sales Solutions To Feature New Product Line-Up at NADA in Las Vegas
"I won't fight with a vendor. I pay for an agreed service and I will not beg her/him to provide a service as agreed. Without exception, each of the many I used start as agreed and as time goes on they begin failing by : expanding the agreed…"
Jan 25
Keith Shetterly commented on Holly Forsberg's blog post AutoUSA Internet Sales Solutions To Feature New Product Line-Up at NADA in Las Vegas
"@ Eric:  Yes, and you should also see what *some* PPC companies do for, er, "to", dealers.  Hoooooo boy.  Puts these lead companies to shame.  And the OEMs don't help with mis-directed co-op $ and such.  I…"
Jan 25

ADM Profile Information

Enter Name of Your Dealership, Business or Employer:
Carter West Public Relations
Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
REQUIRED: Primary URL for YOUR Business Website or Blog (ie; www.CourtesyChev.com)
http://www.carterwestpr.com
REQUIRED: Your Business Phone Number for Members:
602-680-8960
If affiliated with a Dealer or OEM, please check franchise you are associated with:
48-Not Applicable
This is a Professional Community, please describe YOUR Value Proposition... Why does anyone do business with you?
Provide public relations services to vendors in the automotive retail business.
What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
Public relations, social media.
Enter URL of DEALER Website you recommend (ie; www.ParagonCars.com)
http://www.planetjeeparizona.com
Enter URL of OEM site you recommend (ie; www.FordVehicles.com)
http://www.jeep.com
Enter URL of any Social Media site you recommend (ie; www.PenskeCommunity.com)
http://www.linkedin.com
Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com)
http://www.autousa.com
Enter URL of your TWITTER profile, or one you recommend following (twitter.com/ADMcommunity)
http://twitter.com/ADMcommunity
Enter URL of your Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://facebook.com/ADMcommunity
Enter URL of your YouTube Channel, or one you recommend (youtube.com/AutoDigitalMarketing)
http://youtube.com/AutoDigitalMarketing
Check DEALER WEBSITE/MICROSITE PROVIDERS that you have direct experience with:
Not Applicable
Check all INTERNET LEAD PROVIDERS You have direct experience with:
AutoUSA
Select DEALER MANAGEMENT SYSTEM (DMS) You currently, or most frequently use:
OTHER
Select all Vehicle Inventory Management Solutions You Have Used:
Not Applicable

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Holly Forsberg's ADM Blog

Auto/Mate Dealership Systems Recognized with a “Top Workplaces” Award by the Albany Times-Union

Posted on April 23, 2012 at 12:34pm 0 Comments

CLIFTON PARK, N.Y. – April 23, 2012 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that the company has been recognized with a “Top Workplaces in the Capital Region” award by the Albany Times-Union newspaper. Auto/Mate was featured in a write-up announcing the awards in the Sunday, April 22nd edition of the Times-Union.

 “Our goal…

Continue

Auto/Mate Announces DMS Central; A Dealership Management System Resource Blog for Auto Dealers

Posted on March 26, 2012 at 9:31am 0 Comments

CLIFTON PARK, N.Y. – March 26, 2012 – Auto/Mate Dealership Systems (www.automate.com) today announced the launch of a new blog site called DMS Central, (http://blog.automate.com) a dealership management system resource for auto dealers.  The blog site will offer content targeted towards dealership personnel who are current users of Auto/Mate’s DMS, and for those who are considering switching DMS…

Continue

AutoFerret.com’s AVA Sends 5 Millionth Message to Auto Dealer Customers

Posted on February 21, 2012 at 8:39am 0 Comments

Bellingham, WA—February 21st, 2012—AutoFerret.com announced today that its Automated Virtual Assistant (AVA) has sent her five millionth message to auto dealership customers. Considering that it takes an average of two minutes to compose an e-mail, that means AVA has added 10 million minutes of productivity to dealerships’ Internet sales departments nationwide. For each dealer using AVA, that breaks down to more than 16,000 e-mails that the sales team did not have to write.…

Continue

Dealerships Using AutoFerret’s Automated Virtual Assistant (AVA) Achieve Average Lead Closing Rates of 28%

Posted on February 13, 2012 at 10:35am 0 Comments

Bellingham, WA—February 13th, 2012—AutoFerret.com announced today that vehicle sales data analyzed during the month of January 2012 reveals that its Automated Virtual Assistant (AVA), offers proven ROI for auto dealerships. Eight random dealerships that use AVA allowed AutoFerret.com to access their data for the purpose of analyzing ROI. The average closing rate on leads contacted by AVA was 27.8%, compared with an industry average of 6-12%. Additionally, AutoFerret.com…

Continue

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