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Helen Smith
  • Johannesburg
  • South Africa
  • Ben Stanley
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Helen Smith's ADM Discussions

For and against DMS providers. Are they useless or helpful?

Started Jun 11 0 Replies

The first question is, of course, have you ever used DMS providers?If you have used it, then how did you choose DMS provider? What defines the best DMS provider for you?If you haven't, then why? What…Continue

Tags: dealer, website, Partner, DMS, Management

Does a dealership need a website?

Started this ADM discussion. Last reply by David Lytle Nov 20. 14 Replies

The thought that is constantly on my mind lately. Does every dealership nowadays need a website? In fact, dealerships were functioning greatly without all this digital stuff: SEO, traffic, lead…Continue

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Latest ADM Activity - Click "More" at bottom!

David Lytle replied to Helen Smith's discussion Does a dealership need a website?
"Chris... in this day and age I would have to strongly disagree with your statement to a point. If you got rid of the best lead generation and conversion tool you have ( Always your Dealership Website ) and strictly went to a lower generation and…"
Nov 20
Helen Smith posted a discussion

For and against DMS providers. Are they useless or helpful?

The first question is, of course, have you ever used DMS providers?If you have used it, then how did you choose DMS provider? What defines the best DMS provider for you?If you haven't, then why? What stops you from working with such companies? Do you think you can easily manage your website by yourself?See More
Jun 11
Helen Smith replied to Helen Smith's discussion Does a dealership need a website?
"I was a bit skeptical about all dealer website stuff.But I saw the reaction of people, thought about what David Lytle mentioned, followed vega's advice about Autoxloo. and after speaking with Autoxloo everything felt into place. Good point…"
Apr 29
Chris Cachor replied to Helen Smith's discussion Does a dealership need a website?
"Good question Helen. My feeling is no, with a caveat. If every other dealer didn't have a website, I think they would get along just fine advertising through 3rd party sites, business listings, and the like. I think the noisy stuff (SEO, lead…"
Apr 26
Helen Smith replied to Helen Smith's discussion Does a dealership need a website?
"Thank you, David Lytle , you made some really good points. I will look closely to my site and hope it pays off in the end."
Apr 23
David Lytle replied to Helen Smith's discussion Does a dealership need a website?
"The question should be... Do I have an effective website? That is really what your posing here. An ineffective website will YES bring in traffic. But if your site is not effective you will not generate quality leads. Yes TV brought in customers…"
Apr 22
Helen Smith replied to Helen Smith's discussion Does a dealership need a website?
"You are absolutely right talking that the Internet is the way to connect with people. I was just wondering is it worthy to have a website when we have various social media apps that allow to manage inventory, forms, searches. All these Facebook,…"
Apr 22
Big Tom LaPointe replied to Helen Smith's discussion Does a dealership need a website?
"Sorry...thought this was a joke. Why WOULDN'T you want a website? Location and word of mouth are important, but the internet is THE WAY to connect with people now. Multiple marketing channels have always been important - dealers used to spend…"
Apr 19
vega replied to Helen Smith's discussion Does a dealership need a website?
"Actually, you can measure. You just need to find right analytics tools. And you will know how your customers find your site, which keywords they used, what time of day they like to shop, what pages they viewed during their visit, which device they…"
Apr 16
Helen Smith replied to Helen Smith's discussion Does a dealership need a website?
"Constantly updating the website is challenging. And pretty much not cheap either. Hiring designers, developers etc. Find them, than explain them what do you want, after that they work some time, and only than (if you are ok with their work, and…"
Apr 16
vega replied to Helen Smith's discussion Does a dealership need a website?
"Because, your dealer website is the digital analog of your dealership. Of course, if you have the website just because everyone has it, there is no point for your business. If  you don't update it and make interesting for the customers,…"
Apr 15
Helen Smith replied to Helen Smith's discussion Does a dealership need a website?
"Age of social media?Definitely.But as for me, dealer website is not some kind of social media. We can just post our news in Twitter, communicate with clients through Facebook, post pictures in Pinterest etc etc etc You got the idea."
Apr 8
John Kandi replied to Helen Smith's discussion Does a dealership need a website?
"Yes.  This is the age of social media.  "
Apr 5
Helen Smith replied to Helen Smith's discussion Does a dealership need a website?
"Well, yes, but if the point is only in the quantity, then we can use other sources of advertising. Traditional. TV ads, bigboards etc Quality is what matters. Hundred people came to your site, but no one visits you. So, again the same question, why…"
Apr 3
vega replied to Helen Smith's discussion Does a dealership need a website?
"Interesting question...the answer is yes. Every dealership needs a website today. You create and manage you website, it works 24/7 for you. You advertised your vehicles online, more people know about you and come to you. That's how it works."
Apr 1
Helen Smith posted a discussion

Does a dealership need a website?

The thought that is constantly on my mind lately. Does every dealership nowadays need a website? In fact, dealerships were functioning greatly without all this digital stuff: SEO, traffic, lead generation etc Nevertheless, cars were selling, customers were coming to showrooms. We should spend our time and money to study how to attract customers to the site, put our Inventory on site, showcase our vehicles and so on and so forth. Isn't it better for dealerships to focus on business? Just sell…See More
Mar 31

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