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Gregory A. Oldaker Male Steubenville, OH United States Team Ford Lincoln Mercury Toyota…: Recommend

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Autotrader insight

Started this ADM discussion. Last reply by Tim Elliott Jan 3, 2013. 1 Reply 1 Like

I am curious to see the temperature on how dealers are succeeding with their Autotrader investments? I am a big believer in what Autotrader does and just want to get some up to date feedback

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:: Team Ford Lincoln Mercury Toyota GMC Buick Chevrolet

REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):: Car Dealer

REQUIRED: Your Business Phone Number: 740-283-4131

REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com): http://www.yesteamauto.com

Select All franchises/brands you are associated with: 5-Buick, 6-Cadillac, 43-Toyota, 44-OEM Certified Used Vehicles, Buick, Chevrolet, Ford, GMC, Lincoln, Mercury, Toyota

ADM is a Professional Network, describe: "Why should anyone do business with you?": We are a family owned and operated Auto Group with the most competitive pricing and highest quality service in the Ohio Valley.

"What will YOU contribute to the ADM Community?": I am a BDC Manager from a group of dealerships in the Ohio Valley. I have been in the automotive industry for appx. 6 years, in rental, sales, and web marketing.
I am making every effort to make our dealerships BDC department grow in the marketshare of our dealerships overall gross sales.

CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com): http://www.yesteamauto.com

Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com): http://www.yesteambuick.com

INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com): http://www.autotrader.com

YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity): http://www.autobytel.com

YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity): http://www.kbb.com

YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing): http://www.youtube.com

Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use: The Cobalt Group, DealerImpact, DealerMarketingSolutions.com

INTERNET LEAD Suppliers You Have Experience Using: Autobytel, Cars.com NewLeadsPlus

DEALER MANAGEMENT SYSTEMS (DMS) You use: ADP

Used Car Inventory Management Solutions You Use: HomeNet

Gregory A. Oldaker's ADM Blog

Influencer

Craigslist / Ebay Motors Issues

Posted on April 1, 2011 at 1:37pm 1 Comment 0 Likes

For a couple of months now we have been posting auctions to Ebay for some aged and specialized inventory with little to no action. I am wondering if anyone has any particular strategies or processes they use that have shown some success or is it better to place more focus and concentration to third party providers like Autotrader and Cars, we currently use these services and although we have a tough time correlating sales we do see marketable effectiveness.

Secondly, does…

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