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Greg Goebel
  • Auto Dealer Monthly, LLC - Auto…
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REQUIRED: Name of Your Dealership, Business or Organization:
Auto Dealer Monthly, LLC
- Auto Dealer Monthly Magazine
- Special Finance Insider Magazine
- Greg Goebel Training & Consulting
Sarasota, FL and Evansville, IN
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
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"What will YOU contribute to the ADM Community?"
CEO of Auto Dealer Monthly
Publisher of Auto Dealer Monthly and Special Finance Insider Magazines
Noted Industry Expert, Consultant and Trainer with focus on Special Finance
Former 18 year dealer principal - four franchises and six different locations.
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Greg Goebel's ADM Blog

On the Demise of Saturn

Posted on January 5, 2009 at 12:41pm 2 Comments

I recently read an industry analysis written by Mark Scheiner on the demise of Saturn, now a brand in a huge state of flux within GM. In short he stated that it was a GM opportunity gone wrong. He stated, “The lesson here is that brands whether, they’re products or branding, need time to seed themselves. These are long-term investments in both capital and marketing with branding efforts surrounding them. Most importantly, the messaging needs to remain consistent across all channels, and… Continue

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At 5:56am on December 18, 2008, Bill DeBoer said…
Yeah, even service is a little slow but we are pumping out the specials to keep the bays filled. Its been tough but we have manage to keep sales up over last year as well.

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