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Grace Appleton
  • Female
  • Boca Raton, FL
  • United States
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Grace Appleton's ADM Profile page

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REQUIRED: Name of Your Dealership, Business or Organization:
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ADM is a Professional Network, describe: "Why should anyone do business with you?"
Properly armed with the right tools and training, your automotive retail business can increase its share of the largest and fastest growing demographic of new vehicle buyers in the US & Canada -- Women. The Ask Patty Certified Female Friendly® Program was designed specifically for automotive retailers to attract, sell, retain and increase loyalty with women.
"What will YOU contribute to the ADM Community?"
I have lived all aspects of the car business and still LOVE this world. I am a jack of many trades and have picked up a trick or two along the way. I find myself always looking at the future and trying to ensure I am part of moving toward it rather than stagnating behind. I have sold New and Used. I was an F&I manager and then spent many years in fleet leasing. I worked in data and software sales for Canadian Black Book and then moved to the US and spent over 12 in remarketing. At ADESA I did National Sales and was the North American director of eBusiness strategy. I work at AAX for 3 years helping design their wholesale solutions. My stint with SmartAuction rounded out my experience by working for my first OEM Captive. Now I am eager to move into yet another exciting world. Social marketing specifically targeted at WOMEN. Using our tools at we can help dealers attract and keep WOMEN customers. They are buying over 60% of your cars. They are the decision makers in 80%. They are the strongest growing demographic of buyers and USE SOCIAL NETWORKING tools in a BIG way. BUT, even if they find you and show up at your dealership…is EVERYONE in your dealership trained to make the sale…and make the customer for life!! Contact me for more information on how can help your Retail and Service department market, sell, and bring back woman customers!
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Grace Appleton's ADM Blog

Marketing to Women Conference - Chicago April 22-24

Posted on April 25, 2010 at 3:42pm 0 Comments

I attended the 6th annual M2W conference last week in Chicago and it was fabulous! The event was powerful, insightful and full of fun and engaging women and men. What stood out in all the presentations and case studies was the tremendous power of women as purchasers and the need to do a much better job listening to her needs and speaking her language. At we work hard to make dealers understand the urgent need for them to recognize that a culture change is needed top down in…


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At 10:33pm on March 25, 2010, Ralph Paglia gave Grace Appleton a gift
ADM Gift
Hello Grace, I am a big fan of and wanted to extend a special welcome from the 3,000+ members of the ADM Community... We are glad you joined our professional organization here on ADM!

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