Posted on August 19, 2008 at 11:43am
Brands like Toyota, Jeep, Ford, Chevrolet have not emerged without the effort of some incredible brand marketers. These relevant and iconic brands spend millions of dollars in research, product, development, to marketing, PR and overt communications. Marketing will never be perfect but it can certainly be better, especially in this day of change in consumption habits.
When these iconic brands deliver great product, they have an extensive following of brand loyalists. It should be no… Continue