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Frank Busalacchi Jr
  • Male
  • Anaheim, CA
  • United States
  • McPeek's Dodge of Anaheim
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Metrics in the dealership today

Started this ADM discussion. Last reply by Doug Davis Sep 19, 2012. 1 Reply

No matter when you started in this business, we have all been taught that it is a numbers games.  For instance, a certain percentage of people that walk into a dealership will drive home in a…Continue

Tags: process, metrics

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
McPeek's Dodge of Anaheim
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer
REQUIRED: Your Business Phone Number
714-635-2340
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.mcpeeksdodgeanaheim.com
Select All franchises/brands you are associated with
9-Dodge
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Honest and fair dealings from our family to yours for over 50 years.
What will YOU contribute to the ADM Community?
Once upon a time, I was a big time athlete, playing Division-I college football. I know the value of hard work and what it can accomplish.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.dealerelite.net
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.facebook.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.autotrader.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, Dealer.com, VinSolutions.com
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, iMotors, Automotive.com, Cars.com NewLeadsPlus, CarsDirect.com, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
OTHER
Used Car Inventory Management Solutions You Use
My Used Car Manager's Fantasies, vinSolutions, My Crystal Ball, The Magic 8 Ball, Whatever the Used Car Manager thinks he can steal the trade-in for

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At 2:21pm on September 20, 2012, Scott Alan said…

Hey Frank....  glad to see an OCADA Dealer weigh in here!

The metrics have indeed changed, in fact now the most focus should be on how to better convert the Internet Leads.  The Dealer's who embrace the benefit of standing out from the rest when responding to those leads will win today's game.


I would love to share what many local dealers are having success with in  that arena.

Scott Alan

Vboost, Inc.

714.356.0776

scott@vboost.com

 
 
 

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