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Fern Turpin Jr
  • Ottawa, Ontario
  • Canada
  • Turpin Autoworld
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Fern Turpin Jr's ADM Discussions

SEO Basics... Have a question

Started this ADM discussion. Last reply by Jay Granofsky Apr 29, 2011. 8 Replies

OK, we all know that to be a SEO master, it does take time and training, and lots of trial and error. But I have one quesiton that someone must explain to me. Here is my problem. If you Google Saab…Continue

Tags: seo

Facebook Fan's - Whats the best way to get your customers as fans?

Started this ADM discussion. Last reply by David T. Gould Jul 9, 2010. 8 Replies

Well, the title says it all.  What is the best way to get our customers to become fans on our Facebook page?  Is it ok to offer something in return? (Free detail, discount coupon, etc?) Please share…Continue

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Fern Turpin Jr's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Jay Granofsky replied to Fern Turpin Jr's discussion SEO Basics... Have a question
"Good answers all around! The only additional piece of information that I think is worth pointing out is that yes it is good to rank for more general terms in order to take advantage of higher search volumes but ranking for more extended exact…"
Apr 29, 2011
Ralph Paglia commented on Fern Turpin Jr's blog post How do I check my SEO?
"Fern,   Brian is right on target... Your marketing objectives are far better served with multiple and unique domains, ideally created from popular keywords that reflect the actual content and subject matter of the site itself... And, you do not…"
Jan 14, 2011
Fern Turpin Jr was featured
Jan 13, 2011
Fern Turpin Jr commented on Fern Turpin Jr's blog post How do I check my SEO?
"OK, but the new one is too long to be used.  Thats why we wanted to keep using the old one. Should we just use the old one? How much value is the notion of a keyword rich URL?"
Jan 13, 2011
Brian Pasch commented on Fern Turpin Jr's blog post How do I check my SEO?
"Forwarding your aged domain will break all the SEO and link value so it often is better just to create a second site and leave both up."
Jan 13, 2011
Fern Turpin Jr commented on Fern Turpin Jr's blog post How do I check my SEO?
"Google Analytics.. Check.. Using them.. Just need to understand more how to look at the consumer phrases. Do you mean see what I think is missing? Got an account with chatmeter.  Will look at webposition.   Now.. One challenge i have (OK…"
Jan 13, 2011
chatmeter commented on Fern Turpin Jr's blog post How do I check my SEO?
"If you want find out how you are ranking on local search engines, try out chatmeter.   chatmeter is a free tool that helps you get listed on local search engines, tells you how you rank on Google and Yahoo Search Engine results pages, and helps…"
Jan 12, 2011
Brian Pasch commented on Fern Turpin Jr's blog post How do I check my SEO?
"Fern There are tools that you can purchase like WebPosition that allows you to load up a set of keywords once and then they run an automoted script that will chart the changes your website sees in the major search engines for those keyword.  So…"
Jan 12, 2011
Matt Watson commented on Fern Turpin Jr's blog post To Flash or not to Flash? HELP!!!
"Flash is OK, just make sure your navigation doesn't use flash and your whole home page isn't flash."
Jan 12, 2011
Fern Turpin Jr posted a blog post

How do I check my SEO?

OK, so we all know about backlinks, and keywords, and meta tags. We know we should have content righ sites, and make sure we are relevant. We know we need Quality back links.So, we spend time and money creating all these things. Other than seeing 100,000 unique visitors to your site (I could only wish), how can you see how well Google and the other search engines rank you, and how easily you are found. Without typing all the keywords yourself into a google search bar? Is their an online tool?…See More
Jan 12, 2011
Fern Turpin Jr commented on Fern Turpin Jr's blog post To Flash or not to Flash? HELP!!!
"OK, so thanks to everyone for helping clear this up, clear as mud... But serious. Thank you. I have heard loud and clear what i was afraid to think. My MAIN dealership web site should not be an All Flash site, but some of my microsites can…"
Jan 12, 2011
Matt Watson commented on Fern Turpin Jr's blog post To Flash or not to Flash? HELP!!!
"@Ralph I did post the comment from my iPad. Ning sites work via the iPad just fine. I understand and somewhat agree with why Apple doesn't support Flash. The iPad is designed for touch. 0% of the flash media files on the web were designed for…"
Jan 8, 2011
Ted Frazier commented on Fern Turpin Jr's blog post To Flash or not to Flash? HELP!!!
"Matt's comment makes the point. If you want your site compatible with whatever device your visitors choose to use then don't make it in flash."
Jan 8, 2011
Matt Watson commented on Fern Turpin Jr's blog post To Flash or not to Flash? HELP!!!
"Sorry, all I can see on my iPad is this: To enjoy this site you'll need to update your Flash Player. It's easy, painless and will take just a moment..."
Jan 8, 2011
Ralph Paglia commented on Fern Turpin Jr's blog post To Flash or not to Flash? HELP!!!
Jan 7, 2011
Ralph Paglia commented on Fern Turpin Jr's blog post To Flash or not to Flash? HELP!!!
"Fern,   Let me respond using your numbers:   1. Regarding "what a dealer needs"; if you are referring to using a Flash based website for the dealer's primary eCommerce site with the objective based upon inventory driven lead…"
Jan 7, 2011

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Turpin Autoworld
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer
REQUIRED: Your Business Phone Number
613-596-5666
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.turpinautoworld.ca
Select All franchises/brands you are associated with
-Isuzu..., -Used Cars..., -Used Trucks...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We are a dealership with over 60 years of experience in sales and service. We know what the customers want, and how to deliver it to them.
What will YOU contribute to the ADM Community?
Background... Born into the business, my father started the company in 1949 as a Texaco station. in 1954 GM offered him a franchise in Gatineau. In 2006 we moved to the Palladium Auto Park which my father was the founder, in 2009 GM cancelled our franchise. We have since opened under Turpin Autoworld, selling used vehicles and have teamed up with NAPA Autopro for Service.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.turpinautoworld.ca
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.myturpin.ca
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.edealer.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/donthaveone
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/donthaveone
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube/turpinautoworld
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Other
INTERNET LEAD Suppliers You Have Experience Using
OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
OTHER
Used Car Inventory Management Solutions You Use
OTHER..., OTHER

Fern Turpin Jr's ADM Blog

How do I check my SEO?

Posted on January 12, 2011 at 2:09pm 7 Comments

OK, so we all know about backlinks, and keywords, and meta tags. We know we should have content righ sites, and make sure we are relevant. We know we need Quality back links.



So, we spend time and money creating all these things.

 

Other than seeing 100,000 unique visitors to your site (I could only wish), how can you see how well Google and the other search engines rank you, and how easily you are found. Without typing all the keywords yourself into a google search…

Continue

To Flash or not to Flash? HELP!!!

Posted on January 6, 2011 at 2:54pm 12 Comments

OK, so here it is. Our web developer showed me our new site in August. It was slick, it was clean, great graphics and I loved that it was not the same web site as EVERY other car dealer on the web. He tells me he has this new program, called WIX, and he can make great looking sites. So, he builds it. 

 

Then I start to read up on it.  Wix (As I am sure you all know by know) is 100% Flash. 



I start complaining that Google cant find me, and my web guy tells me its…

Continue

FACEBOOK!!! HELLLLLLLP!!!

Posted on April 28, 2010 at 2:08pm 25 Comments

Ok, so i am new to this world of digital marketing. I keep hearing about having my own facebook page and a Fan page for my self and my dealership. Problem is, i need some examples of how to set mine up.

I keep hearing that i should not be selling anyting on those pages, but then i dont know what to do from there.


Any examples would be greatly appreciated.

Thanks

Comment Wall (2 comments)

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At 3:15pm on June 14, 2010, Brian Pasch said…
Fred,

Send me an email with your contact information to brian@pcgdigitalmarketing.com and we'll chat.

Brian
At 3:45am on March 31, 2010, John Weltz said…
Welcome Fern, this site is great for every aspect of digital effectiveness. Join a couple of groups. Defintiely check out charts & Slides.
 
 
 

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